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LA. GRANITE v. GRANITE COUNT., 45,482 (La.App. 2 Cir. 8/18/10)

Court of Appeal of Louisiana, Second Circuit.
Sep 16, 2010

PER CURIAM:

Defendant-appellant Steven Ahders appeals from a judgment of the United States District Court for the Northern District of New York convicting him, pursuant to a guilty plea, of one count of producing child pornography, in violation of 18 U.S.C. §§ 2251(a), (e) and 2256(8), and sentencing him principally to a term of imprisonment of 580 months. We vacate the judgment and remand for the district court to clarify the basis for one aspect of its sentence.

BACKGROUND

In 2005, while on supervised release for a prior conviction for possession of child pornography, Ahders met a woman through a personal ad. They married in September 2006, and the woman and her five-year-old son, EM, moved into Ahders's home in Schenectady, New York. Thereafter, Ahders began sexually molesting EM and filming and photographing the abuse. The molestation continued until July 2007.

Ahders was arrested in January 2008. In addition to admitting the molestation of EM, he admitted that he had purchased an "Acer" laptop computer in February or March 2007, and that he used the internet to download images of both boys and girls under the age of 15 years. Investigators seized, in Ahders's home, an Acer laptop computer, a digital camera, and a "personal digital assistant" ("PDA"), which included a storage card. The laptop and PDA contained numerous images of child pornography, including images of nude girls tied and bound, some approximately 11 to 12 years old, one tied to a bed and another tied and blindfolded. Two pornographic images of EM were found on the storage card.

During the ensuing investigation, EM informed investigators that Ahders sometimes tied EM's wrists to the headboard of a bed or the handlebars of a bicycle and then sexually abused him. EM described how Ahders used a video camera to record the abuse. Ahders admitted to filming EM engaging in sexually explicit conduct.

During Mother's Day weekend in 2007, Ahders sexually molested two other children, BB and VB, who had joined EM at Ahders's home for a sleepover. During the sleepover, Ahders made EM and BB perform sexually explicit acts on each other while he took pictures of them. BB's sister, VB, reported that the children slept together in a tent in the attic, and that Ahders approached her after the boys fell asleep and took off her pants and underwear even though she slapped his hands and tried to stop him. Ahders then held her legs apart and photographed her from about a foot away. VB also reported that Ahders had "a laptop" with him in the attic.

EM told investigators that a few days after the sleepover, Ahders showed him a picture of Ahders's penis in VB's vagina. VB, however, told investigators that Ahders never touched her vagina.

On November 7, 2008, Ahders pleaded guilty to Count 1 of the indictment, which charged him with producing child pornography involving "a male minor" — EM. Ahders did not plead guilty to any charges involving VB or BB or the possession of the child pornography found on his laptop and PDA. Ahders and the Government entered into a written plea agreement, but they did not stipulate to the calculation of Ahders's sentencing range under the United States Sentencing Guidelines (the "Guidelines").

The Probation Department prepared a presentence report (the "PSR"). Although Ahders pleaded guilty only to the one count involving EM, the PSR concluded that Ahders had exploited three minors (EM, VB, and BB) and, pursuant to U.S.S.G. § 2G2.1(d)(1), treated the exploitation of each child as a separate count of conviction. The offense level was calculated separately for each victim. For EM, a 4-level enhancement was included for Ahders's possession of material that portrayed sadistic or masochistic conduct — the images of nude minor girls bound and tied. For VB, a 2-level enhancement was included for Ahders's actions in removing her pants and underwear and photographing her. For BB, a 2-level enhancement was included for Ahders's actions in directing EM and BB to engage in sexually explicit conduct while he took pictures and sexually abused BB.

The three calculations were grouped pursuant to U.S.S.G. § 3D1.4. In the end, Ahders's offense level totaled 44, which was then reduced to the highest offense level found in the Guidelines Sentencing Table: 43. The Guidelines "range" for an offense level of 43 is life imprisonment. Because the statutory maximum term of imprisonment for producing child pornography is fifty years, Ahders's Guidelines range was reduced from life imprisonment to fifty years (600 months). 18 U.S.C. § 2251(a), (e); U.S.S.G. § 5G1.1(c)(1).

This was based on an offense level of 44 for the offense against EM and 40 for the offenses against BB and VB. The score of 44 included the 4-level enhancement for the sadistic images of the girls. Without this enhancement, the score would have been 40 and the grouping analysis would have been as follows: the highest offense level for any unit would have been 40, the combined adjusted offense level would have been 43 (instead of 47), and the total offense level would have been 40 (instead of 43). See U.S.S.G. § 3D1.4. An offense level of 40, with Ahders's Criminal History Category of III, would have yielded a Guideline range of 360 months to life. If the conduct against BB and VB were not included, the total offense level would have been reduced to 41 with the 4-level enhancement and to 37 without it.

The district court adopted the facts and the Guidelines calculation in the PSR, and sentenced Ahders to the statutory maximum term of incarceration, fifty years, minus twenty months as credit for the time Ahders served in New York State custody between his arrest and federal sentencing.

This appeal followed.

DISCUSSION A. Applicable Law

In general, we review sentences using a "deferential abuse-of-discretion standard." See United States v. Cavera, 550 F.3d 180, 189 (2d Cir. 2008) (en banc). This standard applies "both to `the sentence itself' and to `the procedures employed in arriving at the sentence.'" United States v. Verkhoglyad, 516 F.3d 122, 127 (2d Cir. 2008) (quoting United States v. Fernandez, 443 F.3d 19, 26 (2d Cir. 2006)). We review the district court's conclusions as to interpretations of the Guidelines de novo, United States v. Awan, 607 F.3d 306, 312 (2d Cir. 2010), and findings of fact for clear error, United States v. Salim, 549 F.3d 67, 72 (2d Cir. 2008).

When reviewing a sentence, we "must first ensure that the district court committed no significant procedural error, such as failing to calculate (or improperly calculating) the Guidelines range, . . . or failing to adequately explain the chosen sentence." Gall v. United States, 552 U.S. 38, 51 (2007). We must then conduct a substantive review by evaluating "the length of the sentence imposed in light of the factors enumerated under 18 U.S.C. § 3553(a)." United States v. Villafuerte, 502 F.3d 204, 206 (2d Cir. 2007).

A district court must begin the sentencing process by calculating the advisory Guidelines range before proceeding to an independent, individualized consideration of the sentence to impose. Gall, 552 U.S. at 49-50; Cavera, 550 F.3d at 189. A district court must make "specific factual findings," by a preponderance of the evidence, to support any sentencing enhancement under the Guidelines. See United States v. Espinoza, 514 F.3d 209, 212 (2d Cir. 2008) (quoting United States v. Molina, 356 F.3d 269, 275 (2d Cir. 2004)); United States v. Salazar, 489 F.3d 555, 558 (2d Cir. 2007). A district court need not specifically recite all the facts relevant to its Guidelines calculation; rather, it is sufficient for the district court to adopt the findings in the presentence report — if those findings are adequate to support the sentence imposed. See, e.g., United States v. Carter, 489 F.3d 528, 540 (2d Cir. 2007) (holding that "the District Court's reliance on the inadequate findings of the PSR, without more, constituted plain error"); United States v. Eyman, 313 F.3d 741, 745 (2d Cir. 2002). The district court is required to rule on controverted matters that will affect sentencing, Fed.R.Crim.P. 32(i)(3), but it may do so by adopting the recommendations of the presentence report. United States v. Prince, 110 F.3d 921, 924 (2d Cir. 1997).

B. Application

On appeal, Ahders does not challenge the substantive reasonableness of his sentence, but argues that the district court committed procedural error by improperly calculating the advisory Guidelines range. He argues principally that the district court erred in two respects: by including Ahders's production of sexually explicit images of BB and VB and by adding a 4-level enhancement for Ahders's possession of sadistic or masochistic child pornography.

a. The Inclusion of BB and VB

Ahders contends that the conduct with respect to BB and VB should not have been grouped and combined with the offense of conviction. Ahders notes that Count 1 of the indictment charged the production of pornography with respect to only one "male minor." We reject the argument.

First, it is not dispositive that Count 1 did not cite the acts against BB and VB. Section 2G2.1(d)(1) provides:

If the offense involved the exploitation of more than one minor, Chapter Three, Part D (Multiple Counts) shall be applied as if the exploitation of each minor had been contained in a separate count of conviction.

U.S.S.G. § 2G2.1(d)(1). As the commentary explains, "if the relevant conduct of an offense of [producing child pornography] includes more than one minor being exploited, whether specifically cited in the count of conviction or not, each such minor shall be treated as if contained in a separate conviction." U.S.S.G. § 2G2.1(d)(1), cmt. n. 5 (emphasis added). Hence, the conduct involving BB and VB may be included if it was "relevant conduct."

Second, the exploitation of BB and VB was relevant conduct. "Relevant conduct" includes:

all acts and omissions committed . . . by the defendant . . . that occurred during the commission of the offense of conviction, in preparation for that offense, or in the course of attempting to avoid detection or responsibility for that offense.

U.S.S.G. § 1B1.3(a)(1)(A). This includes "both charged and non-charged conduct." United States v. Bove, 155 F.3d 44, 47-48 (2d Cir. 1998).

The conduct involving BB and VB occurred "during the commission of the offense of conviction," as it occurred during the period that Ahders was producing pornographic images and film of EM. Ahders exploited and abused all three children, including abusing EM and BB together, during Mother's Day weekend in 2007 when VB and BB were staying with EM for a sleepover. During this weekend, Ahders produced pornographic images of all three children. Clearly, then, the abuse of VB and BB was "relevant conduct," and it was properly considered by the district court.

Ahders argues that he was not given adequate notice that he would be held accountable in this case for his actions against VB and BB. He is incorrect. At his plea allocution, the Government put Ahders on notice that it would be seeking a "multiple count analysis" because "two other minors" had been sexually abused and photographed by Ahders, which would result in 3 levels being added to the total offense level. Ahders elected to plead guilty anyway.

Ahders also argues that the district court relied on insufficient evidence of the exploitation of BB and VB, noting the unreliable nature of the statements of the three young children. He also contends that the district court failed to make sufficient factual findings and credibility determinations. We disagree.

As paragraphs 30-31 of the PSR relate, BB stated that Ahders told him and EM to touch each other's penises and then took photographs of them doing so, and VB stated that Ahders took off her pants, held her legs apart, and took photographs. The district court expressly overruled Ahders's objections to paragraphs 29 through 32 of the PSR, found that the described conduct was "relevant conduct," and concluded that the findings were "supported by a preponderance of the evidence." Ahders raises no colorable challenge to this evidence, and it is clearly sufficient to establish that Ahders exploited VB and BB within the meaning of 18 U.S.C. § 2251.

b. The Enhancement for Possession of Sadomasochistic Images

Ahders argues that the district court erred when it applied a 4-level enhancement pursuant to U.S.S.G. § 2G2.1(b)(4) for possession of material portraying sadistic or masochistic conduct. In the circumstances here, the district court could properly apply the enhancement only if (1) the child pornography Ahders was convicted of producing involved the portrayal of sadomasochistic conduct or (2) Ahders engaged in conduct that was "relevant" to his production of child pornography involving EM and that "relevant conduct" involved sadomasochistic material. See U.S.S.G. §§ 1B1.3(a)(1), 2G2.1(b)(4). Unfortunately, the record lacks clarity as to the basis for the district court's imposition of this enhancement.

The colloquy at sentencing suggests that the district court considered three possible bases for imposing the enhancement: (1) Ahders's conduct in filming his sexual abuse of EM tied to a bed and bicycle; (2) Ahders's producing an image of him sexually penetrating VB; and (3) Ahders's possession on his laptop and PDA of images of young girls tied and bound. If proven, all of this alleged conduct would have involved material that portrayed sadistic or masochistic conduct or other depictions of violence involving minors. United States v. Gilmore, 599 F.3d 160, 168 n. 6 (2d Cir. 2010) (images depicting sexual penetration of eight-year old girl by adult male are sadistic because they depict sexual act that would cause pain to minor); United States v. Freeman, 578 F.3d 142, 147-48 (2d Cir. 2009) (sadism enhancement applies when "the district court makes an objective determination that (1) an image depicts sexual activity involving a minor and (2) the depicted activity would have caused pain to the minor"); United States v. Hoey, 508 F.3d 687, 691-92 (1st Cir. 2007) (photographs depicting sexual penetration of young victims by adult males represent "sadistic" and "violent" materials). The issue then would be whether the proven conduct was either part of the offense of conviction or relevant conduct to the offense of conviction.

As to the first possible basis, the district court merely inquired about "the handcuffing and the being tied up" of EM. The district court made no findings in this respect. Moreover, although the district court adopted the findings of the PSR, the PSR did not rely on any images that Ahders produced for imposing the 4-level enhancement. Hence, it appears that the district court did not rely on the images that Ahders made of EM in bondage, images that surely are sadomasochistic in nature. On remand, the district court may want to undertake an analysis of the enhancement under § 2G2.1(b)(4) with respect to the images Ahders produced of EM and consider whether the production of these images was part of the offense of conviction or, alternatively, whether it was relevant conduct.

As to the second possible basis, the district court did not resolve the conflict between EM's assertion that he saw a photograph of Ahders penetrating VB and VB's assertion that Ahders never touched her vagina. Fed.R.Crim.P. 32(i)(3) (district court must resolve controverted matters that affect sentencing). Moreover, it is not apparent from the colloquy at the sentencing that the district court relied on this second basis to impose the enhancement under § 2G2.1(b)(4), and the PSR did not. On remand, if the district court elects to consider this second basis for imposing the enhancement, it must first resolve the conflict between EM's statement and VB's statement and decide whether such an image was produced, and, if so, then determine whether Ahders's production of the image is relevant conduct to the offense of conviction — his production of child pornography involving EM.

As to the third possible basis, it does appear that the images of the girls tied and bound found on the laptop and PDA were the basis for the district court's imposition of the 4-level enhancement. The colloquy at sentencing and the PSR so suggest. Ahders does not dispute that these were sadistic images of child pornography or that he possessed them, but he argues that they are not relevant because "[t]here is no act or omission by [him] that associates those images with his conviction for production of child pornography." In essence, he argues that his possession of the sadomasochistic images of the girls — which he did not produce — was not "relevant conduct" to his production of child pornography involving EM. The PSR and district court concluded that Ahders's possession of the images of the girls was relevant conduct, but they did so in wholly conclusory fashion, without any analysis and without explaining the link between his possession of the images of the girls and his production of pornographic materials involving EM. Hence, we are unable to engage in meaningful appellate review.

This Circuit has not previously addressed the question under what circumstances the possession of sadomasochistic images is "relevant conduct" to the production of child pornography. Indeed, it appears that the issue has not been specifically addressed by any Circuit. See, e.g., United States v. Shuler, 598 F.3d 444, 446 (8th Cir. 2010) (declining to decide issue, and noting "this appears to be an issue of first impression, raising difficult questions of whether sadistic or masochistic materials that [the defendant] did not produce are nonetheless relevant conduct to his production offense . . . under U.S.S.G. 1B1.3(a)(1), because they are `acts . . . that occurred during the commission of the offense of conviction'").

The phrase "occurred during the commission of the offense of conviction" is not defined in the Guidelines, nor does the commentary provide any guidance. The words "relevant conduct" suggest more is required than mere temporal proximity, as the other conduct must be "relevant" and it must occur "during the commission of the offense of conviction, in preparation for that offense, or in the course of attempting to avoid detection or responsibility for that offense."

On remand, if the district court chooses to rely on the sadomasochistic images of the girls as relevant conduct, it must provide at least some analysis of the relatedness, if any, between Ahders's possession of the images and his production of child pornography involving EM. If the district court finds that Ahders's possession of the images of the girls "occurred during the commission of" his production of pornographic materials involving EM, or "in preparation for that offense," it must point to facts in the record to support its conclusion. If the district court elects to proceed on this basis, it may want to consider the following factors:

• The temporal proximity between the possession of the images of the girls and the offense of conviction, i.e., when Ahders obtained the images and whether Ahders possessed them during his abuse of EM;
• The similarity between the images on the laptop and PDA and the images made of EM;
• Whether Ahders used the same laptop and PDA with EM as he used to download the images of the girls;
• Whether Ahders showed the images to EM and, if so, for what purpose, i.e., whether Ahders was using the images to arouse EM or to "teach" him what to do, see U.S.S.G. § 1B1.3(a)(1)(A) (relevant conduct includes conduct "in preparation for" offense of conviction);
• Whether Ahders viewed the images to assist him in his production of child pornography, i.e., whether he used the images as samples, models, or precedents; and
• As Ahders admitted that he liked looking at child pornography (which he did on his laptop and PDA), whether his viewing the images aroused him and was a factor in his abusing EM, see United States v. Brand, 467 F.3d 179, 197 (2d Cir. 2006) ("a direct connection exists between child pornography and pedophilia"); see also Fed.R.Evid. 414 (allowing propensity evidence in "child molestation" cases); 18 U.S.C. § 2252A ("child pornography" cases include both production of child pornography and possession of child pornography).

None of these factors is dispositive, nor are any required; we list them merely as factors that the district court may want to take into account should it elect to consider imposing the 4-level enhancement based on Ahders's possession of the bondage images of the girls. See, e.g., United States v. Nance, 611 F.3d 409, 410-11, 416 (7th Cir. 2010) (where defendant was convicted of receipt of child pornography involving 12-year old girl he had sexually molested, holding his possession of pornographic materials involving other children was relevant conduct that could be used to enhance sentence); United States v. Stulock, 308 F.3d 922, 924-26 (8th Cir. 2002) (where defendant was convicted of receiving video of child pornography, affirming district court's holding that his possession of pornographic bondage images of children on his computer was relevant conduct that could be used to enhance his sentence); United States v. Ellison, 113 F.3d 77, 82-83 (7th Cir. 1997), cert. denied, 522 U.S. 893 (1997) (where defendant was convicted of receipt of video of child pornography, holding, with little discussion, that district court's inclusion of defendant's possession of magazines containing sadomasochistic images of boys as "relevant conduct" was "far from clear error").

Accordingly, we vacate and remand this case to the district court so that it can clarify its basis for imposing the 4-level enhancement for possession of sadomasochistic materials, state its factual bases for doing so, and articulate its analysis. If it deems it necessary, the district court may wish to hold an evidentiary hearing. By identifying the three possible bases for the enhancement above, we do not intend to limit the district court's consideration to only those three bases. Nor do we intend to suggest that on remand the district court is bound in any way to determine the facts consistently with the way we have discussed them based on the present record.

CONCLUSION

For the foregoing reasons, the judgment of the district court is VACATED and the case is REMANDED to the district court.

008, made out to LA Granite Yard, Louisiana Granite Yard, LA Granite, Louisiana Granite, La. Granite and La. Granite Yard. She knew that during his employment, Mark answered the business phone as LA Granite or Louisiana Granite.

In July of 2008, one of Mark's customers mistakenly brought in a payment check to LGY. It was written to "LA Granite." Somsri also testified that in July of 2009, a granite supplier sent a facsimile to LGY with the name of LA Countertops relating to an order made by LGY. A business card vendor also erroneously left a voice message at LGY for LA Countertops. In August and September of 2008 two LGY customers erroneously called LA Counter-tops to change LGY orders. Somsri testified that customers called her with confusion over the two company names. Somsri identified the sign which was presently in front of LGY which read LA. Granite, Yrd. She testified that the sign had been used by the business since late 2005. A photograph of the sign was introduced into evidence.

On cross-examination Somsri identified the phone book ads of LGY which advertised the company as Louisiana Granite Yard. Defendants submitted telephone book ads for both businesses dating from 2007-2010. Both businesses were listed on the same pages in the 2009-2010 phone book under the headings Counter Tops and Granite, under their respective names, Louisiana Granite Yard and LA Granite Countertops.

David Cook testified that he has tried to establish the business identity of his company with the names Louisiana Granite and LA Granite. He identified the sign in front of the business which he recalled had been there since May of 2005. Cook testified that LGY does business in Shreveport, Bossier City and Webster Parish. Cook recalled that the LGY phone was answered with Louisiana Granite and LA Granite, although LA Granite was primarily used. He also testified that Mark answered the telephone LA Granite when he worked for LGY. Cook noticed that the incidents of confusion increased when both companies were listed in the telephone book.

After considering the evidence and testimony, the trial court granted a preliminary injunction in favor of LGY, as follows:

[R]estraining, enjoining, and prohibiting said entity, its owners, agents, employees, and all persons, firms or corporations acting or claiming to act in its behalf, or in concert with said entity from using, displaying, advertising, and/or referring to in any manner and/or capacity the trade names of "LOUISIANA GRANITE" and/or "LA GRANITE" and, more specifically, from using the "LA GRANITE" within the name of the defendant, LA GRANITE COUNTERTOPS, L.L.C.

The court fixed a $20,000 bond and denied enjoining the use of LA Countertops' telephone number. LA Countertops appeals the issuance of the preliminary injunction and, alternatively, contests the amount of the bond.

Discussion

I. Merits of Preliminary Injunction

In Louisiana, an entity's corporate name registered under Title 12, the Louisiana Corporations and Associations Law, shall be distinguishable from the name of any corporation or other limited liability company or trade name previously registered with the secretary of state under La.R.S. 12:23B and 1306A(3). Likewise trade names can be registered pursuant to Title 51, Chapter 1, Part IV, Trade Names, Trade Marks and Domain Names, if the Secretary of State finds that the trade name is available for use. La.R.S. 51:213, 215. Under those provisions, the term "trade name" means a word, name, symbol, device or any combination thereof used by a person to identify his business, vocation or occupation and distinguish it from the business, vocation or occupation of others. La.R.S. 51:211D. The term trade name is applicable to the particular business and its good will. Gulf Coast Bank v. Gulf Coast Bank Trust Co., 94-2203 (La.4/10/95), 052 So.2d 1306.

Under Louisiana law, however, the mere registration of a the trade name confers only procedural advantages. Substantive rights in a trade name may be acquired only by actual usage. Bobby and Ray Williams Partnership, L.L.P., v. Shreveport Louisiana Hayride Co., L.L.C., 38,866 (La.App.2d Cir. 9/22/04), 882 So.2d 676; Givens Jewelers, Inc. v. Givens, 380 So.2d 1227 (La.App. 2d Cir. 1980), writ denied, 383 So.2d 800 (La. 1980); Couhig's Pestaway Co., supra; Gallo v. Safeway Brake Shops of Louisiana, Inc., 140 So.2d 912 (La.App. 4th Cir. 1962). This is because the protection of trademarks and trade names under the law of unfair competition is based on the proprietary interest one has in the mark or name and such protection is based on equity and does not require statutory provisions. Gulf Coast Bank, supra at 1311-1312. Thus, the registration by one party, or the lack of registration by the other, is not decisive to the right of either party to use the trademark or trade name. Couhig's Pestaway Co., supra.

It has been held that the determination by the Secretan1 of State that the names of two corporations are not deceptively similar is not conclusive or binding on the court, but is persuasive and entitled to some weight. Couhig's Pestaway Co. v. Pestaway, Inc., 278 So.2d 519 (La.App. 3d Cir. 1973); but see, Glenn Morris ard Wendell H. Holmes, Business Organizations, 7 Louisiana Civil Law-Treatise, § 8.05 (2009), suggesting that no weight be given at all to such acceptance on the question of likelihood of confusion in the relevant marketplace.

The Louisiana Supreme court has sanctioned a cause of action for trade name infringement. Because, however, that cause of action is not "existent in the statutory scheme," it exists in the "jurisprudentially developing law of trade names as part of the law of unfair competition." Gulf Coast Bank, supra at 1312.

La.R.S. 51:222 provides that any person who shall use willioul the consent of the registrant, any reproduction, counterfeit, copy, or colorable imitation of a mark registered with the Secretary of State in connection with the sale, offering for sale, or advertising of any goods or services on or in connection with which such use is likely to cause confusion or mistake or to deceive as to the source or origin of such goods or services may proceed by suit to enjoin the manufacture, use, display or sale of any counterfeits or imitations thereof and any court of competent jurisdiction may grant injunctions to restrain such manufacture, use display or sale as may be by the said court deemed just and reasonable. (Emphasis added).

The law of unfair competition protects trade names against unfair use, simulation, or imitation. New Orleans Checker Cabs v. Mumphrey, 205 La. 1083, 18 So.2d 629 (1944); Boogie Kings v. Guillory, 188 So.2d 445 (La.App. 3d Cir. 1966), writ denied, 249 La. 761, 191 So.2d 140 (1966). In the context of trademarks, which are accorded the same protections as trade names, the Louisiana Supreme Court long ago discussed the law of unfair competition in Handy v. Commander, 49 La. Ann. 1119, 22 So. 230 (1897):

The law applicable to trade-marks is very well stated in Trade-Mark Cases, 100 U.S. 82, 25 L.Ed. 550, in which Mr. Justice Miller, speaking for the court, said: `The right to adopt and use a symbol or a device to distinguish the goods or property made or sold by the person whose mark it is, to the exclusion of use by all other persons, has been long recognized by the common law and the chancery courts of England and of this country, and by the statutes of some of the states. It is a property right, for the violation of which damages may be recovered in an action at law, and the continued violation of it will be enjoined by a court of equity, with compensation for past infringement. This exclusive right was not created by the act of congress, and does not depend upon it for its enforcement. The whole system of trade-mark property, and the civil remedies for its protection, existed long anterior to that act, and have remained in full force since its passage. These propositions are so well understood as to require neither the citation of authorities nor elaborate argument to prove them.'

The court further stated:

The trade-mark may be, and generally is, the adoption of something already in existence as the distinctive symbol of the party using it. At common law the exclusive right to it grows out of its use, and not its mere adoption.

The law's protection against unfair competition by the use of another's trade name rests upon the deceit or fraud which the newcomer in the business practices, not only upon the one already established in the business, but also upon the public. Boogie Kings, supra.

Whether there has been a trade name infringement centers upon the distinctiveness of the name used. Trade names are often classified in, categories of generally increasing distinctiveness: (1) generic; (2) descriptive; (3) suggestive; (4) arbitrary; or (5) fanciful. Two Pesos, Inc. v. Taco Cabana, Inc., 505 U.S. 763, 112 S.Ct. 2753, 120 L.Ed.2d 615 (1992); Gulf Coast Bank, supra.

The general rule regarding distinctiveness is clear. An identifying mark is distinctive and capable of being protected if it either (1) is inherently distinctive or (2) has acquired distinctiveness through secondary meaning. Two Pesos, Inc., supra. Secondary meaning is used generally to indicate that a mark or dress has come through use to be uniquely associated with a particular manufacturer's product or service. To establish secondary meaning, a plaintiff must show that, in the minds of the public, the primary significance of a product feature or term is to identify the source of the product rather than the product itself. Id. Louisiana courts have looked to the appearance and actual similarity of the name or marks, evidence of actual confusion, as well as actual fraudulent intent, and the geographic area in which the businesses operate in relation to each other. Gulf Coast Bank, supra. Other factors which are appropriately considered by the courts are similarity of product, identity of retail outlets and purchasers, identity of advertising media, strength or distinctiveness of the mark or name, defendant's intent and similarity of design Id.

A generic term is the name of a particular genus or class of which an individual article, service or business is but a member. Generic terms are considered to be in the public domain and are not susceptible to appropriation for exclusive use and thus are not given trademark or trade name protection.

A suggestive term suggests, rather than describes, a characteristic of the goods, services or business and requires an effort of the imagination by the consumer in order to draw a conclusion as to the nature of the goods, services, or business. Suggestive marks or names are considered inherently distinctive and need not acquire secondary meaning to be protected. Arbitrary or fanciful terms bear no relationship to the product, service or business to which it applies, and like suggestive ones, are considered inherently distinctive and are accorded protection without having to prove secondary meaning. Gulf Coast Bank, supra.

Descriptive terms identify a characteristic or quality of an article, service or business. Though ordinarily not protectable, a descriptive name may become a valid, protectable trade name if it acquires a secondary meaning. Included in the category of descriptive terms which must have secondary meaning in order to be afforded protection as a trade name are geographic terms. Gulf Coast Bank, supra.

An injunction is a harsh, drastic, and extraordinary remedy, and should issue only where the party seeking it is threatened with irreparable loss or injury without adequate remedy at law. Greenberg v. DeSalvo, 254 La. 1019, 229 So.2d 83 (La. 1969), ceri. denied, 397 U.S. 1075, 90 S.Ct. 1521 , 25 L.Ed.2d 809 (1970); Lafreniere Park Foundation v. FHends of Lafreniere Park, Inc., 97-152 (La.App. 5th Cir. 7/29/97), 698 So.2d 449, writ denied, 97-2196 (La.11/21/97), 703 So.2d 1312. A preliminary injunction is an interlocutory procedural device designed to preserve the existing status pending a trial of the issues on the merits of the case. Lafreniere Park Foundation, supra. The trial court has great discretion to grant or deny the relief. Id.

La.C.C.P. art. 3601 provides in pertinent part that, an injunction shall issue in cases where irreparable injury, loss or damage may otherwise result to the applicant, or in other cases specifically provided by law. Clearly, absent specific authorization by law, an injunction will not issue without a showing of irreparable injury. West v. Town, of Winnsboro, 252 La. 605, 211 So.2d 665 (1967); Lafreniere Park Foundation, supra.

In order to obtain a preliminary injunction a plaintiff must show that he will suffer irreparable harm if the injunction is not granted, that he is entitled to the relief sought, and he must make a prima facie showing that he will prevail on the merits. Lafreniere Park Foundation, supra. In contrast, the issuance of a permanent injunction takes place only after a trial on the merits in which the burden of proof is a preponderance of the evidence. Mary Moe, L.L.C. v. Louisiana Bd. of Ethics, 03-2220 (La.4/14/04), 875 So.2d 22. Thus, because an applicant for a preliminary injunction need make only a prima facie showing, less proof is required that in an ordinary proceeding for a permanent injunction. Gaumnitz v. Williamson, 36,177 (La.App.2d Cir. 8/14/02), 824 So.2d 531; Monroe Real Estate Dev't Co. v. Sunshine Equipment Co., 35,555 (La.App.2d Cir. 1/23/02), 805 So.2d 1200; Hailey v. Panno, 472 So.2d 97 (La.App. 5th Cir. 1985).

For purposes of determining whether preliminary injunction is warranted, "irreparable injury" means that the moving party cannot be adequately compensated in money damages for his injury or suffers injuries which cannot be measured by pecuniary standards. Lafreniere Park Foundation, supra. Where one relies on secondary meaning to establish the distinctiveness of the name, in order to enjoin another's use of a similar name, proof of a likelihood of consumer confusion is required. Gulf Coast Bank, supra.

In this case, the sequence of the corporate name actions by the Secretary of State for the key phrases "Louisiana Granite" and "LA Granite" was, as follows:

December 2004 — Corporate name issuance to

"Louisiana Granite Yard, Inc."

February 2008-Corporate name issuance to

"LA Granite Countertops, L.L.C."

September/October 2008 — Approval of LGY's trade name use for

"LA Granite" and "Louisiana Granite"

Thus, if approval by the Secretary of State was the controlling test for a resolution of this case, LGY first obtained formal use of the phrase "Louisiana Granite," and LA Countertops first received approval for use of the phrase "LA Granite" in connection with their respective business entities. However, contrary to LA Countertops' assertions, the Secretary of State's actions do not resolve this dispute as shown by the above jurisprudence.

Despite the concluding terms "yard" and "countertops" in the respective names of the parties' business entities, LGY claims that defendant's choice of the principal component of its name, "LA Granite," and the defendant's use of that name and the name "Louisiana Granite," create an infringement upon the distinctiveness and use of "Louisiana Granite" in LGY's name and business. Clearly, LGY's appropriation of "Louisiana Granite" within its formal corporate name and its use of that phrase in its business name and operations since 2004 justifies the preliminary injunctive relief preventing LA Counter-tops' use of "Louisiana Granite" as a business trade name. The phrase has its own distinctiveness and had acquired secondary meaning by its use in the Shreveport/Bossier market. LA Countertops was shown to have employed the phrase "Louisiana Granite" at times in conducting its business, and the above jurisprudence supports the affirmance of the trial court's injunction against the defendant concerning the use of that phrase.

A closer issue is presented regarding the defendant's use of the key phrase, "LA Granite," as its trade name. First, the established use of "Louisiana Granite" by LGY involves a name identifying a "granite" business (a generic concept) with "Louisiana," a formal descriptive name, geographically identifying the business as located in our state. As stated above, there is a distinctiveness in the combination of those words as "Louisiana Granite" and a clear secondary meaning for this phrase as a business trade name used by LGY since 2004. Although the defendant's use of the capitalized letters "L" and "A" can be pronounced and communicated as "L" and "A," the Louisiana customer might also easily interpret "LA Granite" as the same as "Louisiana Granite," since "La." is the abbreviation for our state name. Thus, there is some confusion in the words alone created by the defendant's choice of the name "LA Granite."

Secondly, LGY produced prima facie evidence of its prior trade name use of "LA Granite" and thus distinctiveness through secondary meaning which LGY had obtained in the marketplace prior to the formation of LA Countertops. The evidence reviewed above consisting of the name plate on the outside of LGys place of business and the use of "LA Granite" in the business is admittedly not so overwhelming. However, this was evidence of a secondary meaning which was not clearly rebutted by defendant. The higher burden of proof for a permanent injunction might produce a different outcome. Yet, at the preliminary injunction stage, the confusion caused by the abbreviation of the state name and the direct employment of the trade name `LA Granite" by LGY in the marketplace prior to LA Countertops' formation, provided the trial court with sufficient evidence for the grant of injunctive relief.

Finally, although the two formal corporate names are distinguished by the words "Countertops" and "Yard," the primary name component of each business involves Louisiana Granite. The defendant's infringement on LGY's established use of its trade name for that key component may be presently enjoined during the pendency of this action.

II. Insufficiency of Bond

On appeal, Mark argues that the $20,000 preliminary injunction bond set by the trial court in accordance with La.C.C.P. art. 3610 should be increased to not less than $80,000. In oral reasons for judgment, after granting the preliminary injunction in favor of LGY, the trial court set the bond at $20,000. No oral objection to the amount was made by counsel at that time. A written judgment memorializing the ruling followed on November 3, 2009. Without any further objection by Mark, LGY obtained an order from the court for the placement of the cash bond into the registry of the court.

La.C.C.P. art. 3610 provides that a preliminary injunction shall not issue unless the applicant furnishes security in the amount fixed by the court, except where security is dispensed with by law. The security indemnifies the person wrongfully restrained or enjoined for costs and damages.

It is well established that the amount of the preliminary injunction bond addresses itself to the discretion of the trial court. Hall v. Fertility Institute of New Orleans, 94-1135 (La.App. 4th Cir. 12/15/94), 647 So.2d 1348. Moreover, La.C.C.P. art. 5123 requires any person in interest wishing to test the sufficiency of a bond furnished as security in a judicial proceeding to rule the party furnishing the bond into the trial court in which the proceeding was brought to show cause why the bond should not be deemed insufficient. Because no such rule to show cause is evident from the record before us, Mark is precluded from now raising the issue of the sufficiency of the bond on appeal. Hall v. Fertility Institute of New Orleans, supra.

Conclusion

For the foregoing reasons, the judgment of the trial court is affirmed. Costs of this appeal are assessed to appellant.

AFFIRMED.

APPLICATION FOR REHEARING

Before BROWN, WILLIAMS, GASKINS, CARAWAY and PEATROSS, JJ.

Rehearing denied.