16 CFR 23.22 : Commercial Practices (§ 0.1 To Parts 1751-1799) — (§ 0.1 To Parts 902-999) — Federal Trade Commission (§ 0.1 To Parts 902-999) — Guides And Trade Practice Rules (Part 17 To § 260.17) — Guides For The Jewelry, Precious Metals, And Pewter Industries (§ 23.0 To Appendix To Part 23) — Disclosure of treatments to gemstones.

4 Aug 2016

It is unfair or deceptive to fail to disclose that a gemstone has been treated if:

(a) The treatment is not permanent. The seller should disclose that the gemstone has been treated and that the treatment is or may not be permanent;

(b) The treatment creates special care requirements for the gemstone. The seller should disclose that the gemstone has been treated and has special care requirements. It is also recommended that the seller disclose the special care requirements to the purchaser;

(c) The treatment has a significant effect on the stone's value. The seller should disclose that the gemstone has been treated.

Note to § 23.22:

The disclosures outlined in this section are applicable to sellers at every level of trade, as defined in § 23.0(b) of these Guides, and they may be made at the point of sale prior to sale; except that where a jewelry product can be purchased without personally viewing the product, (e.g., direct mail catalogs, online services, televised shopping programs) disclosure should be made in the solicitation for or description of the product.

16 CFR 23.22

[65 FR 78743, Dec. 15, 2000]