N.J. Stat. § 56:8-2.3 : — TRADE NAMES, TRADE-MARKS AND UNFAIR TRADE PRACTICESChapter 56:8 —2.3 - Advertising plan involving notification of winning of prize and other requirements unlawful TEXT PDF The notification to any person by any means, as a part of an advertising plan or scheme, that he has won a prize and requiring him to do any act, purchase any other item or submit to a sales promotion effort is an unlawful practice and a violation of the act to which this act is a supplement. N.J.S. § 56:8-2.3 L.1969, c.131, s.2.