Cal. Bus. & Prof. Code § 17604 : CALIFORNIA BUSINESS AND PROFESSIONS CODE — GENERAL BUSINESS REGULATIONS — REPRESENTATIONS TO THE PUBLIC — ADVERTISING — AUTOMATIC PURCHASE RENEWALS — Violation not crime; civil remedies TEXT PDF (a) Notwithstanding Section 17534, a violation of this article shall not be a crime. However, all available civil remedies that apply to a violation of this article may be employed. (b) If a business complies with the provisions of this article in good faith, it shall not be subject to civil remedies. Ca. Bus. and Prof'l. Code § 17604 Added by Stats 2009 ch 350 (SB 340),s 1, eff. 1/1/2010.