Ind. Code § 32-36-1-2 : PROPERTY — PUBLICITY — RIGHTS OF PUBLICITY —36-1-2 - "Commercial purpose" defined

As used in this chapter, "commercial purpose" means the use of an aspect of a personality's right of publicity as follows:

(1) On or in connection with a product, merchandise, goods, services, or commercial activities.
(2) For advertising or soliciting purchases of products, merchandise, goods, services, or for promoting commercial activities.
(3) For the purpose of fundraising.

IC 32-36-1-2

Pre-2002 Recodification Citation: 32-13-1-2.

As added by P.L. 2-2002, SEC.21.