16 CFR 23.24 : Commercial Practices (§ 0.1 To Parts 1751-1799) — (§ 0.1 To Parts 902-999) — Federal Trade Commission (§ 0.1 To Parts 902-999) — Guides And Trade Practice Rules (Part 17 To § 260.17) — Guides For The Jewelry, Precious Metals, And Pewter Industries (§ 23.0 To Appendix To Part 23) — Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.
4 Aug 2016
It is unfair or deceptive to use the word “real,” “genuine,” “natural,” “precious,” “semi-precious,” or similar terms to describe any industry product that is manufactured or produced artificially.