27 CFR 6.52 : Alcohol, Tobacco Products And Firearms (§ 1.1 To Parts 647-699) — (§ 1.1 To Parts 32-39) — Alcohol And Tobacco Tax And Trade Bureau, Department Of The Treasury (§ 1.1 To Parts 32-39) — Alcohol (§ 1.1 To Parts 32-39) — “Tied-House” (§ 6.1 To § 6.153) — Unlawful Inducements (§ 6.21 To § 6.72) — Paying For Advertising, Display Or Distribution Service (§ 6.51 To § 6.56) — Cooperative advertising.

4 Aug 2016

An arrangement in which an industry member participates with a retailer in paying for an advertisement placed by the retailer constitutes paying the retailer for advertising within the meaning of the Act.

27 CFR 6.52