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Citation Codes
Equivalent Citations
citation codes
Case Number
Attorney(S)
Judges
Acts
  • Order XXXIX Rules 1 and 2, CPC
  • Order XXXIX Rules 1 and 2 of the Code of Civil Procedure, 1908 (CPC)
  • Order XXXIX of the CPC
  • Section 29(4)
  • Commercial Courts Act, 2015
  • Section 29(2) of the Trade Marks Act
  • Sections 9 and 11 of the Act
  • Section 27(1) of the Trade Marks Act, 1999
  • Order XI Rule 1(10) of the CPC
  • Section 17(2) of the Act
  • Section 31 of the Trade Marks Act, 1999
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Cites
Cited by
Citation Codes
Equivalent Citations
citation codes
Case Number
Attorney(S)
Judges
Acts
  • Order XXXIX Rules 1 and 2, CPC
  • Order XXXIX Rules 1 and 2 of the Code of Civil Procedure, 1908 (CPC)
  • Order XXXIX of the CPC
  • Section 29(4)
  • Commercial Courts Act, 2015
  • Section 29(2) of the Trade Marks Act
  • Sections 9 and 11 of the Act
  • Section 27(1) of the Trade Marks Act, 1999
  • Order XI Rule 1(10) of the CPC
  • Section 17(2) of the Act
  • Section 31 of the Trade Marks Act, 1999
Smart Summary

Factual and Procedural Background

The plaintiff alleges infringement by the defendants of its registered trademarks "NATURES NATURE ESSENCE" and "NATURES ESSENCE," seeking an injunction to restrain the defendants from making, selling, or dealing in any goods, particularly cosmetics, using any mark identical or deceptively similar to the plaintiff's trademarks. The plaintiff claims exclusive rights over these marks, which have been in use since 1998 and have acquired secondary meaning and distinctiveness through extensive use and publicity. The defendants adopted the mark "NATURES TATTVA" for essential oils and cosmetics and applied for its registration in Class 3. The plaintiff alleges that the defendants' mark is deceptively similar and likely to cause confusion, resulting in infringement and passing off.

The defendants filed a written statement denying similarity and likelihood of confusion, asserting that their products are distinct, primarily DIY cosmetics with different packaging and marketing channels, and that the word "NATURE" is descriptive and publici juris. They claim continuous use of "NATURES TATTVA" since 2015 and rely on Section 17(2) of the Trade Marks Act to argue that the plaintiff cannot claim exclusive rights over the word "NATURE" or "NATURES" alone.

The plaintiff filed a replication contesting the defendants' claim of prior use since 2015, denying that Defendant No. 2 existed before 2018, and challenging the authenticity of invoices produced by the defendants. The plaintiff also highlighted that the defendants previously marketed products under the brand EcoTokri before launching "NATURES TATTVA."

The court is considering the plaintiff’s application for an interlocutory injunction under Order XXXIX Rules 1 and 2 of the Code of Civil Procedure, 1908.

Legal Issues Presented

  1. Whether the defendants have, prima facie, infringed the plaintiff’s registered trademarks "NATURES NATURE ESSENCE" and "NATURES ESSENCE".
  2. Whether the plaintiff is entitled to an interlocutory injunction restraining the defendants from using the allegedly infringing trademarks.

Arguments of the Parties

Plaintiff's Arguments

  • The plaintiff holds valid registrations for the trademarks "NATURES INC." and "NATURES ESSENCE," which have acquired secondary meaning and distinctiveness through long use since 1998.
  • The defendants' mark "NATURES TATTVA" is deceptively similar visually and phonetically, and also conveys a similar idea, thus likely to confuse customers and infringe the plaintiff’s rights.
  • The defendants' claim of use since 2015 is false; Defendant No. 2 was incorporated only in 2018, and invoices prior to 2018 do not bear the "NATURES TATTVA" mark.
  • The defendants previously marketed under the EcoTokri brand, and "NATURES TATTVA" is a recent and disingenuous attempt to capitalize on the plaintiff’s goodwill.
  • The defendants cannot claim exclusive rights over the descriptive word "NATURE" alone; the plaintiff’s marks have distinctiveness in the composite form.
  • Additional documents filed by defendants after the written statement should not be considered as they contradict a solemn Statement of Truth and appear fabricated.
  • Reliance on Sections 29(2) and 29(4) of the Trade Marks Act to establish infringement and likelihood of confusion, even if goods are dissimilar.
  • Relied on precedents supporting the plaintiff’s case on deceptive similarity and estoppel against defendants’ contradictory positions.

Defendants' Arguments

  • The defendants’ mark "NATURES TATTVA" is distinctive and different, with no phonetic or visual similarity likely to cause confusion.
  • The products are DIY cosmetics, differing in nature, packaging, shelf life, and consumer base from the plaintiff’s ready-to-use cosmetics.
  • The word "NATURE" is descriptive and publici juris, and many trademarks in Class 3 start with "NATURE," precluding exclusive rights.
  • Defendants have been using "NATURES TATTVA" continuously since 2015, supported by invoices and trademark registration applications.
  • Additional documents filed under IA 2748/2021 demonstrate priority of use and should be considered despite plaintiff’s objections.
  • Reliance on Section 17(2) of the Trade Marks Act to argue that exclusive rights do not extend to parts of a mark not separately registered.
  • Claims of dissimilarity in product range and trade channels negate likelihood of confusion.
  • Relied on judicial precedents supporting their use and reputation in the DIY cosmetics segment.

Table of Precedents Cited

Precedent Rule or Principle Cited For Application by the Court
Sambhaji v. Gangabai (2008) 17 SCC 117 Admissibility of additional documents in interlocutory proceedings. Defendants relied on this to justify filing additional documents after written statement; court rejected such documents due to prior Statement of Truth.
Mahesh Chaudhri v. Imv India Pvt. Ltd. (2019 SCC OnLine Del 9813) Consideration of additional evidence in interlocutory injunction applications. Defendants cited this in support of admitting additional documents; court declined to consider them.
Mahadeo Savlaram Shelke v. Pune Municipal Corporation (1995) 3 SCC 33 Factors for grant of interlocutory injunction including public interest. Court applied the principles of prima facie case, balance of convenience, and irreparable harm in deciding injunction.
Fdc Limited v. Faraway Foods Pvt. Ltd. MANU/DE/0230/2021 Principles for assessing deceptive similarity in trademark infringement. Court applied the tests for visual, phonetic similarity and overall impression to find prima facie infringement.
Procter & Gamble Manufacturing Co. Ltd v. Anchor Health & Beauty Care Pvt Ltd 211 (2014) DLT 466 Estoppel against defendants who contradict their own pleadings regarding distinctiveness. Used to hold defendants cannot claim lack of distinctiveness after asserting uniqueness of their mark.
Kaviraj Pt. Durga Dutt Sharma v. Navratna Pharmaceutical Laboratories AIR 1965 SC 980 Deceptive similarity can be phonetic, visual or conceptual. Court relied on this to hold defendants’ mark deceptively similar in idea and appearance.
Baker Hughes Ltd v. Hiroo Khushlani (1998) 74 DLT 715; (2004) 12 SCC 628 Tests for deceptive similarity and infringement of trademark rights. Supported the court’s finding of prima facie infringement based on overall similarity.
Midas Hygiene Industries (P) Ltd v. Sudhir Bhatia (2004) 3 SCC 90 Infringement normally followed by injunction; delay does not defeat injunction if infringement is prima facie established. Court cited this to justify grant of injunction upon establishing prima facie infringement.
Other precedents cited for principles of deceptive similarity:
  • Satyam Infoway (P) Ltd v. Siffynet Solutions (P) Ltd (2004) 6 SCC 145
  • Cadila Health Care Ltd v. Cadila Pharmaceuticals Ltd (2001) 5 SCC 73
  • National Sewing Thread Co. Ltd v. James Chadwick & Bros Ltd AIR 1953 SC 357
  • Corn Products Refining Co. v Shangrila Food Products Ltd AIR 1960 SC 142
  • Amritdhara Pharmacy v. Satya Deo Gupta AIR 1963 SC 449
  • K. R. Krishna Chettiar v. Shri Ambal & Co. (1969) 2 SCC 131
  • F. Hoffman-La Roche & Co. Ltd v. Geoffrey Manners & Co. Pvt Ltd (1969) 2 SCC 716
  • Mahendra & Mahendra Paper Mills Ltd v. Mahindra & Mahindra Ltd (2002) 2 SCC 147
  • Laxmikant V. Patel v. Chetanbhai Shah (2002) 3 SCC 65
  • Khoday Distilleries Ltd v. Scotch Whisky Association (2008) 10 SCC 723
  • Nandhini Deluxe v. Karnataka Co-operative Milk Producers Federation Ltd (2018) 9 SCC 183
  • Wockhardt Ltd v. Torrent Pharmaceuticals Ltd (2018) 18 SCC 346
These cases were referenced for the legal tests and principles to assess deceptive similarity in trademark disputes.

Court's Reasoning and Analysis

The court identified two primary issues: whether there is a prima facie case of trademark infringement by the defendants, and whether an interlocutory injunction is justified.

First, the court noted that the plaintiff’s claim is limited to the registered trademarks "NATURES INC." and "NATURES ESSENCE," and not to other marks such as "NATURES PANCHTATTVA." It also observed that the plaint does not seek relief for passing off, only for infringement.

On infringement, the court applied established principles for assessing deceptive similarity, considering visual, phonetic, and conceptual similarity, the nature of goods, and the perspective of an average consumer with imperfect recollection. It emphasized the "Pianotist test," which requires examining the overall impression of the marks in normal use.

Applying these principles, the court found the defendants' mark "NATURES TATTVA" to be prima facie deceptively similar to the plaintiff’s registered marks. Both marks use the word "NATURES" prominently, employ similar colors and leaf insignia, and convey similar ideas, with "Tattva" being conceptually close to "Essence." The court rejected the defendants' contention that the descriptive nature of the word "NATURE" negates infringement, highlighting that the plaintiff’s marks are composite and distinctive.

The court also found that the difference in product presentation (DIY vs. ready-to-use cosmetics) does not negate infringement, as both fall within the cosmetics category.

Regarding the defendants’ claim of prior use since 2015, the court disbelieved this based on documentary evidence, including the incorporation date of Defendant No. 2, the absence of credible invoices before 2018, and contradictory invoices filed subsequently. The court declined to consider additional documents filed after the written statement due to the solemn Statement of Truth submitted earlier by the defendants.

On the question of interlocutory injunction, the court reiterated the requirement that a prima facie case, balance of convenience, and irreparable harm must coalesce. It held that the plaintiff has made out a prima facie case of infringement, and the defendants’ use appears deliberate, justifying an injunction despite the defendants’ user history.

The court acknowledged the serious prejudice that injunctions may cause but emphasized that infringement of intellectual property rights is not to be tolerated and that injunctions normally follow infringement, especially if the infringement is deliberate.

Holding and Implications

The plaintiff's application for interlocutory injunction is allowed.

Pending the disposal of the suit, the defendants and all persons acting on their behalf are restrained from dealing in, making, selling, offering for sale, or advertising cosmetics and allied goods bearing the impugned mark "NATURES TATTVA" or any mark deceptively similar to the registered trademarks "NATURES INC." and "NATURES ESSENCE" of the plaintiff.

The court’s observations are prima facie and intended solely to aid the interlocutory decision; they do not preclude a different view at the final hearing. No new precedent is established by this order, and the decision primarily affects the parties by granting interim protection to the plaintiff’s trademark rights.

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    Natures Essence Private Limited v. Protogreen Retail Solutions Private Limited

    1. This order disposes of I.A. 12750/2020 in CS(COMM) 581/2020, preferred under Order XXXIX Rules 1 and 2 of the Code of Civil Procedure, 1908 (CPC). Facts

    2. The plaintiff alleges infringement, by the defendants, of the plaintiffs registered trademarks NATURES NATURE ESSENCE and NATURES ESSENCE. The prayer, in the plaint, is specifically for an injunction, against the defendants, from making

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 2 of 51 or dealing in any goods (particularly cosmetics), using any mark/name identical or deceptively similar to the aforesaid registered trademarks of the plaintiff.

    3. I may observe, even at this point, that in the list of registered trademarks of the plaintiff, provided in para 7 of the plaint, there is no registration of the word or mark NATURES. The mark NATURES INC. and NATURES ESSENCE are, however, registered in favour of the plaintiff, and the logos of the plaintiff, relating to the said marks, appear thus:

    4. The trademark of the defendants, with which the plaintiff is essentially aggrieved, appears thus:

    5. The case set up by the plaintiff in the plaint may be explained as under:

    (i) Since 1998, the plaintiff has been carrying out its business under the aforesaid trademarks, in respect of goods and services included in Classes 03, 05 and 35 of the Schedule to the Trade Marks Rules, 2002. These trademarks stand renewed

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 3 of 51 from time to time and are presently valid, subsisting and in existence.

    (ii) The trademarks being registered in the plaintiffs favour, exclusive right to use the trademarks vests in the plaintiff. The registrations also constitute prima facie evidence of the validity of the marks, in view of Section 31 of the Trade Marks Act, 1999 (hereinafter referred to as the Act). By dint of long user, valuable goodwill has been created in the aforesaid marks of the plaintiff. The plaintiffs products have attained national recognition, being widely advertised in the print as well as online portals, and publicised through the websites of the plaintiff. As a result, it is asserted that the aforesaid trademarks have, by long, open, extensive, continuous and exclusive use, coupled with large scale publicity, acquired secondary meaning and distinctiveness, and have become identified and recognised with the products of the plaintiff. The plaintiff has also provided details of its turnover, from 2007-2008, till the date of filing of the plaint. The turnover has increased from 12,94,349/- in 2007-08 to 122,97,32,824/- in 2019-2020.

    (iii) As against this, it is alleged that the defendant adopted the trademark NATURES TATTVA, in respect of essential oils and cosmetics, in respect of which the defendants have applied for registration in Class 3. Defendant No. 1 has applied for registration of the said trademark in respect of goods which are manufactured by Defendant No. 3 and marketed by

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 4 of 51 Defendant No. 2. The plaint alleges that the trademark NATURES TATTVA, of the defendants, is closely identical and deceptively similar to the registered trademark NATURES ESSENCE of the plaintiff, and is inevitably likely to convey an impression, in the minds of the purchasing public, that the products of the defendants emanate from the plaintiff. This, it is alleged, would result in tarnishing of the reputation and goodwill amassed by the plaintiff over the years. Resultantly, it is alleged that the defendants have infringed the registered trademark of the plaintiff, and are also passing off their goods as those of the plaintiff.

    (iv) The plaint also contains a tabular depiction, intended at comparing the product of the plaintiff with that of the defendants, thus: Plaintiffs Trademark Defendants Trademark

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 5 of 51

    6. Predicated on this submission, the plaintiff prays for

    i. an order of permanent injunction restraining the Defendant(s), their principal officers, directors, partners, agents, franchisees, servants, licensees and all others acting for and on their behalf, from making, selling, offering for sale, advertising and in any manner dealing in Cosmetics, (non-medicated-cosmetics),Herbal Cosmetics, (non-herbal-cosmetics) Skin Care Cosmetic Preparations, Hair Lotions, Perfumery, Essential Oil, Soaps Included, Cosmetic Preparations Being Facial Cream, Body Lotions, Cleansing Lotion, Face Wash Soaps, Bleach Cream, Fairness Cream, Shampoo, Hair Oil, Massage Cream, Color Cosmetics, Dentifrices, Toiletries, Henna, Mehendi, Hair Dye or any goods using the trademark NATURES TATTVA (word/device) or any other mark/name which is identical or deceptively similar to the Plaintiffs registered trademark NATURES, NATURE ESSENCE and NATURES ESSENCE (word/logo/label/device) and from doing any other thing, whereby directly or indirectly infringing the Plaintiffs registered trademarks, NATURES, NATURE ESSENCE and NATURES ESSENCE (word/logo/label/device), whereby directly or indirectly passing off its goods as and for the goods of the Plaintiff inter alia by use of the NATURES, NATURE ESSENCE and NATURES ESSENCE.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 6 of 51

    ii. An order for rendition of accounts of profits illegally earned by the Defendants by reason of infringement and passing off their goods and/or business as the goods and business of the Plaintiff and a decree be passed against the Defendants in the sum of the amount so ascertained

    iii. An order for recovery of damages for breach of arrangement/settlement made through one settlement, more elaborated in the plaint, mutual understanding and by the acts of the parties along with all future interests and consequential relieves. Case of the defendant

    7. The defendants have filed a written statement, in response to the plaint, in which the defendants assert that their trademark is completely distinctive and different from the plaintiffs trademarks, with no phonetic or visual similarity between them, as is likely to create confusion or deception in a customer of average intelligence and imperfect recollection. A Google search of the expression NATURES ESSENCE, it is pointed out, does not throw up any site reflecting the defendants products. The defendants points out that their products are DIY (Do It Yourself) cosmetics, in which the product to be applied has to be prepared by the customer using the ingredients provided by the defendants. Though the products of the plaintiff and defendants are acknoweldged as belonging to the same Class in the Schedule to the Trademarks Rules, it is submitted by the defendants that they are different and dissimilar in nature and cater to distinct categories of consumers, between which there is no overlap.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 7 of 51 Being in the nature of DIY products, which have to be prepared by the customers, the defendants state that the shelf life of their products is also considerably lesser than that of the plaintiffs products, especially after the products are prepared by the customer(s). The defendant has provided screenshots to highlight the difference in the categories of products manufactured by them vis-a-vis those manufactured by the plaintiff.

    8. Additionally, the defendants submit that there is no likelihood of any confusion or deception between the defendants products and those of the plaintiff, as their packaging and presentation are totally dissimilar.

    9. Mr. Sumit R. Sharma, learned counsel for the defendants, submitted that, of all the products of the defendants, the only products which were also being made by the plaintiff were Hand Sanitizer and Active Charcoal Face Pack. A tabular comparison of the said products has been provided, thus, to indicate that, as presented to the customer, they are entirely different and dissimilar in appearance:

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 8 of 51

    10. The written statement further asserts that the defendant has been continuously and uninterruptedly using its NATURES TATTVA

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 9 of 51 mark since 2015. Annual sales figures of the defendant business have also been provided. It is asserted that the defendants products constitute the only DIY cosmetic segment in India and have, over the years, gained immense popularity, goodwill and reputation amongst their customers. The defendants have referred to encomiums paid to their products in articles in the print media as well as on YouTube.

    11. The plaintiff cannot, assert the defendants, claim any exclusive proprietary rights over the word NATURE, whether in the form of a word mark or a trademark, as the word is purely generic and descriptive, with no secondary meaning. Used in the context of beauty and cosmetics products, it is asserted that the expression NATURE is publici juris, as is apparent from a search of the database of the Registrar of Trademarks, which reveals more than 1100 trademarks in Class 03 which commence with the word NATURE. In the context of cosmetics and beauty products, it is submitted by the defendants that the word NATURE describes the character and quality of the goods, indicating that they are prepared out of natural/organic substances, providing natural glow to skin.

    12. The defendants placed reliance on Section 17(2) of the Act which reads thus:

    17. Effect of registration of parts of a mark. ***** (2) Notwithstanding anything contained in sub- section (1), when a trade mark

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 10 of 51 (a) contains any part--

    (i) which is not the subject of a separate application by the proprietor for registration as a trade mark; or

    (ii) which is not separately registered by the proprietor as a trade mark; or (b) contains any matter which is common to the trade or is otherwise of a non-distinctive character, the registration thereof shall not confer any exclusive right in the matter forming only a part of the whole of the trade mark so registered.

    13. In view of Section 17 of the Act, it is submitted by the defendant that the plaintiff cannot claim any proprietary rights in the word NATURE or NATURES as the right of the plaintiff, if any, can only be for the entire trademark NATURES ESSENCE.

    14. The written statement also avers that, prior to the NATURES TATTVA mark, the defendants were successfully marketing their goods on the EcoTokri website, which is stated to be Indias first online marketplace for eco-friendly food, cosmetics and stationery products. The EcoTokri brand of the defendants is also stated to be extensively covered and reviewed in the print media.

    15. It is stated, in the written statement, that the defendants sales are exclusively online, and that, therefore, given the dissimilarity between the overall product appearances of the defendant and the plaintiff, there is no likelihood of confusion or deception. On the other hand, the defendant submits that the plaintiffs claims to being a well-

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 11 of 51 established or well-known brand are merely empty statements, with no supportive evidence. It is also pointed out, in the written statement, that the Registry of Trademarks has, in respect of some applications for registration filed by the plaintiff, specifically clarified that registration of the mark would not confer a right on the plaintiff to exclusive use in respect of the descriptive words contained in the mark. All assertions, in the plaint, regarding the purported goodwill accumulated by the plaintiff and its products over time, have been flatly denied in the written statement. It is also denied that the words NATURES ESSENCE, have, by use thereof, by the plaintiff, acquired any secondary meaning, identifying them as relating to the plaintiffs products.

    16. The written statement reiterates the contention that there is no visual or phonetic similarity between the marks of the plaintiff and the defendants or any likelihood of confusion or deception amongst prospective customers, seeking to purchase their products. It is pointed out that the defendants mark NATURES TATTVA is a coined and unique mark, combining an English word Nature with the Sanskrit word Tattva, meaning elements. The defendant has asserted the popularity of its products among its target customer segment.

    17. In sum, the defendant has questioned the entitlement, of the plaintiff to any of the reliefs sought by it and has, therefore, prayed that the plaint be dismissed.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 12 of 51 Replication filed by the plaintiff

    18. The plaintiff has filed a replication, in response to the written statement of the defendants. In the replication, the plaintiff has contended that, in law, priority in adoption and use is pre-eminent in trademark jurisprudence, and takes precedence even over registration. In other words, submits the plaintiff, the rights of the prior user of an unregistered trademark are superior to the rights of a subsequent user of the same trademark, even if registered in favour of the subsequent user. The claim, of the defendants, of use of its trademark since 2015, has been categorically denied by the plaintiff in its replication. It is submitted that Defendant No. 2 was incorporated only in 2018, so that there could be no question of use of the impugned marks of the defendants from 2015. The sales figures of the defendants, as provided in the written statement, too, it is pointed out, are with respect to the Defendants business, with no sub-division of the figures relating to Defendant No. 1 and Defendant No. 2, or any indication that these figures relate to the mark in controversy in the present case. The plaintiff has relied on the following documentary material, to bear out its allegation that the claim of user, by the defendants, from 2015, is unacceptable:

    (i) A news report from Yourstory.com, contained in the list of documents filed by the defendants, specifically reflects the following statement: Founded in October 2018 (emphasis supplied), beauty startup Natures Tattva will use the news funds to scale

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 13 of 51 operations, acquire talent and for branding building activities. On the basis of this Report, it is alleged that sales of products under the mark NATURES TATTVA, prior to October 2018, could only have been effected by Defendant No. 2 and that the claim of sale of products by Defendant No. 1 from 2015 was completely frivolous and untrue.

    (ii) Eighteen of the invoices/tax invoices of Defendant No.1, filed by the defendants, did not bear the mark NATURES TATTVA, and pertained to sales by Ecotokri.com, with no brand mentioned on the invoices. The remaining ten invoices, in the name of Defendant No. 1, bearing the words NATURES TATTVA, related to the year 2019-2020. There was not a single invoice, submits the plaintiff, filed by the defendants, reflecting sale of products under the brand NATURES TATTVA, prior to 2018.

    (iii) The three invoices filed by the defendants, bearing the words, NATURES TATTVA, were unsigned invoices generated from a computer system. The words, NATURES TATTVA, have apparently been added therein only to cause deception. A perusal of these invoices reveal that they were three copies of the same invoice, with the same invoice number [INV-2015-1689], being the copies meant for the supplier, the transporter and the recipient. There was no explanation as to how the defendants were in possession of all three copies.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 14 of 51

    (iv) The defendants have also placed on record an article from the Economic Times dated 19th October 2014, reflecting EcoTokri as a online store for organic and green products, with no mention of the mark NATURES TATTVA.

    (v) The user documents filed by the defendants with the application filed with the Registry of trademarks, for registering the mark NATURES TATTVA, contained invoices only from 2018. The affidavit, filed by Defendant No. 1, accompanying the application, too, asserted sale of products under the NATURES TATTVA mark only from 2018-2019. On the basis thereof, the plaintiff alleges that, while the plaintiff was using its mark since 1998 interruptedly, Defendant Nos. 1 and 2 started using a deceptively similar mark only in 2018, so as to encash on the goodwill and reputation of the plaintiff.

    (vi) The website of the defendants contained a categorical admission to the effect that after running Indias largest online store for everything eco-friendly, organic and green, successfully for five years, (they) ventured into (their) own home-grown brand NATURES TATTVA.

    (vii) Though the defendants had placed, on record, an article from the Femina magazine, the replication points out that, in the said article, published on 17th July, 2020, the defendants are referred to as a start-up. Had they been using their mark since

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 15 of 51 2015, it is submitted that, they could not have been treated as a start-up in 2020.

    (viii) The plaintiff has also contested the defendants claim of hundreds of registrations being present under the database of the Registrar of trademarks in which the word, NATURE or NATURES is used. No evidence, to the effect that this data pertains to actual user of products bearing the said marks has, it is pointed out, been placed on record by the defendants. Even otherwise, the mere presence of third party products in the market can be no defence to adoption, by the defendants of a mark which is deceptively and confusingly similar to that of the plaintiff.

    19. The goodwill and reach of the plaintiffs products, it is submitted, is apparent if a Google search of the words NATURES COSMETICS, were to be conducted, which leads directly to the plaintiffs mark and the plaintiffs company, and not to the defendants mark or any other third party marks. It is submitted that the mark is a slavish imitation of the mark .

    20. Insofar as product comparison is concerned, the plaintiff submits that the products of the defendants are same as to those of the plaintiff, or, at any rate, allied or cognate in nature, with every likelihood of deception amongst customers of the products. Even the

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 16 of 51 packaging of the product, submits the plaintiff, is not entirely dissimilar.

    21. The contention, of the defendants that the plaintiff cannot claim any exclusive monopoly over the word NATURE or NATURES is contested on the ground that the word NATURES in the plaintiffs mark NATURES ESSENCE has acquired a secondary meaning and distinctiveness, owing to interrupted use since 1998. Any goods or products, in the market, sold using brands containing the word NATURES and NATURES ESSENCE, asserts the plaintiff, are necessarily associated with the plaintiff alone and not with anyone else. In view thereof, the plaintiff disputes the defendants contention that the word NATURE being publici juris, the plaintiff has no exclusive right over the said expression can be claimed by the plaintiff.

    22. In fact, submits the plaintiff, the defendants have deceptively coined their trademark NATURES TATTVA, by borrowing the word NATURES, from the plaintiffs mark NATURES ESSENCE, and the word TATTVA from the plaintiffs mark, NATURES PANCHTATTVA, (which is still unregistered). The invocation, by the defendants, of Sections 9 and 11 of the Act is, therefore, alleged by the plaintiff, to be misguided. Having entered the market barely two years ago, it is contended that the defendants are seeking to encash on the reputation of the plaintiff developed over 22 years as on date.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 17 of 51

    23. In view thereof, the plaintiff has reiterated its prayers in the plaint. Rival Submissions Submissions of Mr. Chander Lall, learned Senior counsel for the plaintiff

    24. Arguing for the plaintiff, Mr. Lall submits that the triple test, applicable in infringement claims, stands satisfied in the present case, as the impugned trademark of the defendants is deceptively similar to that of the plaintiff, the products are identical, and they are available through identical trade channels. He also submits that, having itself applied for registration of the Natures Tattva, it was not open to the defendant to urge that the word Natures was descriptive in character.

    25. Adverting to the evidence produced by the defendants regarding usage, Mr. Lall submits that, of the invoices produced by the defendant, the only invoice, prior to 2018, which contained the words Natures Tattva was the invoice dated 3rd December, 2015, of which the defendant had produced all copies, including the copies for the buyer and the transporter. This, submits Mr. Lall, itself throws into doubt the veracity of the invoice. Other pre-2018 invoices filed by the defendants, he submits, do not make any reference to Natures Tattva. Mr. Lall also draws attention to the fact that the seller, in the Invoice dated 3rd December, 2015, is Protogreen Retail Solutions Pvt

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 18 of 51 Ltd (EcoTokri.com), with the EcoTokri logo at the upper right corner of the invoice. For ready reference, a copy of the invoice may be provided thus:

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 19 of 51

    26. Mr. Lall has also referred to an item on the YourStory website, titled Beauty startup Natures Tattva raises $ 150K from singer Sukhbir Singh, others, and to the caption, below the photograph of the defendants product in the same item, reading Founded in October 2018, beauty start-up Natures Tattva will use the new funds to create operations, acquire talent, and for brand building activities, and an article from BW Businessworld, titled Green Products: How Can They Provide Competitive Advantage, which contains the recital Fab India, EcoTokri, Organics India, Natural Mantra and many such organizations are riding the wave of this movement in India, making the best of this opportunity, to discredit the assertion, of the defendants, that they were marketing their Natures Tattva products since 2015. In the same context, he refers to a statement of Mr. Karnesh, Director of EcoTokri, thus reproduced in an article in The Economic Times titled Green Diwali options: Upcycled candle moulds, sandstone diyas: Karnesh, Director of EcoTokri, says his company has come up with a wide range of eco-friendly products this Diwali that have a local flavour to them. We have incorporated Indian elements into our products. Mr. Lall submits that, apart from belying the contention, of the defendants, that they have been marketing their Natures Tattva brand since 2015, the above material also indicates that they have, in fact, a major brand EcoTokri, under which they had been marketing their products and which, in fact, constitutes their main brand. As such, he submits, no irreparable loss would ensue to the defendant,

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 20 of 51 were injunction to be granted, as prayed by his client. He reiterates that, in fact, EcoTokri was the defendants flagship brand, and Natures Tattva was a mere disingenuous attempt to capitalise on his clients goodwill.

    27. Mr. Lall also refers, in the same context, to the application, dated 26th April, 2018, filed by the defendant to register its mark, and the affidavit, filed by the Director of the defendant, before the Registry of Trade Marks, to the effect that the total sales of the defendant, till 2018, was only 40 lakhs. This, he submits, was not believable, if the defendant had, in fact, been in the market, with its Natures Tattva mark since 2015. Mr. Lall also points out, in this context, that the registration of the word Mark Natures Essence, as granted by the Registry of Trade Marks to his client on 12th March, 2020, did not make any reference to the existence of the Mark Natures Tattva. There was, therefore, submits Mr. Lall, no marketed Natures Tattva product till 2018 and, during the period 2015 to 2018, the defendant was marketing its products only under the brand EcoTokri. In fact, points out Mr. Lall, the invoice dated 3rd December, 2015, filed by the defendant, was never filed with the Trade Marks Registry, at the time of applying for registration of the Natures Tattva mark, indicating that the invoice had been manufactured only for contesting the present suit. Mr. Lall has also referred, in this context, to the publicity literature of the defendant, titled About Us Natures Tattva, particularly to the following recitals therein:

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 21 of 51 After running Indias largest online store for everything Eco- friendly, Organic and Green, successfully for 5 years, we ventured into our own home-grown Brand Natures Tattva. With Natures Tattva, we want to solve 3 basic problems with Beauty today: (Emphasis in original) In this context, Mr. Lall has also pointed out that, on the defendants Naturestattva.com website, activity was apparent only w.e.f. March, 2018.

    28. In view of the submissions of Mr. Lall, regarding the priority of user as claimed by the defendant, and the veracity of the invoices filed by the defendant with its written statement, the defendant chose to place several additional documents on record, along with IA 2748/2021, under Order XI Rule 1(10) of the CPC, including invoices and other documents which, according to learned Counsel for the defendant Mr. Sumit Sharma, indicate priority of user of the Natures Tattva brand by the defendants. While I have issued notice on the said application, learned Counsel for both sides were permitted to address arguments on whether it would be proper for me to refer to the said documents, while considering the plaintiffs application under Order XXXIX Rules 1 and 2, CPC. Mr. Lall, needless to say, emphatically contended in the negative, drawing attention, inter alia, to the following recital, contained in the Statement of Truth, filed with the Written Statement by the defendants: I say that all documents in my power, position, control or custody, pertaining to the facts and circumstances of the proceedings initiated against Defendants No 1 and 2 have been disclosed and the copies of the same has been filed

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 22 of 51 along with the written statement and that I do not have any other document in my power, possession, control or custody which to my knowledge are relevant to the present suit. Having thus solemnly affirmed, in the Statement of Truth filed with the Written Statement, that it had filed all documents which were relevant and which were in its power, position, control or custody, with the written statement, the defendant, on the plaintiff discrediting the invoices filed by it with its written statement, chose to execute a volte face and introduce over 100 pages of additional documents, averring, in the application under Order XI Rule 1(10), as under: The Defendants however filed all documents which were relevant for the matter and readily available within the power and possession. More specifically the Defendants filed invoices to establish and substantiate their continuous use of the mark Natures Tattva since the year 2015. (Emphasis supplied) By adding the words and readily available in its application, therefore, submits Mr. Lall, the defendant was trying to wriggle out of the solemn affirmation contained in its Statement of Truth filed with the written statement. This, he submits, is not permissible at all. In any event, he submits, these additional documents cannot, at any cost, be taken into consideration by this Court, while adjudicating on the plaintiffs application under Order XXXIX. While so protesting the defendants attempt to introduce these additional documents, Mr. Lall submits that a glance at the documents reveal that almost all of them are forged. He submits that, for the same product, invoices, on one day and the next, reflected widely varying prices and even widely varying GST rates. Moreover, he submits, all the invoices are

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 23 of 51 recipients copies, with no explanation as to how the plaintiff was in possession thereof. Mr. Lall specifically relies on the guiding philosophy behind the Commercial Courts Act, 2015, which abhors such attempts at embellishing the record with additional documents, from time to time. Submissions of Mr Sumit R. Sharma, learned Counsel for the defendants

    29. Addressing, first, the objection, of Mr. Lall, to the additional documents, filed by the defendants with IA 2748/2021 being taken into account while adjudicating on the present application under Order XXXIX of the CPC, Mr. Sharma draws attention to the fact that the necessity of filing such additional documents arose because of the emphatic discrediting, by the plaintiff, in its replication, of the invoices filed by the defendants with the written statement as fabricated and concocted to mislead the Honble Court. In such circumstances, Mr. Sharma submits that he was well within his right in placing additional documents on record, which this Court ought to take into consideration while adjudicating on the plaintiffs interlocutory injunction application. He relies, for the said purpose, on the judgement of the Supreme Court in Sambhaji v. Gangabai1 and of a learned Single Judge of this Court in Mahesh Chaudhri v. IMV India Pvt Ltd2.

    1 (2008) 17 SCC 117

    2 2019 SCC OnLine Del 9813

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 24 of 51

    30. Adverting, thereafter, to the plaint, Mr. Sharma draws my attention to the prayer clause therein, which merely seeks to protect the NATURES, NATURE ESSENCE and NATURES ESSENCE marks, with no reference to Panchtattva. The pleas regarding goodwill, in the plaint, are also confined to the Natures Essence mark of the plaintiff. Sales figures, in the plaint, are also with respect to the said mark. Moreover, though the plaintiff pleads user, of the Panchtattva Mark, since 12th November, 2009, sales figures are provided only from 2014. Invoices, too, reflecting the Natures Essence products, are also w.e.f. 2014.

    31. Apropos the application filed by his clients before the Trade Marks Registry for registration of the Natures Tattva mark, Mr. Sharma refers to the Statement as to Use of Mark, as submitted by his client, in which it was clearly stated The mark is used by the applicant or its predecessor in title since 10/05/2015 in respect of the goods and services mentioned in the application. Insofar as the invoices, filed by the defendants with the written statement, were concerned, Mr. Sharma points out that no credible challenge had been raised, by the plaintiffs, regarding the invoice dated 3rd December, 2015 which, at any rate, referred to Natures Tattva Pure Natural Beeswax Shreddings and which, according to him, was sufficient to evidence the usage, by the defendants, of their Natures Tattva Mark, commercially, at least since December 2015. Mr. Sharma also referred to invoices issued by Amazon.in on their website, for the defendants Natures Tattva product, reflecting the date first

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 25 of 51 available as 30th March, 2016 and 19th April, 2016, as reflected from the following screenshots: Mr. Sharma also relied on the registration details of the domain name naturestattva.com, as available on the Internet, which indicated that the domain name was registered on 22nd February, 2017. As against this, he points out that, even as per the case of the plaintiff, it is using its Natures Essence mark only since 2018.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 26 of 51

    32. Even on merits, submits Mr. Sharma, the marks of the plaintiff and the defendants are totally dissimilar, with no scope of deception or confusion. The product range of the plaintiffs and defendants, too, he would submit, are different. The only two products which are common are the hand sanitiser and charcoal facemask, which are easily distinguishable from each other. He has also invited my attention, in this context, to the websites of the plaintiff and the defendants, which set out their products thus, and which underscore the difference in the product range:

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 27 of 51 The defendants products, submits Mr. Sharma, are DIY (Do It Yourself) products, unlike the plaintiffs, which are ready to use. As such, the shelf life of the defendants products is also less than that of the plaintiffs. Moreover, submits Mr. Sharma, the customers of the plaintiff and the defendants are niche clientele, who would be aware of the difference between DIY kits and ready to use products.

    33. Mr. Sharma has further submitted that there can be no monopolistic right over the use of the word Natures, as it is descriptive and is, therefore, publici juris. Over 100 marks, he submits, are registered in the Trade Marks Registry, starting with the word Natures, with a list of actual products having been filed with the written statement.

    34. Finally, Mr. Sharma has sought to highlight the reputation and length of usage of the defendants trademarks. He submits that, at the stage of argument of the interim injunction application of the plaintiff, under Order XXXIX of the CPC, the evidence of usage, since 2015, as produced by the plaintiff, could not be disputed, for which purpose he places reliance on the judgements of Division Benches of this Court in Marico Ltd v. Agro Tech Foods Ltd3 and Rhizome Distilleries P. Ltd v. Pernod Ricard S.A. France4. He submits that the defendants have, in the written statement, submitted their sales figures from the year 2014-2015 onwards. He has also referred me to various paras of the written statement, in which the defendants have

    3 174 (2010) DLT 279 (DB)

    4 166 (2010) DLT 12

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 28 of 51 sought to highlight their goodwill and reputation in the DIY cosmetics segment. Mr. Lalls submissions in rejoinder

    35. Responding to the submissions of Mr. Sharma, Mr. Lall, in rejoinder, once again invited attention to the website article, titled Beauty start-up Natures Tattva raises $ 150 K from singer Sukhbir Singh, others, with the note, below the photograph on the said page, Founded in October 2018, beauty start-up Natures Tattva will use the new funds to scale operations, acquire talent, and for brand building activities. Similarly, on the very next page in the said article, Mr. Lall invites attention to the recital that, in the first full year of operations, the start-up has clocked sales of 1.6 crore and is looking to grow at 20% month on month in the second year of operations. Mr. Lall further points out that there is contradiction between the sales figures, as provided in the affidavit filed with the application for registering the trademark, in which the sales figures have been shown as 40 lakhs whereas, in the written statement, it is averred that, during the year 2017-2018, the defendants had sales of

    59 lakhs. He submits that, prior to 2018 , the DIY kits of the defendant were obviously being sold under the brand EcoTokri. He has invited attention, in this context, to the following recital, in the written statement of the defendants: Even prior to Natures Tattva, the Defendants have successfully established, built and run its brand EcoTokri which was Indias first online marketplace for green, eco- friendly and natural products in organic food, natural

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 29 of 51 cosmetics, solar products and eco-friendly stationery segments. The Defendants brand EcoTokri owing to its high-quality products, has achieved similar success and created incomparable goodwill and reputation for itself which is clear from the fact that it has been extensively covered and reviewed by the Economic Times. As such, submits Mr. Lall, the sales figures provided in the written statement filed by the defendants, stated to be of their business, were apparently under the brand EcoTokri.

    36. With respect to the additional documents, filed by the defendants under cover of IA 2748/2021, Mr. Lall submits that, apart from the fact that the said documents cannot be taken into account, the invoices filed therein are all photo copies, and bear the EcoTokri logo at the head. He has also sought to point out other infirmities in the said documents. However, as I am not inclined to take the said documents into account, in order to decide the present application under Order XXXIX, it is not necessary to refer to the other submissions of Mr. Lall, questioning the documents.

    37. Mr. Lall further submitted that the defendant had applied for registration, with the Trade Mark Registry, of its mark, only on 26th April, 2018, even though it was claiming user since 2015. This, he submits, further discredits the defendants claim of prior user, vis-- vis the plaintiff.

    38. Insofar as the aspect of deceptive similarity was concerned, Mr. Lall relies on Section 29(2) of the Trade Marks Act, which reads thus:

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 30 of 51 (2) A registered trademark is infringed by a person who, not being a registered proprietor or a person using by way of permitted use, uses in the course of trade, a mark which because of (a) its identity with the registered trade mark and the similarity of the goods or services covered by such registered trade mark; or (b) its similarity to the registered trade mark and the identity of similarity of the goods or services covered by such registered trade mark; or (c) its identity which the registered trade mark and the identity of the goods or services covered by such registered trade mark, is likely to cause confusion on the part of the public, all of which is likely to have an association with the registered trade mark. Mr. Lall submits that the present case falls within clause (b) of Section 29(2), as the defendants mark is being used on the same, or similar, goods. In such circumstances, Mr. Lall submits that the burden would be on the defendants to show that the marks of the plaintiff and the defendant are so dissimilar that there is no likelihood of confusion or deception. Mr. Lall also relies on Section 29(4), which includes, within the ambit of infringement, usage by a person who is not its registered proprietor, of a mark which is identical with, or similar to, the registered trade mark, and is used in relation to goods or services which are not similar to those for which the trade mark is a registered, provided the registered trade mark has a reputation in India, and the use, by the defendant, without due cause, takes unfair advantage of, or is detrimental to, the distinctive character or repute of the registered trade mark. As such, submits Mr. Lall,

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 31 of 51 even in the case of dissimilar goods, infringement can take place. The test, in such cases, he submits, is only whether an unwary customer would wonder at the association between the item before him, and that manufactured by the proprietor of the registered trade mark.

    39. Mr. Lall further asserts that the defence, regarding Natures being a descriptive word, and commonly used, is not available to the defendants, in view of the assertion, in the written statement, that the defendants mark Natures Tattva is a coined and unique mark combining the word Nature with a Sanskrit word Tattva which means Elements, thus showing its honest and bona fide adoption. To support his submission that the defendant cannot plead that the plaintiffs mark is not unique, Mr. Lall relies on Procter & Gamble Manufacturing Co. Ltd v. Anchor Health & Beauty Care Pvt Ltd5 , for the proposition that the defendants cannot be permitted to approbate and reprobate, and are estopped from pleading lack of distinctiveness, in view of the averments contained in the written statement. Mr. Lall further places reliance, on the aspect of deceptive similarity, on the judgements of the Supreme Court in Kaviraj Pt. Durga Dutt Sharma v. Navratna Pharmaceutical Laboratories6, of a learned Single Judge of this Court in Baker Hughes Ltd v. Hiroo Khushlani7 and the judgement of the Supreme Court, on appeal therefrom, as reported in Baker Hughes Ltd v. Hiroo Khushlani8.

    5 211 (2014) DLT 466

    6 AIR 1965 SC 980

    7 (1998) 74 DLT 715

    8 (2004) 12 SCC 628

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 32 of 51 The prima facie case, submits Mr. Lall, is always in favour of the registered proprietor of the trademark. Analysis

    40. An interlocutory injunction can be granted, by a Court, only if three factors coalesce; a prima facie case in favour of the applicant seeking injunction, the balance of convenience being in favour of grant of injunction, as opposed to the refusal thereof and the likelihood of irreparable loss or prejudice being suffered by the applicant, were injunction not to be granted. The existence of one, or more, of these three factors, would by itself be insufficient to justify grant of injunction; all three must coalesce. Howsoever cast iron the case for the plaintiff may appear to be, a court would not grant an injunction unless it is manifest that such grant is necessary to avoid irreparable loss or prejudice to the plaintiff, and the balance of convenience warrants grant of injunction. To these, the Supreme Court has, in Mahadeo Savlaram Shelke v. Pune Municipal Corporation 9, added the consideration of public interest; however, in private intellectual property disputes, this factor may not be of much significance.

    41. A manifestation of the irreparable loss and balance of convenience concepts which, by their very nature, overlap to some extent in the context of intellectual property injunctions, is the consideration of the longevity of usage, by the defendant, of the

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 33 of 51 allegedly infringing trademark or other intellectual property.10 The right to carry on legitimate and lawful trade and business is a fundamental right under the Constitution, and, while interdicting, by grant of injunctive relief, the business of the defendant, the Court has to be acutely conscious of the time from which the defendant has been carrying on such business. Evaluation of the competing considerations of the alleged infringement of the plaintiffs intellectual right, and the prejudice that would result to the defendant if its business is brought to a halt at an interlocutory stage of the proceedings, is an exercise in tightrope walking, and it is for the Court to undertake the exercise with the requisite skill and experience. A mere prima facie view that the trademark used by the defendant appears to be infringing in nature, is not sufficient, by itself, to grant an injunction as sought, though it is an overwhelming consideration. The Court, while granting injunction, has to bear in mind the serious prejudice that may result to the defendants business, as well as all others who may be dependent on that business , such as its employees, if the business is brought to a halt. That the defendant may continue to carry on his business under a non-infringing trade mark, is not a complete answer. Oftentimes, considerable goodwill may have been generated, over the course of time, even by the usage of an infringing trade mark. It is for this reason that the Court also examines the promptitude with which the plaintiff has approached the Court. If the allegedly infringing trademark has been in use for a number of years,

    9 (1995) 3 SCC 33

    10 Wander Ltd. v. Antox India P. Ltd. (1990) Supp SCC 727; Mahendra & Mahendra Paper Mills Ltd.

    v. Mahindra & Mahindra Ltd. (2002) 2 SCC 147; Goenka Institute of Education & Research v. Anjani Kumar Goenka, 2009 SCC OnLine Del 1691

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 34 of 51 for example, the Court would be more circumspect in granting interlocutory injunction against the defendant. At such times, the Court may balance the equities by requiring the defendant to furnish accounts of the earnings made by using the allegedly infringing trade mark so that the plaintiff could, if it succeeds in the suit, be monetarily recompensed. Whether such monetary recompense would be sufficient to offset the prejudice caused to the plaintiff as a result of continuous usage of infringing trademark is, however, also a competing consideration, given the fact that intellectual property is a sanctified Constitutional asset of the citizen, and infringement thereof ordinarily is not to be tolerated. At the end of the day, the Court has to make a conscious and judicious determination to examine exactly which pan of the equitable scale is heavier, and decide accordingly. By its very nature, this exercise cannot be circumscribed by any strict or definitive guidelines.

    42. The onus, to prove the existence of a prima facie case, balance of convenience, and irreparable loss, as would justify grant of injunction, is always on the plaintiff, and never shifts even if, on the aspect of consideration of the material on record, the onus may shift this way or that.

    43. One more consideration that the Court is required to bear in mind, while dealing with applications for interlocutory injunction against usage of infringing intellectual property, is the somewhat sui generis nature of such proceedings. More often than not, intellectual property infringement litigation survives, or perishes, depending on

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 35 of 51 the grant, or refusal, of interlocutory injunction. If interlocutory injunction is granted, the defendants business, at least under the allegedly infringing trademark or other intellectual property, is brought to a halt. If, on the other hand, interlocutory injunction is refused, the allegedly infringing trademark or other intellectual property, to use a clich, floods the market, resulting in the grant of any injunction, at a later point of time, becoming largely an exercise in futility, and the litigation getting reduced to a claim for damages. Applications for interlocutory injunction in intellectual property disputes have, therefore, to be treated with, and accorded, greater respect; the consequence of grant, or refusal, of injunction being, in almost all cases, irreversible at any later point of time.

    44. The injunction Court is required to be suitably sensitised of these aspects, before embarking on the exercise of examination of the merits of the plea for injunction.

    45. In the present case, there are, quite obviously, only two issues which arise for consideration. The first is whether the defendants have, prima facie, infringed the plaintiffs trademark, or not. The second is whether, if they have, grant of injunction, against their continuing to infringe the plaintiffs trademark, would be justified.

    46. Is there a prima facie case of infringement? 46.1. Two factors are required to be borne in mind, at the very outset. First, that the prayer in the plaint is restricted to the marks

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 36 of 51 NATURE, NATURE ESSENCE and NATURES ESSENCE. There is no prayer relating to any mark of the plaintiff which uses, as a whole or part thereof, the word Tattva. Though the plaintiff avers that it had started using the Natures Panchtattva mark in 2018, there is no relief sought, with respect to the said mark. The allegation of infringement is, therefore, required to be examined, in respect of the defendants trademarks, vis--vis the marks NATURE, NATURE ESSENCE and NATURES ESSENCE, of the plaintiff. The second aspect, to be borne in mind, is that there is no prayer, in the plaint, against alleged passing off, by the defendant, of its products, as those of the plaintiff. The prayer relates only to infringement. Mr. Lall, with the candour expected of Senior Counsel, acknowledged that this appears to have been a lapse. Be that as it may, I do not propose, in this order, to examine whether the defendants are, or are not, passing off their products as those of the plaintiff, in the absence of any prayer predicated on such a plea. 46.2 In order to establish a case of infringement, the plaintiff has to make out a clear case of deceptive and confusing similarity, between the marks of the defendant, and its own registered trade marks, as there can be no infringement with respect to an unregistered trademark11.

    11 Ref. Section 27(1) of the Trade Marks Act, 1999 which prohibits any person from instituting any proceeding to prevent, or to recover damages for, the infringement of an unregistered trade mark.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 37 of 51 46.3 The plaintiff has placed, on record, certificates of registration, issued by the Trade Marks Registry, with respect to its various marks. They pertained to the word Mark NATURE ESSENCE and NATURES ESSENCE, and the trademarks , , and . Though applications, for registration of other marks, have also been placed on record, it does not appear that any other trademark has been registered in favour of the plaintiff. I am required, therefore, to examine the allegation of infringement, with respect to the aforesaid trademarks, vis--vis the mark of the defendants which is . 46.4 On the aspect of deceptive similarity, this Court has, in its recent decision in FDC Ltd v. Faraway Foods Pvt Ltd12 , culled out the following principles from, inter alia, the judgements in Satyam Infoway (P) Ltd v. Siffynet Solutions (P) Ltd13, Cadila Health Care Ltd v. Cadila Pharmaceuticals Ltd14, Kaviraj Pt. Durga Dutt Sharma6, National Sewing Thread Co. Ltd v. James Chadwick & Bros Ltd15, Corn Products Refining Co. v Shangrila Food Products Ltd16, Amritdhara Pharmacy v. Satya Deo Gupta17, K. R. Krishna Chettiar v. Shri Ambal & Co.18, F. Hoffman-La Roche & Co. Ltd v. Geoffrey Manners & Co. Pvt Ltd19, Mahendra & Mahendra Paper

    12 MANU/DE/0230/2021

    13 (2004) 6 SCC 145

    14 (2001) 5 SCC 73

    15 AIR 1953 SC 357

    16 AIR 1960 SC 142

    17 AIR 1963 SC 449

    18 (1969) 2 SCC 131

    19 (1969) 2 SCC 716

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 38 of 51 Mills Ltd v. Mahindra & Mahindra Ltd20, Laxmikant V. Patel v. Chetanbhai Shah21, Khoday Distilleries Ltd v. Scotch Whisky Association22, Nandhini Deluxe v. Karnataka Co-operative Milk Producers Federation Ltd23 and Wockhardt Ltd v. Torrent Pharmaceuticals Ltd24: (a) In assessing deceptive similarity, the class of the customer would purchase the product is relevant. The look/appearance, and the sound, of the trade marks, as well as the nature of the goods, are all relevant considerations. Surrounding circumstances are also relevant. (b) The onus of proof is on the plaintiff who alleges passing off. As against this, in an opposition to the registration of a trade mark, the onus to prove deceptive similarity is on the defendant who seeks non-registration, or removal of the trade mark from the register. (c) "Confusion" refers to the state of mind of the customer who, on seeing the mark, thinks that it differs from the mark on the goods which he has previously bought, but is doubtful whether that impression is not due to imperfect recollection. The question is one of first impression.

    20 (2002) 2 SCC 147

    21 (2002) 3 SCC 65

    22 (2008) 10 SCC 723

    23 (2018) 9 SCC 183

    24 (2018) 18 SCC 346

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 39 of 51 (d) This is especially true in the matter of phonetic similarity. A meticulous comparison of the words, syllable by syllable, is to be avoided. The possibility of careless pronunciation and speech, both on the part of the buyer walking into the shop, as well as the shop assistant, is also required to be factored into consideration. (e) The matter has to be examined from the point of view of a person of average intelligence and imperfect recollection. It has to be seen as to how such a purchaser would react to the trade mark, the association which he would form and how he would connect the trade marks with the goods he would be purchasing. (f) The Pianotist test25, postulated over a century ago, has repeatedly been endorsed by the Supreme Court, as the definitive test to be adopted while comparing rival trade marks. According to this test, the Court is required to judge the rival trade marks by their look and sound, and consider,

    (i) the goods to which they are to be applied,

    (ii) the nature and kind of customer who would be likely to buy those goods,

    (iii) all surrounding circumstances and

    25 Enunciated in In re. Pianotist Application (1906) 23 RPC 774

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 40 of 51

    (iv) the consequences which would follow if each of the marks is used in the normal way as the trade mark for the goods of the respective owners. While doing so, the common part of the words forming the competing marks may not be decisive. The overall similarity of the composite words is required to be seen, having regard to the circumstance (if applicable) that both are on like goods of similar description. The test to be applied is whether, if the two marks are used in a normal and fair manner, there is likelihood of confusion or deception. (g) The whole word/mark is to be considered. An ordinary man would not split a word or name, in a trade mark, into its components, but would go by the overall structural and phonetic similarity of the marks at the nature of the goods previously purchased, or of which he has been told and which he wants to purchase. It has to be examined whether the totality of the trade mark of the defendant is likely to cause deception/confusion or mistake in the minds of the persons accustomed to the existing trade mark of the plaintiff. (h) The resemblance may be phonetic, visual or in the basic idea represented by the plaintiff's mark. The Court is, however, required to apply both the phonetic and the visual tests. At times, ocular similarity may be sufficient to find possibility of confusion/deception, even if the marks are visually dissimilar, though ocular similarity, by itself, may not, generally, be the

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 41 of 51 decisive test. Where, however, (i) in all other respects, the marks of the plaintiff and defendant are different, (ii) the word/words, in the marks, which are phonetically similar, cannot be regarded as the dominant word, or essential feature, in the marks, and (iii) the surrounding circumstances also belie any possibility of confusion, it has been held that deceptive similarity cannot be found to exist merely on the basis of phonetic similarity or even identity. The matter, apparently, is always one of fact. The Court would have to decide, on a comparison of the two marks, and the parts thereof which are phonetically similar, as to whether such phonetic similarity is likely, considering all other circumstances, to confuse or deceive a purchaser of average intelligence and imperfect recollection, always bearing in mind the nature of the goods, and the degree of circumspection which would be expected of the purchasers who would purchase such goods.

    (i) The Court is required to examine whether the essential features of the plaintiff's mark are to be found in the mark of the defendant. Identification of the essential features is a question of fact, left to the discretion of the Court. (j) No objective standards are possible, regarding the degree of similarity which is likely to cause deception. It has to be seen from the viewpoint of the purchasers of the goods.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 42 of 51 (k) The test to be applied would depend on the facts of the case. Precedents are valuable only to the extent they specify tests for application, and not on facts.

    (l) On the issue of deceptive similarity, and especially with respect to the aspect of phonetic similarity, English cases are not of relevance. English cases are useful only to the extent they aid in understanding the essential features of trade mark law. The tests for deceptive similarity, which apply in other jurisdictions, may not always apply in India. 46.5 That the application of the aforesaid tests, in any given case, is purely a question of fact, involving exercise of judicial discretion by the Court, and that no objective or preset standards could be stipulated in that regard, may be apparent from the fact that, applying these tests,

    (i) "Sify" and "Siffy" were held to be phonetically and visually similar, with the addition of the suffix "net" after "Siffy" being found to be insufficient to tide over the similarity,

    (ii) "Gluvita" and "Glucovita" were found to be phonetically similar, with the syllable "co" in the latter name being regarded as insignificant,

    (iii) "Amritdhara" and "Lakshmandhara" were found to be deceptively similar, and

    (iv) "Sri Ambal" was found to be phonetically similar to "Sri Andal"16, but

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 43 of 51

    (v) on an intricate and microscopic comparison of the competing words, it was held that "Protovit" and "Dropovit" were dissimilar, with no possibility of confusion. 46.6 Applying the above tests, the conclusion that the marks and are deceptively similar is, in my view, prima facie undisputable. The marks are in identical colours with the placement of words being also similar. Both contain the word Natures in a larger font, above the word Tattva in the case of the defendants mark, and Inc., in the case of the plaintiffs mark, below it in smaller letters. Both marks are green in colour, and use the word Natures with an apostrophe. In both cases, there is the insignia of a leaf over the word Natures which, even by itself, prima facie indicates imitation, by the defendants, of the plaintiffs mark, this being a clearly distinctive feature of the plaintiffs mark. 46.7 Vis--vis the Natures Essence mark of the plaintiff, the Natures Tattva mark of the defendants also appears to be a case of idea infringement, as one of the principal meanings of the Hindi (or, rather, Sanskrit) word tattva is essence. (The suggestion, by the defendants, that tattva means elements, though etymologically also correct, is an apparent attempt to obfuscate this issue.) This appears, prima facie, to be an attempt to confuse the customer of average intelligence and imperfect recollection.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 44 of 51 46.8 The contention, of Mr. Sharma, that the plaintiff cannot claim any trademark rights over the word Nature, as it is descriptive in nature, is neither here nor there. In the first place, the plaintiffs trademark, of which it alleges infringement, is not NATURE per se, but NATURES INC. or NATURES ESSENCE. As I have already held hereinbefore, the defendants mark is, visually and phonetically, deceptively similar to the plaintiffs NATURES INC. mark, and conveys a deceptively similar idea to that conveyed by NATURES ESSENCE, as has the potential of confusing a customer of average intelligence and imperfect recollection. Whether an intellectual property monopoly can be claimed in respect of the word NATURE is, therefore, really off the mark. It would be totally antithetical to all canons of trademark jurisprudence to question the validity of the or marks because Nature is a descriptive word. Once Natures is used in conjunction with Inc., or Essence, it assumes a definite and distinct as well as distinctive connotation and meaning, which is totally different from Nature per se. Even if Inc. were to be treated as an acronym for Incorporated, the mark has a distinctive identity all its own, immediately apparent to the naked eye. Once, therefore, deceptive similarity is established, violation of the proprietorial right, of the plaintiff, over the or trademark, stands made out. Infringement being in the nature of a violation of the proprietorial right of the owner of a registered trade mark, a case of infringement stands, thereby, prima facie established.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 45 of 51 46.9 In Kaviraj Pt. Durga Dutt Sharma6, the Supreme Court held that the resemblance may be phonetic, visual or in the basic idea represented by the plaintiffs mark. Any one of these similarities would, therefore, be sufficient to make out a case of infringement. In the present case, the defendants mark is, at least visually as well as qua the basic idea thereof, starkly similar to the plaintiffs marks. Even phonetically, it cannot be said that Natures Essence and Natures Tattva are wholly dissimilar, especially given the fact that the opening word of both expressions is the same. 46.10 Mr Sharma, on behalf of the defendant, sought to contend that there was no overlap in the goods on which the defendant used its mark and those on which the plaintiff did so, as the products of the defendant, except for Hand Sanitizer and Charcoal Face Pack, were DIY items, whereas the plaintiffs products were ready to use. To my mind, this makes little, if any, difference. Both make cosmetics and toilet preparations. The do-it-yourself aspect of the defendants products pertains to the mode of use of the product, and not to the nature of the product itself. In any event, both the products being cosmetics, and the marks being similar visually as well as by idea association, the existence of infringement cannot be gainsaid merely because the defendants products are DIY and the plaintiffs ready to use. With the expansion of product portfolios in nearly every stream of business, such diversity is often encountered in different products of the same manufacturer. For example, it is a matter of common knowledge that the same pharma company may be manufacturing syrups both as ready solutions or emulsions, or as suspensions which

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 46 of 51 have to be prepared by mixing the medicine, in powder form, with water. That factor, in my prima facie view, cannot overwhelm the essentially infringing nature of the defendants marks, vis-a-vis those of the plaintiff. 46.11 Prima facie, therefore, the essential features of the plaintiffs mark, including (i) the colour, (ii) placement of the words Natures and Inc., in the case of the mark, and of the words Natures and Essence in the case of the mark of the plaintiff, vis--vis the words Natures and Tattva in the case of the mark of the defendants, (iii) the use of the leaf insignia over the word Natures, and (iv) the idea conveyed by the words Natures Essence (vis--vis Natures Tattva), have deliberately been adopted and imitated, by the defendants, making out a prima facie case of infringement. Viewed from the perspective of a person of average intelligence and imperfect recollection, the marks, in my view, are confusingly similar.

    47. Is the plaintiff entitled to interim injunction? 47.1 Once a case of prima facie infringement is established, ordinarily, the plaintiff would be entitled to injunction, in view of the trespass, by the defendants, into its valuable proprietary domain. The Court is also required, however, to consider the longevity of use, by the defendants, of the allegedly infringing trademark, as part of the twin considerations of balance of convenience and irreparable loss. In

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 47 of 51 this exercise, however, the general principle is that injunction follows infringement. In cases where the infringement appears to be deliberate, injunction must follow suit. This position of law is thus pithily, and unequivocally, stated, by the Supreme Court, in Midas Hygiene Industries (P) Ltd v. Sudhir Bhatia26: The law on the subject is well settled. In cases of infringement either of trademark or copyright, normally an injunction must follow. Mere delay in bringing action is not sufficient to defeat grant of injunction in such cases. The grant of injunction also becomes necessary if it prima facie appears that the adoption of the mark was itself dishonest. (Emphasis supplied) There are decisions, of this Court as well as of other High Courts, on similar lines; however, given the categorical exposition of the legal position by the Supreme Court, in the afore-extracted passage, it is not necessary to advert thereto. 47.2 The similarity in design and idea identity between the expressions Natures Essence and Natures Tattva, and usage of the leaf insignia, prima facie lead me to believe that the infringement, by the defendants, of the plaintiffs trademark, was not innocent or coincidental. A deliberate attempt to encash on the goodwill and reputation of the plaintiff appears to have been made by the defendants. Though, as already noticed at the commencement of this judgement, no relief, qua passing off, has been sought in the plaint, this factor becomes relevant when one assesses whether the imitation, by the defendants, of the plaintiffs mark, was unintentional

    26 (2004) 3 SCC 90

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 48 of 51 or deliberate. I am inclined to hold in favour of the plaintiff , rather than the defendants, on the facts before me. 47.3 In view thereof, the plaintiff cannot be regarded as is entitled to interim injunction, on the ground of longevity of user, by the defendants, of the infringing trademark. 47.4 To turn, now, to the plea, of the defendants, of priority of user. 47.5 The submissions, of Mr. Lall, regarding the defendants having produced only one solitary invoice, dated 3rd December, 2015, referring to any Natures Tattva product, with their written statement, to claim user since 2015, with no explanation as to how all three copies of the invoices were in the possession of the defendants, also merits consideration. In any event, the plaintiff has a valid registration, of the mark since 24th November, 2009, and of the mark at least since 27th October, 2016, being the dates of the Certificates of Registration issued by the Trade Marks Registry in respect of the said marks. As against this, the defendant had applied for registration of their mark only on 26th April, 2018. Till date, the mark remains unregistered. No credible evidence of prior user, by the defendants, of their mark is forthcoming on the record, as all invoices, save and except for the single invoice dated 3rd December, 2015, which make reference to any Natures Tattva product, are of 2018, 2019 and 2020. I may note, in this context, that, while the prayer, in the plaint, does not refer to the Natures Inc.

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 49 of 51 mark, it does seek protection against infringement of the Natures mark of the plaintiff. Besides, there is a categorical allegation, in the plaint, regarding infringement, by the defendants, of the mark of the plaintiff. 47.6 I am not inclined to take, into consideration, the documents filed by the defendants with IA 2748/2021, for adjudicating the present application, by the plaintiffs, under Order XXXIX of the CPC. The Statement of Truth, filed by the defendants with the written statement clearly avers that all the documents in (their) power, possession, control or custody, pertaining to the facts and circumstances of the proceedings initiated against Defendants No 1 and 2 have been disclosed in the copies of the same has been filed along with the written statement and that (they) (did) not have any other document in (their) power, possession, control or custody which to (their) knowledge are relevant to the present suit. This declaration, having been tendered under the Commercial Courts Act, has to be accorded enhanced solemnity, is a complete answer to the request, of Mr. Sharma, for the additional documents, filed with IA 2748/2021, to be taken into account while deciding the present application. It is also difficult to comprehend how, when the defendants have filed, with the written statement, as many as 14 invoices, with the lone Natures Tattva invoice being of 3rd December, 2015, they failed to file all other invoices of the said period. All invoices now filed with IA 2748/2021 being merely printed copies, with no signature or other insignia of genuineness, I

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 50 of 51 am not inclined to take them into consideration while considering the application of the plaintiff under Order XXXIX of the CPC. 47.7 Besides, if the defendants were, in fact, selling their products, with the NATURES TATTVA mark, prior to 2018, it defeats comprehension, prima facie, that they would have filed, with their written statement, only one solitary invoice, dated 3rd December, 2015. 47.8 Even on the basis of the consideration of priority of user, therefore, the plaintiff is, prima facie, entitled to interlocutory injunction as sought. Conclusion

    48. In view of the aforesaid discussion, the plaintiff is found entitled to the prayer for interlocutory injunction, as contained in the present application.

    49. Pending disposal of the suit, therefore, the defendants, as well as their servants, agents, dealers, representatives and all other persons acting on their behalf, shall stand restrained from dealing in/making, selling, offering for sale or advertising, in any manner, cosmetics and toiletries products or any allied goods, bearing the impugned mark, or any other mark, confusingly or deceptively similar to the

    I.A. 12750/2020 in CS(COMM) 581/2020 Page 51 of 51 registered NATURES INC. and NATURES ESSENCE trademarks of the plaintiff.

    50. The application stands allowed accordingly.

    51. Needless to say, all observations in this order are merely prima facie, intended to aid disposal of the plaintiffs application under Order XXXIX Rules 1 and 2, CPC, and would not inhibit the Court from taking a different view, at any later stage or at the final hearing of the suit. C. HARI SHANKAR, J. MARCH 9 , 2021 dsn/ss

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