Plaintiffs have brought this action to recover pursuant to General Business Law §§ 349 and 350 for certain alleged misrepresentations by defendants respecting the nutritional contents of their sports nutrition product known as "Power Bar". Contrary to defendants' arguments, plaintiffs' General Business Law claims are not preempted by the Federal Nutritional Labeling and Education Act (the NLEA)( 21 U.S.C. § 343[q],et seq.). The sections of the General Business Law relied upon by plaintiffs do not conflict with the NLEA' s preemptive provision ( 21 U.S.C. § 343-1[a]), which bars States from enacting requirements for food in interstate commerce that are not identical to those prescribed in the NLEA. Indeed, General Business Law § 349(d) specifically excludes from the statute's remedial ambit any act or practice subject to and in compliance with Federal rules, regulations or statutes. Plaintiffs' General Business Law claims then remain viable because defendants' misconduct, as alleged, was violative of the Federal standards set forth in the NLEA and, accordingly, plaintiffs, in seeking redress for the cited misconduct, do not seek directly or indirectly to impose liability for conduct sanctioned by the NLEA. That plaintiff's remedial objectives are entirely consistent with the NLEA does not, however, render their action one to enforce the NLEA per se, which kind of action may only be instituted by the Federal government, or by the States with Federal permission (21 UCC § 337). Plaintiffs do not seek relief for violations of the NLEA, but for specific alleged violations of State statutes barring deceptive and misleading business practices in New York State. We perceive no reason to suppose that, in committing the power to enforce the NLEA to the Federal government, Congress intended to limit a State's otherwise undoubted power to afford consumers within its borders a statutory remedy for injuries caused by knowingly deceptive and misleading business practices where, as here, such remedy in no way interferes with the Federal prerogative to promulgate and enforce uniform food labeling standards.
Plaintiffs' arguments on their cross appeal that their General Business Law § 349 claims are governed by the six-year Statute of Limitations are without merit. Claims pursuant to General Business Law § 349 are governed by the three-year limitation period set forth in CPLR 214(2) (Cole v. Equitable Life Assur. Socy., ___ A.D.2d ___, 2000 N.Y. App. Div. LEXIS 4097, *3; Avdon Capitol Corp. v. Nationwide Mut. Fire Ins. Co., 240 A.D.2d 353). Claims for fraud and those brought pursuant to Executive Law § 63(12), governed by a six-year limitation period, are distinguishable from those brought pursuant to General Business Law § 349 (see, Frank J. Gaidon, Co. v. Guardian Life Ins. Co. of Am., 94 N.Y.2d 330, 350; State of New York v. Princess Prestige Co., 42 N.Y.2d 104).
We have considered the parties' remaining arguments for affirmative relief and find them unavailing.
THIS CONSTITUTES THE DECISION AND ORDER OF SUPREME COURT, APPELLATE DIVISION, FIRST DEPARTMENT.