29 CFR 1604.5 : Labor (§ 0.735-1 To Parts 4908-4999) — (Part 900 To Parts 1692-1699) — Regulations Relating To Labor (Continued) (Part 900 To Parts 1692-1699) — Equal Employment Opportunity Commission (§ 1600.101 To Parts 1692-1699) — Guidelines On Discrimination Because Of Sex (§ 1604.1 To Appendix To Part 1604) — Job opportunities advertising.

It is a violation of title VII for a help-wanted advertisement to indicate a preference, limitation, specification, or discrimination based on sex unless sex is a bona fide occupational qualification for the particular job involved. The placement of an advertisement in columns classified by publishers on the basis of sex, such as columns headed “Male” or “Female,” will be considered an expression of a preference, limitation, specification, or discrimination based on sex.