765 ILCS 1075/10 : Rights and Remedies — Property — Miscellaneous Property — Right of Publicity Act — Recognition of right of publicity TEXT PDF The right to control and to choose whether and how to use an individual's identity for commercial purposes is recognized as each individual's right of publicity. 765 ILCS 1075/10 P.A. 90-747, eff. 1/1/1999.