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Smart Summary

Factual and Procedural Background

Gucci America, Inc. (“Gucci”) filed this lawsuit against Guess?, Inc., Marc Fisher Footwear LLC (“MFF”), and several other defendants (collectively “Guess”), alleging violations of the Lanham Act and New York state law related to trademark infringement and dilution. Gucci claims that Guess and its licensees use designs infringing on several famous Gucci marks, constituting a deliberate scheme to trade on Gucci’s goodwill by producing products similar in appearance to Gucci’s well-known products. The case involves motions in limine concerning the admissibility of evidence: MFF seeks to exclude third-party cease-and-desist letters regarding various American and European trademark disputes, while Guess seeks to exclude evidence related to Gucci's claim for “reasonable royalty” damages.

Legal Issues Presented

  1. Whether Gucci may introduce evidence of third-party cease-and-desist letters related to American and European trademark disputes involving MFF-designed products.
  2. Whether evidence concerning Gucci's claim for “reasonable royalty” damages should be excluded on the grounds that no prior licensing agreement existed between the parties.

Arguments of the Parties

MFF's Arguments

  • The cease-and-desist letters from other fashion companies are irrelevant because the disputes did not result in judicial determinations of infringement.
  • The disputes concern allegedly infringing activity outside the United States, thus are not relevant to this case.
  • The evidence should be excluded under Federal Rule of Evidence 403 as it would waste time and be prejudicial.
  • MFF contends that receiving cease-and-desist letters is a common industry practice and does not imply guilt, characterizing them as “nuisance-type” claims.

Gucci's Arguments in Opposition to MFF

  • Evidence of cease-and-desist letters and responses, including settlements and cessation of production, is relevant to show MFF's bad faith and intent.
  • MFF’s actions of quickly settling and stopping sales to avoid lawsuits support Gucci's claim of bad faith.
  • The American disputes evidence is relevant and admissible, and its probative value outweighs any potential prejudice or waste of time.
  • Though European disputes evidence is relevant to intent, it is duplicative and likely to cause time-consuming issues regarding foreign trademark laws, warranting exclusion under Rule 403.

Guess's Arguments

  • Gucci cannot recover “reasonable royalty” damages as a matter of law because there was no prior licensing agreement or negotiation involving the trademarks at issue.
  • Gucci’s expert opinions on reasonable royalties are speculative and unreliable, particularly given Gucci’s admission it would not have licensed the designs.

Gucci's Arguments in Opposition to Guess

  • Reasonable royalty damages may be awarded even without prior licensing agreements if there is a reliable evidentiary basis for calculation.
  • Gucci’s expert report, while subject to cross-examination, is not so flawed as to be inadmissible.
  • Gucci contends Guess's motion is a waste of time and requests costs, though this request was denied without prejudice.

Table of Precedents Cited

Precedent Rule or Principle Cited For Application by the Court
Luce v. United States, 469 U.S. 38, 40 n.2 (1984) Standard for excluding evidence on motion in limine: only exclude if clearly inadmissible on all potential grounds. Supported the court’s approach to evaluating the admissibility of evidence prior to trial.
United States v. Ozsusamlar, 428 F.Supp.2d 161, 164 (S.D.N.Y.2002) Reinforces the standard for motions in limine regarding evidence admissibility. Guided the court’s discretion in admitting or excluding evidence.
Lahoti v. VeriCheck, Inc., 586 F.3d 1190, 1203 (9th Cir.2009) Admissibility of prior “bad acts” or disputes to show intent or bad faith in trademark cases. Supported admitting evidence of prior disputes to establish intent or knowledge.
Coca–Cola Co. v. Purdy, 382 F.3d 774, 785 (8th Cir.2004) Use of prior trademark disputes to demonstrate bad faith. Supported the relevance of prior disputes in assessing intent.
Service Ideas, Inc. v. Traex Corp., 846 F.2d 1118, 1124 (7th Cir.1988) Prior injunctions relevant to bad faith and intent in trademark infringement. Supported consideration of prior judicial findings in evaluating defendant’s intent.
Otokoyama Co. Ltd. v. Wine of Japan Import, Inc., 175 F.3d 266, 272–73 (2d Cir.1999) Foreign trademark decisions cannot prove infringement in the U.S. but may be admissible for other relevant facts. Supported exclusion of foreign disputes as proof of infringement but allowed for intent-related purposes.
Gucci America, Inc., 843 F.Supp.2d at 418–20 (S.D.N.Y. 2012) Availability of reasonable royalty damages in trademark cases as actual damages. Provided legal basis for awarding reasonable royalties despite challenges.
A & H Sportswear, Inc. v. Victoria's Secret Stores, Inc., 166 F.3d 197, 208 (3d Cir.1999) Courts often decline reasonable royalty damages absent prior licensing agreements. Contextualized the court’s cautious approach to awarding reasonable royalties.
Sands, Taylor & Wood v. Quaker Oats Co., 34 F.3d 1340, 1343 (7th Cir.1994) Reasonable royalty damages may be awarded without prior licenses if supported by reliable evidence. Supported court’s decision to not exclude reasonable royalty evidence solely due to lack of prior license.
Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 596 (1993) Standards for admissibility of expert testimony. Used to evaluate the admissibility and reliability of Gucci’s expert opinions on damages.
Rite–Hite Corp. v. Kelley Co., Inc., 56 F.3d 1538, 1555–56 (Fed.Cir.1995) Unwillingness to license may support a higher royalty rate. Informed the court’s understanding of factors relevant to reasonable royalty calculation.

Court's Reasoning and Analysis

The court first considered MFF's motion to exclude evidence of third-party cease-and-desist letters related to American trademark disputes. It found that such evidence is relevant and material because Gucci's claim for damages requires proof of bad faith, and the letters, along with MFF's responses (including cessation of production and confidential settlements), support inferences about MFF's intent and knowledge. The court rejected MFF's argument that the letters were mere “nuisance-type” claims, noting they could indicate bad faith conduct. The probative value of this evidence was not substantially outweighed by the risk of wasting time, so it was admitted under Federal Rules of Evidence 402 and 403.

Regarding the European disputes, the court acknowledged that while evidence of foreign trademark disputes may be relevant to intent, such evidence is duplicative of the American disputes evidence and risks lengthy, complex discussions about foreign trademark law. The court concluded the minimal probative value was outweighed by the potential for delay and confusion, and thus excluded evidence related to the European disputes under Rule 403.

On Guess's motion to exclude evidence of “reasonable royalty” damages, the court recognized the general rule that such damages are often only awarded when parties have prior licensing agreements. However, the court also noted that reasonable royalties may be awarded without prior licenses if there is reliable evidence to support calculation. The court reviewed the expert report and found it not so flawed as to be inadmissible under Daubert standards. While the expert's opinions might be challenged through cross-examination, the court denied the motion to exclude the evidence.

Holding and Implications

MFF's motion to preclude evidence related to American cease-and-desist letters is denied in part, and the motion to exclude evidence related to European disputes is granted.

Guess's motion to exclude evidence concerning Gucci's claim for reasonable royalty damages is denied in its entirety.

The court's decision permits Gucci to introduce evidence of third-party cease-and-desist letters regarding American trademark disputes to support its claims of bad faith, while excluding duplicative evidence of European disputes to conserve time and avoid complexity. The ruling also allows Gucci to present expert testimony on reasonable royalty damages despite the absence of prior licensing agreements, provided the evidence is sufficiently reliable. This decision directly affects the admissibility of evidence and expert testimony in the ongoing litigation but does not establish new legal precedent beyond the application of existing evidentiary and trademark law principles.

GUCCI AMERICA, INC., Plaintiff, v. GUESS?, INC., Marc Fisher Footwear LLC, the Max Leather Group/Cipriani Accessories, Inc., Sequel AG, J & M Associates L.P., Vi

SHIRA A. SCHEINDLIN


Louis S. Ederer, Esq., John Maltbie, Esq., Matthew T. Salzmann, Esq., Arnold & Porter LLP, New York, NY, for Gucci America. Robert C. Welsh, Esq., O'Melveny & Myers LLP, Los Angeles, CA, for Guess?, Inc., Marc Fisher Footwear LLC, The Max Leather Group/Cipriani Accessories, Inc., Sequel AG, K & M Associates L.P., Viva Optique, Inc., Signal Products, Inc., Swank, Inc.
Andrew J. Frackman, Esq., O'Melveny & Myers LLP, New York, NY, Daniel M. Petrocelli, Esq., O'Melveny & Myers LLP, Los Angeles, CA, for Guess?, Inc.
Darren W. Saunders, Esq., Hiscock & Barclay, LLP, New York, NY, for Marc Fisher Footwear LLC, Alpa V. Patel, Esq., Hiscock & Barclay, LLP, Rochester, NY, for Marc Fisher Footwear LLC.
John T. Williams, Esq., Hinkhouse Williams Walsh LLP, Chicago, IL, for The Max Leather Group/Cipriani Accessories, Inc. and Signal Products, Inc.
Kristin Marie Darr, Esq., Steptoe & Johnson, LLP, New York, NY, Michael R. Heimbold, Esq., Steptoe & Johnson, LLP Los Angeles, CA, for Signal Products, Inc.
Abigail Anne Rubinstein, Esq., Steptoe & Johnson, LLP, Washington, DC, Paul Fields, Esq., Karin Fromson Segall, Esq., Leason Ellis LLP, White Plains, NY, Atul R. Singh, Esq., Darby & Darby, P.C., New York, NY, for Swank, Inc.






OPINION AND ORDER


SHIRA A. SCHEINDLIN, District Judge:


I. INTRODUCTION

Gucci America, Inc. (“Gucci”) brings this action against Guess?, Inc., Marc Fisher Footwear LLC (“MFF”), the Max Leather Group/Cipriani Accessories, Inc., Sequel AG, K & M Associates L.P., Viva Optique, Inc., Signal Products, Inc, and Swank, Inc. (collectively, “Guess”), alleging various violations of the Lanham Act and New York state law. There are currently two motions before the Court. First, MFF seeks to preclude Gucci from introducing third-party cease-and-desist letters related to various American and European trademark disputes. Second, Guess seeks to exclude evidence concerning Gucci's claim for “reasonable royalty” damages. For the reasons given below, MFF's motion is denied in part and granted in part, while Guess's motion is denied in its entirety.

See Second Amended Complaint at ¶¶ 64–119,

See Memorandum of Law in Support of MFF's Motion in Limine to Preclude Evidence Regarding Third–Party Cease and Desist Letters and Foreign Trademark Disputes (“MFF Mem.”).

See Memorandum of Law in Support of Guess's Motion in Limine to Exclude Evidence Concerning Gucci's Claim for Hypothetical Lost Royalties (“Guess Mem.”).

II. BACKGROUND

The factual background to these motions is more fully set forth in this Court's recent Summary Judgment Opinion and Order. Briefly, Gucci claims that Guess and its licensees use certain designs that infringe and dilute several famous Gucci marks, and that such use constitutes “a sophisticated and elaborate scheme ... to target Gucci, to create products that are similar in appearance to the most popular and best-known Gucci products, and trade upon the goodwill and reputation associated with Gucci and its high-quality, distinctive product lines.”

See Gucci America, Inc. v. Guess?, Inc., No. 09 Civ. 4373, 843 F.Supp.2d 412, 2012 WL 456519 (S.D.N.Y. Feb. 14, 2012).

Id. at 415, at *1.

A. MFF's Motion

MFF seeks to preclude Gucci from offering evidence related to cease-and-desist letters sent to Guess by other fashion companies—Jimmy Choo, Adidas, Yves Saint Laurent, Christian Dior, Celine, and Dolce & Gabbana—regarding footwear designed by MFF. According to MFF, such evidence is irrelevant for either of two reasons: (1) the disputes did not result in a judicial determination of infringement, or (2) they covered allegedly infringing activity that took place outside of the United States. MFF also argues that this evidence should be precluded under Federal Rule of Evidence 403 as a waste of time.

See MFF Mem. at 2.

See id. at 3.

B. Guess's Motion

Gucci seeks “reasonable royalty” damages as part of its remedy in this case. Guess argues that “[a]s a matter of law, lost royalty damages are only recoverable where the parties have previously negotiated or entered into a license agreement involving the trademark(s) at issue.”

Guess Mem. at 1 (emphasis in original).

III. APPLICABLE LAW A. Motions in Limine Generally

The purpose of a motion in limine is to allow a court to rule on the admissibility of potential evidence in advance of trial. A court will exclude evidence on a motion in limine only if the evidence is “clearly inadmissible on all potential grounds.”

See Luce v. United States, 469 U.S. 38, 40 n. 2, 105 S.Ct. 460, 83 L.Ed.2d 443 (1984).

See United States v. Ozsusamlar, 428 F.Supp.2d 161, 164 (S.D.N.Y.2002).

B. Evidence of Third–Party Trademark Disputes

Under Federal Rule of Evidence 404(b)(2), evidence of prior bad acts may be admissible to show “motive, opportunity, intent, preparation, plan, knowledge, identity, absence of mistake, or lack of accident.” On this basis, courts frequently consider prior judicial resolutions of trademark disputes when discussing the alleged infringer's intent or bad faith. Courts also consider the alleged infringer's receipt of and response to cease-and-desist letters for the same purposes.

See, e.g., Lahoti v. VeriCheck, Inc., 586 F.3d 1190, 1203 (9th Cir.2009) (discussing the admissibility of prior “cybersquatting” activities to show bad faith under 15 U.S.C. § 1125(d)); Coca–Cola Co. v. Purdy, 382 F.3d 774, 785 (8th Cir.2004) (same); Service Ideas, Inc. v. Traex Corp., 846 F.2d 1118, 1124 (7th Cir.1988) (noting that defendant had been previously “enjoined from infringing the trade dress at issue and thus could not assert that its new design should be accorded the same leniency that a good faith user might ask for.”); Philip Morris USA Inc. v. Lee, 547 F.Supp.2d 667, 680 n. 14 (W.D.Tex.2008); Johnson & Johnson Consumer Companies, Inc. v. Aini, 540 F.Supp.2d 374, 392 (E.D.N.Y.2008); Bear U.S.A., Inc. v. A.J. Sheepskin & Leather Outerwear, Inc., 909 F.Supp. 896, 900 (S.D.N.Y.1995); Gucci Shops, Inc. v. Dreyfoos & Associates, Inc., No. 83 Civ. 709, 1983 WL 425, at *3 (S.D.Fla. Nov. 7, 1983).

See, e.g., Tecnimed SRL v. Kidz–Med, Inc., 763 F.Supp.2d 395, 415 n. 6 (S.D.N.Y.2011), aff'dNo. 11 Civ. 502, 2012 WL 414769 (2d Cir. Feb. 10, 2012) (noting that defendant's decision to continue “to ship product after receiving [plaintiff's] cease-and-desist letter” may be indicative of bad faith); General Nutrition Inv. Co. v. General Vitamin Centers, Inc., 817 F.Supp.2d 66, 73–75 (E.D.N.Y.2011) (noting that refusal to respond to cease-and-desist letters may be indicative of willfulness); GTFM, Inc. v. Solid Clothing, Inc., 215 F.Supp.2d 273, 284 (S.D.N.Y.2002) (noting that defendant “repeatedly received cease and desist letters from third parties complaining that it infringed their intellectual property rights.”).

C. “Reasonable Royalties” as Damages in Trademark Cases

A plaintiff in a trademark action may recover a “reasonable royalty” under the heading of actual damages. However, because they are inherently difficult to calculate in a vacuum, courts often decline to award such damages unless the parties had a prior licensing agreement. Even in cases without such agreements, however, courts have awarded or approved of “reasonable royalty” damages if the evidence provides a sufficiently reliable basis from which to calculate them.

See Gucci America, Inc., 843 F.Supp.2d at 418–20, 2012 WL 456519, at *3.

See A & H Sportswear, Inc. v. Victoria's Secret Stores, Inc., 166 F.3d 197, 208 (3d Cir.1999).

See Sands, Taylor & Wood v. Quaker Oats Co., 34 F.3d 1340, 1343 (7th Cir.1994); Coryn Group II v. O.C. Seacrets, No. 08 Civ. 2764, 2010 WL 1375301, at *8 (D.Md. Mar. 30, 2010); Buzz Off Insect Shield, LLC v. S.C. Johnson & Son, Inc., 606 F.Supp.2d 571, 585 (M.D.N.C.2009); Adidas Am., Inc. v. Payless Shoesource, Inc., No. 01 Civ. 1655, 2008 WL 4279812, at *12 (D.Or. Sept. 12, 2008); Clear Blue, Inc. v. Clear! Blue, Inc., No. 07 Civ. 339, 2008 WL 5232897, at *4–5 (W.D.N.C. Dec. 12, 2008). But see Juicy Couture, Inc. v. L'Oreal USA, Inc., No. 04 Civ. 7203, 2006 WL 1359955, at *2 (S.D.N.Y. May 18, 2006) (excluding expert calculation of reasonable royalty when parties had no previous licensing agreement).

IV. DISCUSSION A. MFF's Motion
1. The American Disputes



MFF argues that it will be prejudiced as a “first-time trademark defendant” if Gucci is allowed to introduce third-party cease-and-desist letters from other fashion companies to Guess in response to Guess shoes designed and manufactured by MFF for sale in the United States (the “American Disputes”). Although MFF acknowledges that previous adjudications of infringement are admissible on issues related to an alleged infringer's intent or bad faith, it argues that the mere receipt of cease-and-desist letters is not.

MFF Mem. at 4. The letters were sent by Jimmy Choo, Adidas, and Yves Saint Laurent. See Gucci's Memorandum in Opposition to MFF's Motion in Limine to Preclude Evidence Regarding Third–Party Cease and Deist Letters and Foreign Trademark Disputes (“Gucci–MFF Opp. Mem.”) at 4–5.

See MFF Mem. at 4.

MFF and Guess did not merely receive cease-and-desist letters. Rather, in response to these letters, MFF stopped producing the allegedly infringing shoes in three cases, and twice agreed to pay confidential settlements. According to MFF's CEO, the letters involved mere “nuisance-type” claims, and settling them in this manner is “the process people use in this industry” rather than an admission of guilt. While evidence regarding the American Disputes may support MFF's argument, it could also support Gucci's argument that MFF's actions—which Gucci characterizes as “avoid[ing] ... lawsuits by quickly buying off the accuser and stopping sales of the accused products”—are indicative of bad faith and lack of respect for trademark protections.

See Gucci–MFF Opp. Mem. at 4–5 (citing deposition testimony of MFF officials).

5/20/10 Transcript of Marc Fisher's Deposition, Ex. H to Declaration of Louis S. Ederer, Counsel for Gucci (“Ederer Decl.”), at 223:20–225:4.

See Gucci–MFF Opp. Mem. at 11.

Because Gucci's claim against MFF for money damages requires proof of bad faith, evidence that supports such a finding is both relevant and material. For this reason, evidence of the American Disputes—including the cease-and-desist letters—is presumptively admissible under Federal Rule of Evidence 402. Furthermore, I decline to exclude this evidence under Rule 403, as MFF has not convinced me that its probative value is substantially outweighed by the waste of time it might cause. Accordingly, MFF's motion to preclude testimony regarding the American Disputes is denied.

Because the cease-and-desist letters are not being offered to prove the truth of the matters asserted therein, they will not be stricken as hearsay under Rule 801.

2. The European Disputes

Gucci notes that Guess also received at least four cease-and-desist letters regarding MFF products sold in Europe (the “European Disputes”), and argues that evidence related to those letters is admissible for the same reasons noted above. MFF argues that its response to the European Disputes is “irrelevant and inadmissible on the issue of intent in this action” because trademark rights are governed by different laws around the world.

See Gucci–MFF Opp. Mem. at 4.

MFF Mem. at 4.

The Second Circuit has made clear that the admissibility of foreign trademark infringement disputes depends on the purposes for which they are introduced. Here, Gucci does not allege that evidence regarding the European Disputes would prove that MFF actually infringed any of the trademarks at issue in those disputes or at issue in this case. Instead, it merely seeks to use such evidence to substantiate its claims about MFF's “knowledge, intent, and the steps [it takes] to avoid future claims....”

See Otokoyama Co. Ltd. v. Wine of Japan Import, Inc., 175 F.3d 266, 272–73 (2d Cir.1999) (noting that a “foreign [trademark] decision” cannot be used to prove infringement of the same mark in the United States, but may be introduced if “it is relevant and admissible to prove [some other material] fact.”).

Gucci–MFF Opp. Mem. at 11 n. 8.

Evidence of the European Disputes could elucidate the policy and behavior of MFF and Guess with respect to trademark enforcement generally, and is therefore arguably relevant. However, such evidence addresses the same issue as the evidence of the American Disputes, and is therefore duplicative. Furthermore, evidence of the European Disputes is likely to lead to time-consuming digressions about the trademark law and enforcement practices in each of the countries at issue. Therefore, I find that the minimal probative value of the European Disputes is outweighed by the need to conserve time and avoid the presentation of cumulative evidence. Accordingly, MFF's motion to preclude evidence related to the European Disputes is granted pursuant to Rule 403.

Gucci also asserts that the cease-and-desist letters are admissible to explain communications between the CEOs of Guess and MFF discussing the letters, which it believes Guess will introduce in order to shift blame to MFF. See Gucci–MFF Opp. Mem. at 14. Even though these communications discuss the American Disputes and the European Disputes, an in-depth exploration of the latter is not necessary to fully contextualize them. Accordingly, this argument does not affect my decisions precluding evidence of the European Disputes.

B. Guess's Motion

Guess argues that Gucci cannot recover “reasonable royalty” damages as a matter of law because the parties did not engage in previous licensing discussions or have a previous licensing agreement. However, as noted above, such damages are available if they can be calculated based on reliable evidence.

See Guess Mem. at 2.

Guess argues that the opinions of Basil Imburgia—Gucci's expert on the “reasonable royalty” issue—are “utterly speculative” and therefore unreliable for two reasons: (1) there is no “evidence of a previous licensing arrangement between the parties” and (2) Gucci admits that it would not have licensed the designs at issue if Guess approached it. While Imburgia's opinions may be subject to attack via “[v]igorous cross-examination [and] presentation of contrary evidence,” I am not convinced, after reviewing his report, that his opinions are so flawed as to be inadmissable. Accordingly, Guess's motion to exclude his report and any other evidence regarding “reasonable royalty” damages is denied.

Id. at 4.

Daubert v. Merrell Dow Pharmaceuticals, Inc., 509 U.S. 579, 596, 113 S.Ct. 2786, 125 L.Ed.2d 469 (1993).

See Gucci–Guess Opp. Mem. at 10. Indeed, in the patent context, courts have found that a plaintiff's unwillingness to license supports a higher-than–normal royalty rate. See Rite–Hite Corp. v. Kelley Co., Inc., 56 F.3d 1538, 1555–56 (Fed.Cir.1995). See also Wyers v. Master Lock Co., Civil No. 06–cv–00619–LTB, 2009 WL 1324222, at *3 (D.Colo. May 19, 2009);Promega Corp. v. Lifecodes Corp., 53 U.S.P.Q.2d 1463, 1473 (D.Utah.1999) (noting that plaintiff's “general policy of not granting licenses for any of the patents it held” may “weigh in favor of a higher royalty rate.”). But see IEX Corp. v. Blue Pumpkin Software, Inc., No. 4:01CV16, 2005 WL 6426934, at *2 (E.D.Tex. Dec. 14, 2005) (noting that “when the two parties were not willing or able to come to an amicable resolution, other factors must be analyzed to avoid” resting the royalty award on solely on speculative grounds.).

Gucci argues that “Guess's motion should be seen [as] another waste of Gucci's and the Court's time and resources,” and that it should therefore be entitled to costs on the motion. Gucci's Memorandum in Opposition to Defendants' Motion in Limine to Exclude Evidence Concerning Gucci's Claim for Hypothetical Lost Royalties (“Gucci–Guess Opp. Mem.”) at 1–2. Because this issue has not been fully briefed, I deny this request without prejudice to renew at a later date if necessary.

SO ORDERED.
-------- Notes:

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Gucci Am., Inc. v. Guess?, Inc.
(Mar 13, 2012)