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  • Order 39, Rules 1 and 2 read with Section 151 of the Code of Civil Procedure
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Citation Codes
Equivalent Citations
citation codes
Case Number
Attorney(S)
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Acts
  • Order 39, Rules 1 and 2 read with Section 151 of the Code of Civil Procedure
Smart Summary

Factual and Procedural Background

This appeal arises from Title Suit No. 274 of 2006 filed by the plaintiff seeking a declaration and permanent injunction against the defendant for alleged trademark infringement and passing off. The plaintiff claims that the defendant’s use of the mark "champion" as a suffix to the mark "Mach 3 Turbo" is identical and deceptively similar to the plaintiff’s registered trademark "champion," which has been in use since 1962 and registered since 1964 in respect of safety razor blades and safety razors. The plaintiff contends that the defendant’s use causes confusion and damages its goodwill. The defendant denies infringement, asserting that "champion" is used as a laudatory epithet and not as a trademark, and has challenged the plaintiff’s trademark registration before the Intellectual Property Appellate Board. The trial court granted a temporary injunction in favor of the plaintiff, making an earlier ad interim injunction absolute. The defendant appealed against this order.

Legal Issues Presented

  1. Whether the defendant’s use of the mark "champion" in conjunction with "Mach 3 Turbo" constitutes trademark infringement or passing off of the plaintiff’s registered trademark "champion".
  2. Whether the plaintiff is entitled to a temporary injunction restraining the defendant from using the mark "champion" pending disposal of the suit.
  3. Whether the use of the word "champion" by the defendant as a laudatory epithet negates the claim of infringement or confusion.
  4. The effect of a pending challenge before the Intellectual Property Appellate Board on the grant of temporary injunction.

Arguments of the Parties

Appellant's Arguments

  • The plaintiff never manufactured safety razors under the trademark "champion," and the customers of the defendant are distinct, interested in high-value products, so confusion is unlikely.
  • The defendant is not using "champion" as a trademark but as a laudatory term for brand imagery, prefixing it with the well-known "Gillette Mach 3 Turbo" mark.
  • The plaintiff’s trademark registration is challenged before the Intellectual Property Appellate Board, and the trial court should not have granted injunction while this challenge was pending.
  • The mark "champion" is commonly used in trade as a laudatory epithet and cannot be monopolized by a single trader.
  • Cited precedents include J.R Kapoor v. Micronix India, Chandra Bhan Agarwal v. Arjundas Agarwal, R.J. Reynolds Tobacco Company v. ITC Limited, Pepsico Incorporated v. Express Bottlers Services Pvt. Ltd., and Vishnudas Trading v. Vazir Sultan Tobacco Company Limited.

Respondent's Arguments

  • The plaintiff is the registered proprietor of the trademark "champion" for safety razor blades and safety razors and is entitled to prevent defendant’s use of the mark.
  • The defendant’s use of "champion" under the guise of a laudatory term is an infringement and passing off.
  • The trial court’s order granting temporary injunction was a reasonable exercise of discretion and should not be interfered with.
  • Cited the Supreme Court decision in Kaviraj Pandit Durga Dutt Sharma v. Navaratna Pharmaceutical Laboratory in support of trademark protection.

Table of Precedents Cited

Precedent Rule or Principle Cited For Application by the Court
J.R Kapoor v. Micronix India, 1994 (2) ALR 274; 1994 (14) PTC 260 (SC) Principles relating to trademark infringement and passing off. Cited by appellant to argue that the mark "champion" is a laudatory term and not monopolizable.
Chandra Bhan Agarwal and another v. Arjundas Agarwal and others, AIR 1979 Calcutta 280 Trademark law principles concerning distinctiveness and likelihood of confusion. Referenced by appellant to support non-infringement.
R.J. Reynolds Tobacco Company v. ITC Limited, 32 (1987) Delhi Law Times 177; 1987 (7) PTC 57 (Del) Trademark protection and passing off. Appellant cited to support the argument against injunction.
Pepsico Incorporated v. Express Bottlers Services Pvt. Ltd., 1987 IPLR 71 Trademark infringement and passing off principles. Used by appellant to buttress claim of non-infringement.
Vishnudas Trading as Vishnudas Kishendas v. Vazir Sultan Tobacco Company Limited, (1997) 4 SCC 201; 1996 (16) PTC 512 (SC) Trademark infringement and passing off. Appellant relied on it to argue against injunction.
Kaviraj Pandit Durga Dutt Sharma v. Navaratna Pharmaceutical Laboratory, AIR 1965 SC 980; PTC (Suppl)(2) 680(SC) Trademark protection and injunction in infringement suits. Respondent cited to support the grant of injunction in favor of trademark proprietor.

Court's Reasoning and Analysis

The court noted that although the plaintiff is the registered proprietor of the trademark "champion" in relation to safety razor blades and razors, the plaintiff never actually manufactured or marketed safety razors under that mark. This undermines the plaintiff’s claim of likelihood of deception or confusion among customers. The defendant’s use of "champion" was found prima facie to be as a laudatory epithet used in conjunction with its well-known trademark "Gillette Mach 3 Turbo," consistent with trade practice. The defendant demonstrated that the term "champion" is commonly used by traders as a laudatory term to proclaim product superiority and is not monopolized by any single user. The court observed that the defendant had invested significantly in advertising and promotional campaigns using the term "champion" in relation to its product, which further supports the bona fide use claim. The court concluded that there was no likelihood of confusion or deception between the marks. The balance of convenience favored the defendant, as the plaintiff would not suffer irreparable injury during the pendency of the suit, and pecuniary damages would be an adequate remedy if the plaintiff succeeded. Conversely, the defendant would suffer irremediable harm if restrained from using the mark.

The court also found that the learned trial Judge had erred in law by not properly considering the above principles and thus the order granting the temporary injunction was set aside. However, the court directed the defendant to keep accounts of manufacture and sale of products bearing the mark/expression "champion" during the pendency of the suit to protect the plaintiff’s interest.

Holding and Implications

The court SET ASIDE the order of the learned trial Judge granting temporary injunction in favor of the plaintiff and REJECTED the plaintiff’s application for temporary injunction. The appeal by the defendant was ALLOWED.

The direct effect of this decision is that the defendant may continue to use the mark/expression "champion" in conjunction with its registered trademark "Gillette Mach 3 Turbo" during the pendency of the suit, subject to maintaining accounts of manufacture and sale of such products. The court explicitly stated that its findings do not preclude the trial court from arriving at a final decision on the merits of the suit. No new precedent was established; rather, the court corrected the trial court’s application of trademark law principles concerning injunctions and laudatory marks.

    Gillette India Limited v. Harbans Lal Malhotra Sons Private Limited

    Subhro Kamal Mukherjee, J:

    1. This is an appeal against Order No. 8 dated April 13, 2006 passed by the learned Judge, Eleventh Bench, City Civil Court, Calcutta, in Title Suit No. 274 of 2006.

    2. By the order impugned the learned trial Judge allowed an application for temporary injunction filed by the plaintiff under Order 39, Rules 1 and 2 read with Section 151 of the Code of Civil Procedure in the said suit on contest; the ad interim order of injunction passed by the said court on March 8, 2006 was made absolute till the disposal of the said suit.

    3. This appeal arises out of a suit for declaration and permanent injunction. The plaintiff files the suit for declaration that the use of mark champion as suffix to the mark Mach 3 Turbo by the defendant is identical and deceptively similar to the registered trade-mark champion of the plaintiff and hence resulting in an infringement and/or passing off their goods as those of the plaintiff. The plaintiff, also, prays for a decree for permanent injunction restraining the defendant and all persons connected with the defendants or acting on behalf of the defendant from in any way using the trade-mark champion of the plaintiff in any form either per se or in combination with other marks, which is very identical and deceptively similar to the registered trade-murk of the plaintiff in respect of safety razor blades, safety razors and allied goods in any manner whatsoever; an enquiry into the loss and damage by the plaintiff and decree for the amount found due upon such enquiry; delivery and destruction of all the offending goods bearing the trade-mark champion.

    4. The plaintiff states that the plaintiff is a renowned manufacturer, merchant and exporter, inter alia, of safety razor blades, safely razors, blades and shaving systems. In respect of the safety razors and safety razor blades, the plaintiff has been and is still using the trade-mark champion since 1962. The plaintiff is the registered proprietor of the said mark champion since 1964. The registration of the trade-mark is in force, valid and subsisting. The trade-marks of the plaintiffs have acquired global brand recognition and the plaintiff has created strongest consumer brands in the country and, also, in abroad. The safety razors and safety razor blades bearing the said trade-mark champion have a large sale and have earned considerable goodwill and imputation amongst the members of the public trade associates and in the market at large. The consumers identify the said mark with the plaintiff and none else. The defendant introduces shaving razors bearing the mark Much 3 Turbo champion by prefixing the registered trade-mark of the plaintiff with the trade-mark of the defendant, that is, Much 3 Turbo, which is deceptively similar to the trade-mark of the plaintiff. The mark champion adopted by the defendant-company is likely to lead and/or may lead purchasers and/or consumers to believe that the goods under the mark Mach 3 Turbo champion offered for sale by the defendant has originated from the plaintiff or that the defendant has business connection with the plaintiff and/or the plaintiff is a subsidiary of the defendant. The defendant, also, assured the plaintiff, in course of negotiations, that the defendant will not use the registered trade-mark champion of the plaintiff in relation to double edged conventional blades. The plaintiff allegs that the action of the defendant has been tarnishing the image of the plaintiff and causing huge loss and hampering its business besides such infringement and/or passing off.

    5. The said suit is registered as Title Suit No. 274 of 2006 and is presently pending before the learned Judge, Eleventh Bench, City Civil Court, Calcutta.

    6. In connection with the said suit, the plaintiff filed an application for temporary injunction under Order 39, Rules 1 and 2 read with Section 151 of the Code of Civil Procedure, inter alia, seeking an order of temporary injunction restraining the defendant and persons connected with the defendant in any way using the trade-mark champion of the plaintiff in any form either per se or in combination with other marks in respect of safety razor blades and safety razors and allied products. In support of its contention the plaintiff produces a certificate issued by the Trade-mark Registry, dated August 7, 1968 showing the trade-murk champion is registered in the name of the plaintiff in respect of safety razor blades and safety razors.

    7. The defendant contested the application for injunction by filing their written objection. The defendant denied and disputed each and every allegation made by the plaintiff in their application for temporary injunction. The defendant states that it has already challenged the validity of the registration of the trade-mark of the plaintiff and applied before the Intellectual Property Appellate Board seeking removal and cancellation of the trade-mark registration of the plaintiff. The defendant states that the mark champion is commonly used by the members of the trade as a laudatory epithet and bona fide trade description in conjunction with their respective trade-marks. The expression champion is used to proclaim superiority of the quality of particular branded products in comparison to those of other competitors. The term is commonly used by the members of the trade for brand imagery and as a laudatory epithet. The defendant gives a long list of examples of such common trade use of the mark champion by members of trade as trade description in conjunction with their respective brands so as to proclaim superiority of the quality of their products. The defendant maintains that no single manufacturer or trader can be allowed in law to monopolize such a laudatory mark so as to deprive other members of the trade from using it. The brand Gillette Mach 3 Turbo is well known and internationally famous household brand and used by the defendant for years internationally as well as in India in relation to safety razors of the defendant. The name Gillette is used for over 100 years in relation to razors and blades internationally and in India since 1993. Technically advanced and superior razors Gillette Mach 3 Turbo was globally launched sometime in March/April 2002 in the international market and in India sometime in June 2004.

    The defendant is not using the expression champion as a trade-mark. Like other members of the trade, the defendant is, also, using champion for brand imagery and as bona fide trade description to laud the quality of its safety razors. Sine the defendant is not using champion as a trade-mark or as part of its trade-mark, there is no infringement committed by it. The expression champion was adopted by the Gillette Company, U.S.A., which is the licensor and parent company of the defendant, in September 2003 as a laudatory term for brand imagery and used extensively as such in relation to its Gillette Mach 3 Turbo shaving razors packing, which was preceded with a television commercial which featured a person driving a red sports car as a champion whose preference is shown to be for the product of the defendant, that is, Gillette Mach 3 Turbo shaving razor. The advertisement uses the latest model of a fast sports car to highlight the unsurpassed engineering, unparalleled technology and appealing looks, which are the hallmark of a champion.

    The advertisement goes on to create the same imagery for the defendant's product which, also, employs superlative engineering technology and an appearance, which cannot be compared to any other product. The rational employed is that most people have a bit of a race driver in them and the imagery of a champion will, therefore, appeal to them. The produce has been designed to give a look that conveys the speed and achievement of a high performance car. The name champion, therefore, captures the essence of a high performance car. The mark champion is used upon packaging of the defendant merely to indicate a co-relation between the produce and the television commercial and for brand imagery, that is, a champion brand/a champion product/choice of champions. The said product and television commercial were launched in India in May 2005. The defendant has spent a sum of Rs. 5.5 crore on the champion television commercial, which is pertaining to Gillette Mach 3 Turbo safety razors. The said product has sold close to Rs. 7 crore since the launched. The use of the mark champion in conjunction with the trade-mark of the defendant does not dilute the distinctiveness of the trade-mark of the defendant Gillette Mach 3 Turbo and the source and trade origin indicated and identified by it. The mark champion is used alongwith the trade-mark Gillette Mach 3 Turbo, which is in conformity with the trade practice. There is no confusion or deception between the two trade-marks of the parties.

    8. The defendant annexed a copy of the petition seeking removal/rectification of the trade-mark registration of the plaintiff filed by the defendant before the Intellectual Property Appellate Board to the said written objection.

    9. By order impugned dated April 13, 2006 the learned trial Judge allowed the application for temporary injunction, inter alia, with the finding that the product produced by the defendant by using the word 'champion' may result confusion in the mind of a buyer of ordinary prudence and memory.

    10. Being aggrieved the defendant has preferred this appeal before this Court.

    11. Mr. Sudipta Sarkar, learned senior counsel, appears in support of this appeal. He assails the order passed by the learned trial Judge by submitting that the learned trial Judge ought not to have passed an order of temporary injunction in favour of the plaintiff when the plaintiff never manufactured safety razor using the trade-mark champion. He submits that the customers of the defendant belongs to a different category and are interested in high value expensive products. Therefore, the apprehension of deception of the plaintiff is wholly misplaced. Mr. Sarkar, further, submits that the defendant is no way using the trade-mark of the plaintiff, but only using the expression champion prefixing such expression with well known trade-mark of the defendant, that is, Gillette Much 3 Turbo. Mr. Sarkar, finally, submits when an application for rectification was pending before the Intellectual Property Appellate Board, the learned trial Judge ought not to have passed an order of temporary injunction in favour of the plaintiff. Mr. Sarkar cites the decisions in the cases of J.R Kapoor v. Micronix India., 1994 (2) ALR 274: 1994 (14) PTC 260 (SC), Chandra Bhan Agarwal and another v. Arjundas Agarwal and others, AIR 1979 Calcutta 280, R.J. Reynods Tobacco Company v. ITC Limited, 32 (1987) Delhi Law Times 177: 1987 (7) PTC 57 (Del), Pepsico Incorporated v. Express Bottlers Services Pvt. Ltd. and another, 1987 IPLR 71 and Vishnudas Trading as Vishnudas Kishendas v. Vazir Sultan Tobacco Company Limited, Hyderabad and another, (1997) 4 SCC 201 : 1996 (16) PTC 512 (SC).

    12. Mr. Gautam Chakraborty, learned senior counsel, appearing on behalf of the plaintiff/respondent in this appeal, on the contrary, supports the order passed by the learned trial Judge. Mr. Chakraborty submits that the plaintiff is the registered proprietor of the trade-mark champion in relation to safety razor blades and safety razors and, therefore, the defendant cannot use the said mark under the guise that the expression is laudatory. In support of his contention Mr. Chakraborty cites the decision of the Supreme Court of India in the case of Kaviraj Pandit Durga Dutt Sharma v. Navaratna Pharmaceutical Laboratory, AIR 1965 SC 980 : PTC (Suppl)(2) 680(SC). Mr. Chakraborty submits that the appellate court should not interfere with the exercise of discretion of the court of first instance when the learned trial Judge exercised such discretion reasonably and in a judicial manner.

    13. The defendant is well known international firm dealing with shaving systems. The defendant is the proprietor of the registered trade-mark Gillette Mach 3 Turbo. The brand is internationally famous brand. The trade-mark is used by the defendant for years in the international market including in India. It is submitted before us that the said trade-mark Gillette has been in use for over 100 years in relation to razors and blades globally. In India the brand was introduced sometime in 1993. Safety razor Gillette Mach 3 Turbo was globally launched sometime in 2002. It came to India sometime in 2004. The defendant, prima facie, is not using the mark/expression champion as a trade-mark. The mark/expression champion, according to us, prima facie, is used by the defendant to laud the quality of its product. Gillette safety razors, including Gillette Mach 3 Turbo safety razors, are purchased by the consumers going by the trade-mark Gillette. The use of the mark/expression champion in conjunction with the trade-mark of the defendant does not dilute the distinctiveness of the trade-mark of the defendant, that is, Gillette Mach 3 Turbo.

    14. In an action for infringement of trade-mark or of passing off, in order to obtain an order of temporary injunction, it is incumbent upon the plaintiff to show that the goods of the plaintiff have acquired a distinctiveness and are associated in the mind of general public as goods of the plaintiff and that the user of the said trade-mark or the trade-name by the defendant is likely to deceive and cause confusion in the public mind and cause injury to the business reputation of the plaintiff.

    15. Although the plaintiff is the proprietor of the trade-mark champion in relation to safety razor blades and safety razors, but the plaintiff never manufactured nor marketed safety razor under the said brand name. Therefore, the apprehension of the plaintiff that an unwary customer will be deceived or confused or mislead is misplaced.

    16. Prima facie, it appears lo us the mark/expression champion is; used alongwith the trade-mark Gillette Much 3 Turbo, which is in conformity with the trade practice. The defendant has shown in its written objection that the said mark/expression is commonly used by the members of the trade for brand imagery and as a laudatory epithet. We are convinced that there is no likelihood of any confusion or deception between the two marks of the parties. It is not in dispute that the defendant has invested large sum of money in advertising as well as in promotional campaigns involving the product-in-dispute.

    17. In the instant case, the plaintiff would not suffer any injury if during the pendency of the suit the defendant is permitted to market its product Gillette Mach 3 Turbo by using the mark/expression champion in conjunction with the defendant's trade-nark. If the plaintiff succeeds in the suit, the plaintiff will be compensated by pecuniary damages. On the contrary, if the defendant is injuncted from marketing its product, the inconvenience suffered by the defendant would remain irremediable.

    18. The decision cited by Mr. Chakraborty in the case of Kaviraj Pandit Durga Dutt Sharma (supra) is distinguishable on facts. In this case, two marks, namely, champion safety razor and champion Gillette Mach 3 Turbo safely razor are not identical and, therefore, prima facie, no case of infringement is made out, particularly, when the plaintiff never manufactured or vended safety razor with their trade-mark champion. Prima facie, the word champion is regularly used in commercial world in conjunction with their respective trade-marks to proclaim superiority of the quality of their respective products.

    19. True it is that grant or refusal of injunction is a matter of discretion of the court and no doubt a court of appeal, normally, does not disturb the findings of fact. Nevertheless, we find that the findings were arrived at by the learned trial Judge not on proper consideration of the law on the subject and as such the order is required to be set aside by us.

    20. At the same time, we are not unmindful of the interest of the plaintiff. We, therefore, direct that the defendant should keep the accounts in respect of manufacture and sale of its product bearing the mark/expression champion.

    21. The order impugned, thus, stands set aside, The application for temporary injunction filed by the plaintiff stands rejected. The appeal stands allowed. However, the defendant should keep the accounts in respect of manufacture and sale of its product bearing the mark/expression champion during the pendency of the suit.

    22. We record that the findings, if any, made by us, in disposing of this appeal against the order granting temporary injunction, cannot in any way take the place of the findings to be arrived at in disposing of the suit now pending before the learned trial Judge. We are of the opinion, on the materials now on record, that the learned trial Judge was wrong in passing the order impugned.

    We, however, direct the parties to bear their respective costs in this appeal.

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    Gillette India Limited v. Harbans Lal Malhotra Sons Private Limited
    (Feb 13, 2009)