- Bookmark
- Share
- CaseIQ
Carl Franz Adolf Otto Ingenohl v. Wing On And Co. (Shanghai) Ltd.
Summary of the Opinion (Viscount Haldane)
Factual and Procedural Background
The appellant (originally a German by birth, naturalized as a Belgian in 1886) founded and ran a cigar business in Antwerp and subsequently established factories in Manila and Hong Kong. He designed and registered three trade names/trademarks: "La Perla del Oriente," "El Cometa del Oriente," and "Imperio del Mundo." The cigars were sold in boxes bearing an outside closing label with a facsimile of the appellant's signature "C. Ingenohl" preceded by the words "garantizado por." The original Antwerp company went into voluntary liquidation in 1905, after which the appellant continued the business under a new Belgian association and took ownership of the business including registered trade-marks.
During wartime, under the United States Trading with the Enemy Act (6 October 1917), the United States Alien Property Custodian seized the appellant's factory and business in Manila (apparently treating the appellant as enemy), and sold the assets, including goodwill, trade names and trade-marks, to Olsen and Co. The statute limited the remedy of any claimant to proceeds in the hands of the Custodian or the United States Treasurer. After the war the appellant was cleared of enemy character and received proceeds of sale, which were less than his valuation of the property.
Olsen and Co., after acquiring the assets from the Custodian, sold cigars in the Hong Kong and China markets under the same names and marks. The appellant sued in the Supreme Court of Hong Kong in May 1922 to restrain Olsen and Co. from passing off non-appellant-manufactured goods under his marks; the Hong Kong Court found for the appellant and awarded costs (no appeal from that judgment). The respondents in the present appeal are a British company in Shanghai selling cigars consigned to them by Olsen and Co.
The appellant issued a writ in November 1922 in the Shanghai court against the respondents (not Olsen and Co.). His case rested on (1) that the Custodian's assignment did not affect rights outside the Philippine Islands, (2) recognition by a British Court would be giving effect to penal legislation of the United States, and (3) sale in China would cause the public to think the cigars were the appellant's. The Shanghai Court decided against the appellant on all three points. The present appeal to Their Lordships challenges those three conclusions.
Legal Issues Presented
- Whether the assignment by the American Alien Property Custodian could transfer or otherwise affect rights outside the Philippine Islands (in particular, rights in China).
- Whether recognition by a British court of the Custodian's assignment would amount to giving effect to penal legislation of the United States (and thus be impermissible).
- Whether the sale of cigars by Olsen and Co. (and their Shanghai consignees) under the appellant's names and trade-marks would lead the Chinese public to think they were purchasing the appellant's goods (i.e., whether there was actionable passing off or misrepresentation).
Arguments of the Parties
Appellant's Arguments
- The assignment by the American Custodian could not transfer rights outside the Philippine Islands; consequently Olsen and Co. and the respondents could not lawfully use the appellant's trade names and trade-marks in China.
- Recognition by a British court of the Custodian's assignment would amount to giving effect to penal legislation of a foreign country (the United States Trading with the Enemy Act) and was therefore objectionable.
- Sale of cigars under the appellant's names and marks in China would cause the public to believe they were buying the appellant's goods, thereby constituting passing off and infringement of trade-mark.
Respondents' Arguments
- Olsen and Co., having acquired the Manila business and labels from the Custodian, had acquired the Manila labels and the business and reputation attached to them and could use those labels and marks to describe cigars manufactured in the Manila factory.
- The use of the Manila labels by Olsen and Co. did not necessarily represent that the cigars were made by the appellant personally; hence, there was no passing off so long as the respondents did not represent the cigars as those guaranteed by the appellant himself.
- The signature and warranty phrase ("garantizado por C. Ingenohl") were different in kind from mere descriptive use of the trade names/labels; the respondents' position separated the general right to use descriptive marks from any right to represent that the appellant personally guaranteed the goods.
Table of Precedents Cited
| Precedent | Rule or Principle Cited For | Application by the Court |
|---|---|---|
| Castrique v. Imrie, L. R. 4 H. L. 414 | That where the subject-matter (res) is within the lawful control of the State whose court is deciding, and that court has jurisdiction to decide as to disposition of the thing, the decision is conclusive even if another country's law would have reached a different result. | The court referred to this principle (as applied by Holmes, J., in a United States Supreme Court judgment mentioned in the opinion) to support the view that a foreign court's decision about a res within its jurisdiction is conclusive so far as that forum is concerned, and to explain limits on collateral attack by other courts. |
Court's Reasoning and Analysis
Their Lordships addressed the three issues determined adversely to the appellant by the Shanghai Court.
On the second issue (whether recognition would give effect to penal legislation of the United States), Their Lordships held that the United States Trading with the Enemy Act was not penal legislation in the English-law sense relied upon by the appellant. They treated the statute as war-time legislation effectuating a war policy (analogous to actions taken in other countries during war), and concluded it could not properly be characterised as penal legislation simply because it authorised seizure and disposal of property of a supposed enemy alien. Although the appellant later proved he had ceased to be a German and had become a national of a friendly power, the statute still limited his remedy to proceeds held by the Custodian or the United States Treasurer; it did not permit him to set aside the assignment under which Olsen and Co. acquired the property.
On the first issue (whether the Custodian's assignment could transfer rights outside American territory), Their Lordships observed that while the assignment was confined, as to property, to property within the Philippine Islands, it nevertheless purported to include the business as a going concern and the goodwill, trade name and trade-marks of the appellant's company doing business in the Philippine Islands. They concluded that the assignment could not transfer title to trade-marks or trade names in China, but it could, as between Olsen and Co. and the appellant, enable Olsen and Co. to assert that they were not passing off goods under a trade name to which they had no titleāso long as they abstained from representing the goods as those of Ingenohl himself.
On the third issue (whether sale under the names/marks would lead the Chinese public to believe the cigars were the appellant's), Their Lordships expressed concern. They accepted that the respondents might have the right to use the names and marks so long as such use was descriptive of a kind and quality of cigar. However, they drew a distinction between descriptive use of marks and use of the appellant's facsimile signature and the warranty phrase ("garantizado por C. Ingenohl"), which constituted a direct representation that the appellant guaranteed the quality. This representation, they considered, was materially different and raised the risk of misleading the public.
Because of this concern, Their Lordships asked the respondents' counsel whether they would give an undertaking not to use labels on which the appellant's name appeared as guarantor. Counsel for the respondents gave an undertaking: "The respondents undertake not to use upon the boxes in which the cigars are sold the label W. O. 3, or any other label upon which the name of the appellant shall appear as guarantor of the cigars or otherwise." Their Lordships regarded this undertaking as satisfying the only point on which they had doubt.
They reviewed the judgment under appeal and agreed with its main conclusions that Olsen and Co., having become owners of the Manila labels with the business and reputation attached, could use those labels without necessarily representing that the cigars were made by the appellant's firm. But they maintained that the signature/warranty stood on a different footing. Having received the undertaking from the respondents, Their Lordships considered that justice would be done by dismissing the appeal subject to that undertaking.
Holding and Implications
Holding: Their Lordships dismissed the appeal (the opinion ends with the terse decree "Appeal dismissed.").
Consequences and immediate implications:
- The respondents (having given the undertaking) succeed on the main questions raised before Their Lordships and are to have their costs.
- The respondents are restrained, by their undertaking, from using on cigar boxes label W. O. 3 or any other label on which the appellant's name appears as guarantor of the cigars or otherwise; this addresses the court's specific concern about representing the appellant as personally guaranteeing the goods.
- Their Lordships explicitly held that the Custodian's assignment, while not transferring title to trade-marks in China, could transfer the Manila business including goodwill and labels as between the purchaser and the appellant, and that recognition of the assignment did not amount to giving effect to penal legislation in the sense relied upon by the appellant.
- No assertion is made in the opinion that a new broad legal precedent was created; the decision resolves the parties' rights in these facts and leaves in place the distinctions between descriptive use of marks and direct personal guarantees by signature on labels.
This summary is based exclusively on the content of the provided opinion and does not add information beyond that text.
Viscount Haldane. -
This is an appeal by the plaintiff in an action brought in His Majesty's Supreme Court for China at Shanghai to restrain the respondents from passing off cigars not manufactured by the appellant as if they had been manufactured by him, and also to restrain the user of certain brands or trade-marks used by the appellant to denote his own cigars by affixing them to other cigars, and the user, in the description of such other cigars, of certain words. The action was one to restrain passing off and also for infringement of trade-mark.
The appellant was by birth a German citizen, but in 1886 he was naturalized as a Belgian subject, and he carried on business in Antwerp. There, in 1882, he founded a limited company under the name of "El Oriente Fabrica de Tobacos Sociedad Anonima." He was the directing administrator of the company. In 1882 the appellant had designed two trademarks and trade names, "La Perla del Oriente" and "El Cometa del Oriente." Towards 1887 he designed a third, "Imperio del Mundo." All these three names and marks were registered not only at Antwerp but in various parts of the world, and his cigars were sold under the names and marks in boxes bearing an outside closing label with a facsimile of the appellant's signature, " C. Ingenohl," preceded by the words "garantizado por." This company continued trading until 1905, when it went into voluntary liquidation.
In 1905 the appellant formed under Belgian law an "Association en Participation," under the name of the Syndicat Oriente." Of this the appellant was appointed sole "gerant." Thereupon the business of the old company, including its registered trade-marks in Belgium and in every other country, were transferred to the appellant as owner.
The appellant had before this time established at Manila a cigar factory, the business of which he superintended, at first for the old company and later for himself. In the end of 1908 he established a second factory at Hongkong. Large quantities of cigars were manufactured in both factories, and they became well known in the East. The cigars were sold under the names and marks already referred to. Subsequently the address of the Manila factory on the boxes was replaced by that of the factory in Hongkong for the cigars made there. For the rest, the ''Perla," "Cometa" and "Imperio del Mundo" marks were used for both kinds of cigars, and the marks were registered in Hongkong as well as Manila. His signature and the words of guarantee appeared on all boxes.
Their Lordships think that for the sale of his cigars the appellant had built up a valuable goodwill. Under the circumstances to which they will now advert, he has had the misfortune to have had hard treatment under war legislation, but that fact does not affect either his rights or those of the respondents. On the 6th October 1917, the United States Trading with the Enemy Act became law. Under this Act the American Alien Property Custodian took possession of the appellant's factory and business in Manila apparently in the belief that he had continued to be a German, and sold it to a firm of Olsen and Co., including in the sale all the stock and the goodwill, trade name and trade-marks of the "El Oriente Fabrica de Tobacos, C. Ingenohl." The American Trading with the Enemy Act provides that the sole relief and remedy of any person having any claim or title to any property taken or seized by the Custodian is to be limited to the proceeds received therefrom and held by the Custodian or the Treasurer of the United States. At the conclusion of the war the appellant who as stated, had in fact long before become a Belgian national, was cleared of enemy character by the United States Government, and the proceeds of sale of his Manila property and of other property which had been sequestrated, were handed back to him. Not unnaturally, the amount fell short of the value of the property as held by the appellant before the seizure.
Subsequently to the assignment to them by the Custodian, Olsen and Co., to whom the Custodian had sold the property of the appellant's company seized during the war, proceeded to sell the products of the Manila factory in the Hongkong markets under the trademarks and names already referred to The appellants then brought an action in the Supeme Court of Hongkong to restrain Olsen and Co. from passing off as his goods, goods purporting to be protected by his marks, but which were not of his manufacture. The Court held in May 1922 that the appellant was entitled to the relief he claimed, and awarded to him costs. No appeal was brought from this judgment.
The respondents are a British limited company carrying on business as dealers in cigars at Shanghai, and they sell the cigars consigned to them by Olsen and Co. Olsen and Co. carry on the factory and business in Manila just as they were carried on in the time of the appellant. The principal question in this appeal is whether they acquired a right to use the trade names and trade-marks which the Custodian seized and assigned to Olsen and Co., outside American territory. The boxes containing the cigars sold by the respondents in China are closed with labels exactly similar to those of the appellant, excepting that the words "Walter E. Olsen and Co., Successors, " are added in very small type after the facsimile of the appellant's signature, that is, after the words " grantizado por C. Ingenohl ".
The writ in this action was issued in November 1922, against the respondents themselves sand not Olsen and Co. The case made for the plaintiff was : (1) that the assignment by the American Custodian did not affect rights outside the Philippine Islands ; (2) that its recognition by a British Court would be to give effect to penal legislation of the United States ; and (3) that the sale of cigars under the names and marks in question would lead the public in China to think that they were purchasing the appellant's goods. On all these issues His Majesty's Supreme Court at Shanghai decided against the appellant.
Meantime, in August 1922, the appellant had sued Olsen and Co. in the Supreme Court of the Philippine Islands to recover the costs awarded him by the Court in Hongkong. The trial Judge decided in the appellant's favour and the Court of appeal reversed this judgment, holding that the judgment of the Hongkong Court was erroneous and not binding on the Philippine Courts. Since then, on appeal to the Supreme Court of the United States, an appeal from this decision has been allowed. Holmes, J., who delivered the judgment of the Supreme Court, held, in language of characteristic precision, that it would be improper for a foreign Court to review the judgment of the Hongkong Court about the rights of the appellant in the trademarks and names in Hongkong. In this he appears to have been applying a broad principle which has been fully recognized in this country in such cases as Castrique v. Imrie L. R. 4 H. L. 414 that where the subject-matter is a res so situated as to be within lawful control of the State under the authority of which a Court sits, and that authority has conferred on the Court jurisdiction to decide as to the disposition of the thing, and the Court has acted within that jurisdiction, that decision is conclusive, whether, according to the law of another country, it might seem right or wrong.
The questions which their Lordships have to determine are accordingly simply the three decided adversely to the appellant by the judgment of the Shanghai Court now under appeal. As to the second of these questions, whether any recognition of the assignment by the American Custodian would give effect to penal legislation of a foreign country, their Lordships are of opinion that the statute under which the property was seized and assigned by the Custodian was not penal legislation within the meaning of the English authorities cited to them on behalf of the appellant. The legislation, whether wise or not, was at least a step taken in carrying out a war policy which had its analogue in what was done during the war in this and other countries. It cannot properly be said to be penal legislation to take possession and dispose of the property within the country of a supposed enemy alien. No doubt it is true that subsequently the appellant was able to satisfy the United States Government that he had ceased to be a German and had become the subject of a friendly power before the time of the seizure. But, whatever happened, the statute deprived him of any remedy excepting one against the proceeds of sale in the hands of the United States Government. It did not enable him to set aside the assignment under which Olsen and Co. took the property and paid the price. As to the first or earlier point, that the assignment by the Custodian could not transfer any rights outside American territory, their Lordships think that the assignment by the Custodian to Olsen and Co., although confined, so far as property was concerned, to property within the Philippine Islands, not the less purported to include the business as a, going concern and the goodwill, trade name and trade-marks thereof, of the appellant's company
doing business in the Philippine Islands under the name of El Oriente, Fabrica de Tobacos, C. Ingenohl.
This assignment could not transfer the title to trade-marks or trade names in China, but it could enable Olsen and Co., as between themselves and the appellant, to say that they were not passing off goods under a trade name to which they had no title, so long as they abstained from representing the goods as those of Ingenohl himself. It is on the third point in the judgment under appeal that their Lordships have felt some anxiety.
It is said that the sale of cigars under the names and marks in question would not lead the public in China to think that they were purchasing the appellant's goods. The respondents may have, for the reasons already given, the right to make use of the names and marks in question, so long as they are descriptive of a kind and quality of cigar. But it does not follow that the respondents have any right to represent the cigars as those guaranteed by the appellant or to print his signature as stating this. Their Lordships have, therefore, asked the learned counsel for the respondents whether they are willing to give a definite undertaking on this point, which is important, although it is one of minor importance, as it does not destroy the basis of the respondent's general case. The learned counsel for the respondents have undertaken in these terms, terms which satisfy the only point on which their Lordships have entertained doubt :
The respondents undertake not to use upon the boxes in which the cigars are sold the label W. O. 3, or any other label upon which the name of the appellant shall appear as guarantor of the cigars or otherwise.
In the able and exhaustive judgment under appeal, learned Judge who delivered it came to the conclusion that Olsen and Co. were not, by merely using the labels of the Manila factory, under which they had acquired a right to manufacture at Manila, imitating the labels of the Hongkong factory. They had become owners of the Manila labels with the business and reputation attached to them, and by simply using such lables did not represent to the public that the cigars were made by the appellant's firm, of which they described themselves as the successors. The signature on such labels as W. O. 3, " garantizado por C. Ingenohl, " stands on a different footing. It is a direct representation that the appellant signs as guarantee in the quality. The point is, however, far from having been the most prominent one contended for in the respondents' general defence, from which it is separable. Their Lordships think that justice will be done by the imposition of the undertaking accepted by the respondents, and that the latter, having given this, are entitled to succeed on the main questions raised at their Lordships' Bar, and should have their costs. They will humbly advise His Majesty that, subject to the undertaking, the appeal should be dismissed with costs.
Appeal dismissed.
Alert