Unregistered Trade Mark Licences: No Recovery for Licensees’ Losses Under s.30(6) TMA 1994 and Limitation Still Runs from Infringement

1) Introduction

In Lifestyle Equities CV & Anor v Frasers Group Trading Ltd (formerly called Sportsdirect.com Retail Ltd) & Ors [2026] EWCA Civ 583 (Court of Appeal (Civil Division), 12 May 2026), the Court addressed whether, in an infringement action brought by the registered proprietor (and an exclusive licensee), the court can award damages reflecting losses suffered by (sub-)licensees where the relevant licences have not had an application made for registration.

The key issue was the interaction between s.25(3)(b) and s.30(6) of the Trade Marks Act 1994 (“TMA 1994”), in the context of a long-running inquiry as to damages following findings of infringement dating from 2014–2016. The claimants sought, at the damages stage, to recover losses suffered by various (mostly unidentified) sub-licensees, despite the general policy of keeping sub-licence details confidential and despite most licences not being the subject of any registration application.

2) Summary of the Judgment

  • Ground 1: The Court held that s.30(6) TMA 1994 is a “protection” for licensees within the meaning of s.25(3)(b). Therefore, until an application is made to register the prescribed particulars of the licence, the licensee (and, critically, the proprietor suing “for” the licensee under s.30(6)) cannot rely on s.30(6) to recover the licensee’s losses.
  • Ground 2: Even though s.25(3) contains no express deadline for making a registration application, the ability to claim licensees’ losses under s.30(6) remains subject to the Limitation Acts. Time runs from the infringement, not from any later registration application.
  • The Court granted summary judgment dismissing the claims for damages in respect of losses suffered by sub-licensees as statute-barred.

3) Analysis

A. Precedents Cited

(i) Statutory construction: Cadent Gas v City Fibre [2026] EWCA Civ 46

The Court reaffirmed an orthodox approach to construction: identify what a reasonable legislature sought to convey, with the statutory words as the primary source, read in context (citing Cadent Gas v City Fibre [2026] EWCA Civ 46 at [27]–[29]). This framed the analysis of:

  • what “protection” in s.25(3)(b) encompasses; and
  • whether s.30(6) can be split into “proprietor” and “licensee” halves for the purposes of s.25(3)(b).

(ii) Accrual of the cause of action and limitation: Coburn v Colledge [1897] 1 QB 702 (CA) and Sevcon Ltd v Lucas CAV Ltd [1986] 1 WLR 462 (HL)

On limitation, the Court relied on classic authority that a statutory precondition to bringing proceedings is typically procedural and does not postpone the accrual of the cause of action. In particular, in Sevcon Ltd v Lucas CAV Ltd [1986] 1 WLR 462 (HL), the House of Lords held that a cause of action for patent infringement accrues when the infringement occurs even though proceedings could not be brought until grant of the patent. The Court treated the same principle as applying to trade mark infringement: infringement is actionable when committed; registration-application requirements do not shift the start of the limitation clock.

B. Legal Reasoning

(i) The “waterfall” structure of s.30 and why s.30(6) is licensee-protective

The Court rejected the first-instance judge’s attempt to carve s.30(6) into a proprietor-facing component (first sentence) and a licensee-facing component (directions to hold proceeds). It accepted the appellants’ characterisation of s.30 as a coherent “waterfall” of licensee protection:

  • Route 1: the proprietor sues (and, by s.30(6), licensee losses are taken into account and proceeds can be held for licensees);
  • Route 2: if the proprietor does not sue when called upon, the licensee may sue (subject to s.30(2)–(5) as then in force).

The Court’s central point was that s.30(6) does not “protect” the proprietor in any meaningful sense, because the proprietor’s own loss is already recoverable under s.14 TMA 1994. The only real function of s.30(6) is to enable recovery for losses suffered by licensees in proceedings brought by the proprietor, with machinery to allocate those proceeds. Read as a proprietor windfall divorced from licensee protection, s.30(6) would be unprincipled.

(ii) The effect of s.25(3)(b): no “protection of s.30” until an application to register is made

Section 25(3)(b) provides that until an application is made to register prescribed particulars: “a person claiming to be a licensee … does not have the protection of section 30 or 31”. The Court held that this language naturally covers the entirety of s.30’s licensee-protective scheme, including s.30(6). Accordingly:

  • If the (sub-)licence is not the subject of a registration application, the claimant cannot enlarge the damages claim by invoking s.30(6) to capture the (sub-)licensee’s losses.
  • This applies even where the proprietor is the named claimant: the “protection” is still for licensees, and s.25(3)(b) controls access to it.

(iii) Ground 2: registration may be late, but limitation still bites

The Court accepted (and the appellants did not dispute) that:

  • s.25(3) imposes no freestanding statutory deadline for the registration application; and
  • following the 2006 amendment to s.25(4), registration can operate “retrospectively” in the sense that a licensee is not substantively barred from claiming damages for pre-registration infringements (though costs may be affected).

But the Court drew a sharp boundary: the Limitation Acts still apply. Because s.25(3)(b) makes a registration application a precondition to deploying s.30 remedies, a claim for licensee losses under s.30(6) must be rendered legally available (by making the application) within the limitation period. A late application cannot revive a time-barred claim.

(iv) “Separate claim” analysis

The Court treated “proprietor’s own loss” and “licensee’s loss recoverable via s.30(6)” as different claims. Issuing proceedings in time for the proprietor’s loss did not preserve, without more, a later-added claim for sub-licensees’ losses—particularly where the damages inquiry initially sought “damages suffered by the Claimants” and only years later attempted to add unnamed sub-licensees’ losses.

(v) Practical fairness and litigation transparency

The Court considered the respondents’ position would allow the scope and quantum of the claim to remain uncertain deep into proceedings, even potentially up to judgment, depending on when licences were registered and which licensee losses were asserted. The appellants’ construction was said to promote transparency and fairness.

C. Impact

  • Immediate litigation consequence: proprietors cannot use s.30(6) as a “late-stage damages multiplier” to recover for unregistered (sub-)licensees, especially after limitation has expired.
  • Transactional discipline: although licence registration remains voluntary, the decision materially increases the downside of non-registration (or delaying the application), particularly in licensing structures with multiple sub-licensees.
  • Confidentiality policies under pressure: a strategy of keeping sub-licences largely undisclosed may be incompatible with preserving the ability to claim licensee losses in infringement litigation.
  • Case management and pleading: claimants should identify early whether they intend to claim for licensee losses, ensure a registration application is made, and take limitation steps (including timely amendments/new claims where required).
  • Doctrinal clarification: s.30(6) is not a proprietor-centric enrichment mechanism; it is part of a licensee-protection code that is gated by s.25(3)(b).

4) Complex Concepts Simplified

“Application … for registration” (s.25(3))
The Act does not make registration mandatory, but it makes certain legal advantages unavailable unless an application to register the licence particulars has been made.
s.30(6): “licensee losses … taken into account”
If properly available, it allows damages in proprietor-led infringement proceedings to reflect harm suffered by licensees, with directions possible so the proprietor holds money for them. After this decision, that mechanism is treated as licensee-protective and therefore not usable unless s.25(3)(b) is satisfied.
Exclusive licensee / s.31 “qualifying” licensee
Only certain exclusive licensees (depending on the terms of the licence) can sue as if they were the proprietor under s.31. Non-exclusive licensees (and many sub-licensees) typically rely on the s.30 scheme instead.
Limitation
A time limit for bringing claims. The Court held the clock starts when the infringement happens, not when a registration application is made. Registration requirements are procedural gateways, not “pause buttons” for limitation.
Summary judgment
A mechanism to dispose of claims that have no real prospect of success. Here, the sub-licensee loss claims were struck out as time-barred and unavailable under the statutory scheme.

5) Conclusion

[2026] EWCA Civ 583 establishes that s.30(6) TMA 1994 is part of the “protection” for licensees withheld by s.25(3)(b) unless and until an application is made to register the licence particulars. Even though late registration can have retrospective practical effect, it does not displace limitation: time runs from infringement, and a proprietor cannot, after limitation has expired, invoke s.30(6) to claim damages for (sub-)licensees’ losses. The decision realigns trade mark damages practice with statutory text, limitation principle, and procedural fairness.