AMICUS AI
Citation Codes
Equivalent Citations
citation codes
Case Number
Disposition
Attorney(S)
Judges
Acts
  • Order 39 Rules 1 & 2 CPC
Are you a practicing lawyer?
Enhance your digital presence and reach by creating a Casemine profile.
Upload pleading to use the new AI search
Cites
Cited by
Citation Codes
Equivalent Citations
citation codes
Case Number
Disposition
Attorney(S)
Judges
Acts
  • Order 39 Rules 1 & 2 CPC
Smart Summary

Factual and Procedural Background

This petition challenges an order dated 9.11.2017 of the ADJ-01 (North), Rohini Court, Delhi, which dismissed the appellant's application under Order 39 Rules 1 & 2 CPC seeking an injunction against the respondents from using the mark "GLAM X". The appellant claimed that "GLAM X" was similar to its registered trademark "Glambirds". The dismissal was based on the grounds that the words forming the trademark were generic and not coined by the appellant, the use of the trademark had not been long enough to establish exclusive distinctiveness, and the appellant had not used the words exclusively over a long period. The impugned order noted the existence of various other users of the word "Glam" combined with other words and referred to several precedents related to similar trademark disputes.

Legal Issues Presented

  1. Whether the appellant's registered trademark "Glambirds" can claim exclusive proprietary rights over the combination of the generic words "Glam" and "Birds".
  2. Whether the appellant had established distinctiveness and goodwill in the trademark sufficient to restrain the respondents from using the mark "GLAM X".
  3. Whether the mark "GLAM X" is deceptively or confusingly similar to the appellant's trademark "Glambirds" to warrant an injunction.

Arguments of the Parties

Appellant's Arguments

  • The appellant contended that the impugned order failed to properly apply the precedent set in Walter Bushnell Pvt. Ltd. Vs. Miracle Life Sciences & Anr. and erred in relying on Rolex Sa v. Alex Jewellery Pvt Ltd by suggesting the plaintiff must take action against all infringers to maintain distinctiveness.
  • The appellant argued it was not necessary to have acted against all alleged infringers to preserve trademark distinctiveness.
  • The appellant relied on Indian Shaving Products Ltd. Vs. Gift Pack & Anr. to assert that long usage is not mandatory; rather, the court should consider whether goodwill and reputation have been acquired.
  • It was submitted that the coined word as a whole should be considered to assess its impact on the public, citing Automatic Electric Limited vs. R.K. Dgawan & Anr.

Respondents' Arguments

  • The respondents relied on the precedent of Living Media India Ltd. where the court declined to grant an injunction on grounds that the generic word "Today" had not acquired distinctiveness.
  • They contended that "Glam" is a commonly used generic word and that the appellant could not claim exclusive rights over it combined with "Birds".
  • The respondents argued that since the appellant's trademark had not acquired secondary meaning exclusively associated with it, no injunction should be granted.

Table of Precedents Cited

Precedent Rule or Principle Cited For Application by the Court
Living Media India Ltd. & Anr. Vs. Alfa Dealcom Pvt. Ltd. & Ors. Generic words without distinctiveness do not warrant injunction. Supported the view that generic terms like "Glam" or "Today" cannot be exclusively claimed.
Walter Bushnell Pvt. Ltd. & Ors. Vs. Miracle Life Sciences & Anr. Injunction granted where mark's initial letters were deceptively similar and had acquired distinctiveness. Distinguished by the court as not applicable since "GLAM X" and "Glambirds" are different and no exclusive use was shown.
Jain Rice Land Pvt. Ltd. Vs. Sagar Overseas Generic or non-coined words cannot be exclusively protected without distinctiveness. Applied to reinforce that "Glam" and "Birds" are generic and not coined.
Marico Ltd. Vs. Agrotech Foods Ltd., 174 (2010) DLT 279 Descriptive trademarks require long use to acquire exclusive identification. Supported the need for long and exclusive use which was absent here.
M/s Heinz Italia & Anr. v. M/s Dabur India Ltd (2007) 6 SCC 1 Registration of trademark with distinctiveness can warrant protection. Referenced to contrast with the present case where no secondary meaning was established.
Rolex Sa v. Alex Jewellery Pvt Ltd, 2009 (41) PTC 284 (Del.) Non-necessity of action against all infringers to maintain distinctiveness. Rejected as applicable since the appellant did not show use of the allegedly infringing mark.
Indian Shaving Products Ltd. Vs. Gift Pack & Anr., 2008 (38) PTC 49 (Del.) Goodwill and reputation matter more than duration of use. Cited by appellant but court found it inapplicable as the marks were different.
Automatic Electric Limited vs. R.K. Dgawan & Anr., 77 (1999) DLT 292 Consideration of coined word's impact on public perception. Appellant relied on it but court noted "GLAM" is generic and long used by public.

Court's Reasoning and Analysis

The Court analyzed whether the appellant's trademark "Glambirds" could claim exclusive rights over the generic words "Glam" and "Birds". It noted that these words are common and well known, with "Glam" widely used to denote glamour. The Court found that the appellant had not demonstrated long, exclusive use sufficient to create secondary meaning or distinctiveness in its favor. The impugned order referred to multiple other users of the word "Glam" combined with other words, indicating the term's generic nature.

The Court distinguished the appellant's reliance on precedents such as Walter Bushnell Pvt. Ltd. and Indian Shaving Products Ltd. by highlighting that the appellant's mark and the alleged infringing mark "GLAM X" are different and that the appellant had not used the infringing mark itself. The Court also emphasized that the appellant's trademark had been in use only since 2010, which was insufficient to establish exclusive distinctiveness.

Further, the Court found no visual or phonetic similarity between "GLAM X" and "Glambirds". It concluded that the appellant failed to prove a strong case for injunction, and thus saw no reason to interfere with the impugned order dismissing the application.

Holding and Implications

The Court dismissed the petition, upholding the impugned order that refused to grant an injunction against the respondents' use of the mark "GLAM X".

The direct effect is that the respondents are permitted to continue using the mark "GLAM X". No new legal precedent was established; the decision reaffirms the principle that generic or descriptive words, unless acquired distinctiveness through long and exclusive use, cannot be monopolized by a party. The ruling underscores the necessity for trademark owners to demonstrate exclusive secondary meaning before restraining others from using similar marks involving generic terms.

To access the original judgment, please Sign In or Subscribe.

    M/S. Glambirds Entertainment v. M/S. Glam X Entertainment & Anr. S

    $~15 * IN THE HIGH COURT OF DELHI AT NEW DELHI

    % Judgment delivered on: 09.01.2018 + FAO 13/2018

    M/S GLAMBIRDS ENTERTAINMENT ..... Appellant

    Through: Mr. Ketan Malhotra, Advocate. versus

    M/S GLAM X ENTERTAINMENT & ANR ..... Respondents

    Through:

    CORAM:

    HON'BLE MR. JUSTICE NAJMI WAZIRI

    NAJMI WAZIRI, J (Oral) C.M. APPL. 802/2018

    Allowed, subject to all just exceptions. The application is disposed off.

    FAO 13/2018 & C.M. 803/2018

    This petition impugns an order dated 9.11.2017 of the ADJ-01 (North), Rohini Court, Delhi which dismissed the appellant's application under Order 39 Rules 1 & 2 CPC seeking an injunction against the respondents from using the mark "GLAM X". The appellant claimed that "GLAM X" was similar to its registered trademark "Glambirds". The reasons for dismissal of the application are that: (i) the trademark is a combination of two well known words, i.e. "Glam" and "Bird" which are generic words over which the

    1

    plaintiff cannot lay any proprietary claim; these two words "Glam"

    and "Birds" were neither innovated nor coined by the plaintiff; the word "Glam" is well established and long been used to denote glamour or glamorous. For absolute ownership, by way of coining or innovation, it is necessary in either of the two words which were joined together to make the trademark; (ii) that the use of the said trademark has not been for a long period so as to create an exclusive distinctiveness in favour of the appellant; (iii) nor has the use of the words been over a long period of time exclusively by the appellant only.

    The impugned order referred to a number of other users, of the word "Glam" with another word. It was persuaded by the contention of the respondent/defendant that the word "Glam" was used along with the other generic word as was found on the internet at various websites:

    https:// www.glamstudios.com

    https:// www.glam.com

    https:// www.theglamapD.com

    https:// www.glampresents.com

    https:// www.glammodel.com

    https:// www, glamtalents. com

    https:// www.glamhunt.com

    The order also referred to various judgements cited by the petitioner such as "Living Media India Ltd. & Anr. Vs. Alfa Dealcom Pvt. Ltd. & Ors." (FAQ (OS) 110/2014, C.M. No. APPL. 3742/2014 decided on 29.01.2016 wherein the defendant was not

    2

    injuncted from using the word. The petitioner had also relied upon the judgment of this Court in Walter Bushnell Pvt. Ltd. & Ors. Vs. Miracle Life Sciences & Anr. (CS (OS) No. 220/2013 dated 26.05.2014) in which an injunction was granted from using the word

    "Drotin". The reason being the first four letters "DROT" used by the defendant were deceptively similar to the trademark of the plaintiff in the case. This mark was being used for a long time and it had acquired distinctiveness with respect to the medicines manufactured by the plaintiff.

    The respondents have relied upon "Living Media India Ltd."

    (supra) in which the Court declined injunction to the petitioner against a publication by the name of "Nation Today" vis a vis the petitioner's trademark "Nation Today" on the ground that the word

    "Today" had not acquired such distinctiveness for the plaintiff, so as to make out a strong case for grant of an interim injunction; the word

    "Today" was not coined and there could be no claim to such generic term. The Court concluded that the word "Today" has not acquired such distinctiveness to be associated only with the plaintiff. In the same vein, the impugned order relied upon the dictum in "Jain Rice Land Pvt. Ltd. Vs. Sagar Overseas (CS (Comm.) 796 of 2016 apropos the use of the trademark "Swadisht", which held that the word "Swadi" is not a coined word. In the case of "Marico Ltd. Vs. Agrotech Foods Ltd., 174 (2010) DLT 279 the Court was of the view that unless the descriptive trademark has been in use for such a long time so as to create an exclusive identification with the plaintiff only, the protection cannot be granted. At this point, a reference was made

    3

    to the decision of the Hon'ble Supreme Court in M/s Heinz Italia & Anr. v. M/s Dabur India Ltd (2007) 6SCC1 wherein the trademark

    "Glucon D" was registered in favour of the petitioner. However, in the present case, the court noted that the two words, "Glam" &

    "Birds" could not be associated exclusively with the petitioner as they had formed no secondary meaning purely with respect to the plaintiff alone.

    The appellant submits that the impugned order has erred in not fully appreciating the dicta of Walter Bushnell Pvt. Ltd. (supra) insofar as it relied upon the case of Rolex Sa v. Alex Jewellery Pvt Ltd. 2009 (41) PTC 284 (Del.) because it was not necessary that the plaintiff ought to have taken steps against all the infringers of the trademark; and that since such action against them had not been taken, it could not be said that the plaintiff's trademark had lost its distinctiveness only for the said reason. In this regard, the court is of the view that Walter Bushnell Pvt. Ltd. is of no assistance to the plaintiff because it is not the case of the plaintiff that the allegedly offending trademark, "GLAM X" has been used by it too. The two marks, "GLAM X" and "Glambirds" are different and the latter cannot be said to have exclusivity only to the plaintiff. The learned counsel has then relied upon the judgment in

    Indian Shaving Products Ltd. Vs. Gift Pack & Anr. 2008(38) PTC 49 (Del.), which held that it is not necessary that the trademark ought to have used for a long time. The court was of the view that what is to be seen by the Court is whether the plaintiff has acquired good-will and reputation for his products. In the present case, the trademark

    4

    itself is not in consideration but another coined word, therefore credibility or the standing user of the petitioner's trademark would not be necessary.

    Lastly, the appellant relied upon the judgment in Automatic Electric Limited vs. R.K. Dgawan & Anr. 77 (1999) DLT 292 to contend that the coined word will also have to be considered in order to gauge its impact on the general public. The alleged infringing word in the present case is "GLAM". However, it would be seen that

    "GLAM" was only half of the registered trademark and by itself,

    "GLAM" has been in use for a long time by the general public, to denote glamorous or glamour.

    The appellant's, trademark "Glambird" has been in use only from 2010, which cannot qualify to be a very long time. Furthermore,

    "Glam X" and "Glambirds" are not at all distinctively similar either visually or phonetically. In the circumstances, the Court finds no reason to interfere with the impugned order. The petition is without merit. Accordingly it is dismissed.

    NAJMI WAZIRI, J

    JANUARY 09, 2018/acm

    5

    Use AI to get other relevant cases.

    Comments

    M/S. Glambirds Entertainment v. M/S. Glam X Entertainment & Anr. S
    (Jan 9, 2018)