Cal. Business and Professions Code § 14401 : California Business And Professions Code — Business Rights — Trade Names And Designations — Trade Names — Transfer of trade name Date: 15 Sep 2016 TEXT PDF Current through the 2016 Legislative Session Any trade name may be transferred in the same manner as personal property in connection with the good will of the business in which it is used or the part thereof to which it is appurtenant, and the owner is entitled to the same protection by suits at law or in equity. Ca. Bus. and Prof. Code § 14401