Cal. Business and Professions Code § 17030 : California Business And Professions Code — General Business Regulations — Unfair Trade Practices — Definitions — "Loss leader" defined

  • Date:

Current through the 2016 Legislative Session

"Loss leader" means any article or product sold at less than cost:

(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or (b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or (c) Where the effect is to divert trade from or otherwise injure competitors.
Ca. Bus. and Prof. Code § 17030
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