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Ms.Heinz Italia & Anr v. Ms.Dabur India Ltd

Supreme Court Of India
May 18, 2007
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Factual and Procedural Background

The appellants, M/s. Heinz Italia S.R.L., are proprietors of the registered trademark “Glucon-D”, originally registered in 1975 in favour of Glaxo and assigned to the appellants in 1994. The mark, along with distinctive green packaging depicting a happy family, has been used in India since 1940 (by Glaxo) and from 1994-2002 by the appellants without interference.

In July 2002 the appellants discovered that the respondent, Dabur India, had launched an apparently similar product under the mark “Glucose-D” using packaging alleged to be deceptively similar. After a cease-and-desist notice yielded no satisfactory response, the appellants filed a suit for permanent injunction, accounts of profits and ancillary relief for (i) infringement of trademark under sections 29 and 106 of the Trade and Merchandise Marks Act, 1958, and (ii) infringement of copyright under section 63 of the Copyright Act. An application for ad-interim injunction under Order 39 Rules 1 & 2 CPC was filed contemporaneously.

The trial court (11 December 2003) dismissed the injunction application, holding “Glucose” to be generic and the packaging dissimilar. The Punjab & Haryana High Court (27 October 2005) affirmed. The present civil appeal challenges those concurrent findings before the Supreme Court, confined solely to the prayer for ad-interim injunction.

Legal Issues Presented

  1. Whether the Supreme Court should interfere, at the interlocutory stage, with concurrent findings of the trial court and High Court refusing an ad-interim injunction under Order 39 Rules 1 & 2 CPC.
  2. Whether the appellants established prior user of the mark “Glucon-D” and its packaging sufficient to warrant an injunction against the respondent’s use of “Glucose-D”.
  3. Whether “Glucose”/“Glucose-D” is a generic expression incapable of exclusive appropriation, and, if so, whether special circumstances nonetheless justify injunctive protection.
  4. Whether the respondent’s mark and packaging are deceptively or phonetically similar so as to amount to passing off and infringement of the appellants’ goodwill.

Arguments of the Parties

Appellants’ Arguments

  • “Glucon-D” has been in continuous use since 1940 (by Glaxo) and 1994 (by appellants); prior user is the decisive test for passing-off and suffices for interim relief.
  • The green packaging with a happy family has been used since 1980, further evidencing prior user and acquired goodwill.
  • Phonetic similarity between “Glucon-D” and “Glucose-D”, coupled with substantially identical packaging, is likely to deceive consumers.
  • The respondent’s adoption is dishonest and intended to ride on the appellants’ reputation; delay, if any, is not fatal where dishonesty is shown.
  • Reliance placed on: Century Traders; Cadila Healthcare; Corn Products; Midas Hygiene; Godfrey Philips (to submit that even generic marks may merit protection in special circumstances).

Respondent’s Arguments

  • Both courts below exercised discretion against injunction; Supreme Court should not interfere (Wander Ltd.).
  • Respondent has used “Glucose-D” and the impugned packaging since 1989/2000, and the suit filed in 2003 is belated.
  • “Glucose” is a generic description of the product; no monopoly is permissible. Whether exceptional circumstances exist requires evidence at trial (Godfrey Philips).
  • No evidence of deceptive similarity or distinctive reputation sufficient to grant interlocutory relief (J.B. Williams v. H. Bronnley).

Table of Precedents Cited

Precedent Rule or Principle Cited For Application by the Court
Wander Ltd. v. Antox India (P) Ltd., (1990) Suppl SCC 727 Appellate restraint in interfering with discretionary orders on interlocutory injunctions when two courts have agreed. Distinguished; Court held that, unlike Wander, prior user favoured the appellants, justifying intervention.
Century Traders v. Roshan Lal Duggar & Co., AIR 1978 Delhi 250 Prior user is the cardinal test in passing-off; mere registration is irrelevant. Relied upon to affirm appellants’ superior right stemming from earlier use since 1940.
Cadila Healthcare Ltd. v. Cadila Pharmaceuticals Ltd., 2001 PTC 300 (SC) Tests for deceptive similarity, including phonetic similarity, in passing-off actions. Applied to find marked phonetic similarity between “Glucon-D” and “Glucose-D”.
Corn Products Refining Co. v. Shangrila Food Products Ltd., AIR 1960 SC 142 Dishonest intention and similarity warrant injunction; delay not necessarily fatal. Used to hold that similarities and dishonest adoption outweighed alleged delay.
Midas Hygiene Industries (P) Ltd. v. Sudhir Bhatia, 2004 (28) PTC 121 (SC) In cases of clear dishonesty, injunction should ordinarily follow. Cited to bolster grant of interim relief.
Godfrey Philips India Ltd. v. Girnar Food & Beverages (P) Ltd., (2004) 5 SCC 257 Even generic words may attract protection in special circumstances; factual inquiry needed. Court noted but held that prior user was a clear fact not requiring further evidence at this stage.
J.B. Williams v. H. Bronnley, 26 (1909) RPC 765 Plaintiff must prove reputation and deceptive similarity for passing-off. Respondent relied on it; Court found reputation and similarity sufficiently established prima facie.
Erwen Warnink BV v. J. Townend & Sons, 1979 (2) AER 927 Five classical elements of modern passing-off tort. Quoted within Cadila framework to articulate governing test.

Court's Reasoning and Analysis

The Supreme Court began by addressing the Wander Ltd. principle of appellate non-interference. It distinguished Wander on facts, emphasising that in the present case the appellants, not the respondent, had demonstrated prior user dating back to 1940, while the respondent’s impugned use commenced only in 1989 (mark) and 2000 (packaging). Consequently, refusal of injunction by the courts below rested on a misappreciation of the decisive factor of prior user.

Applying Century Traders and Cadila Healthcare, the Court reiterated that prior user overrides registration and that similarities, particularly phonetic, prevail over dissimilarities in evaluating deceptive similarity. Examining the respective packages (Annexure P-6), the Court found the colour scheme and overall get-up “almost identical”, capable of confusing an average purchaser. The respondent’s repeated minor alterations were viewed as attempts to perpetuate confusion.

The argument that “Glucose” is generic was noted; nevertheless, the Court held that even if generic, special circumstances such as long and distinctive prior use could justify protection. Given the appellants’ established goodwill and the prima facie deceptive similarity, evidentiary trial was unnecessary for the limited purpose of interim relief.

Accordingly, the concurrent orders were found untenable, and the appellants satisfied the triad of (i) prima facie case, (ii) balance of convenience, and (iii) irreparable harm.

Holding and Implications

ORDER: The orders of the trial court (11 December 2003) and High Court (27 October 2005) are set aside; the application for ad-interim injunction is allowed in terms of prayer clause (ii). Civil Appeal disposed of.

Implications: The respondent is restrained from using the mark “Glucose-D” and deceptively similar packaging pending trial. The ruling is confined to interlocutory relief and expressly leaves all substantive issues for adjudication at trial; no new legal principle is laid down, but the decision underscores the primacy of prior user in passing-off disputes.

Show all summary ...

J U D G M E N T CIVIL APPEAL No 2756/2007 (arising out of S.L.P.(C) No. 59/2006) HARJIT SINGH BEDI,J.

1. Leave granted.

2. This appeal arises out of the judgment and order dated 27th October 2005 of the Punjab and Haryana High Court whereby the order of the trial court dated 11thDecember 2003 rejecting an application moved by the appellants under Order 39 Rules 1 and 2 of the Code of Civil Procedure praying for the grant of ad-interim injunction, has been confirmed.

3. The plaintiffs-appellants M/s. Heinz Italia S R L is the proprietor of the trademark "Glucon-D" which has been registered in India under Registration No. 305664 (Class 30) under The Trade and Merchandise Marks Act, 1958 (hereinafter called the "Act"). This trademark had earlier been registered in the name of Glaxo on 21st May, 1975 but subsequently vide deed of assignment dated 30th September 1994 had been assigned to the first petitioner along with the goodwill etc. Glaxo Laboratories had also assigned their rights in the artistic work used on the packaging. The plaintiffs-appellants thereupon used the trademark "Glucon-D" and the "packaging" from the year 1994 to 2002 without any interference and established a very good name in the market. In July 2002, the appellants learnt that the defendant-respondent, Dabur India had launched a similar product under the name "Glucose-D" by using packaging which was deceptively similar to the packaging used for "Glucon-D". The appellants thereupon, through their Advocate, served a notice on the respondent calling upon it to desist from using the mark and the deceptive packaging, but as no satisfactory reply was forth coming, filed a suit for permanent injunction and accounts of profits for infringement of the trademark under Sections 29 and 106 of the Act and infringement of copy right under Section 63 of the Copyright Act. Along with the suit the appellants also filed an application under Order 39 Rules 1 and 2 of the Code of Civil Procedure for the grant of an ad- interim injunction to restrain the respondent from using the trademark "Glucose-D" or any other trademark and deceptively similar packaging as well. In the plaint it was pleaded inter alia that the respondent was trying to impinge on the goodwill and reputation that the product "Glucon-D" enjoyed in the market. The respondent filed a written statement and took the plea that the word Glucose was a generic expression of the product being sold and as such no monopoly could be claimed by the appellants or anyone else on the said word or its derivatives. It was also pleaded that there was no similarity between the trademark "Glucon-D" and "Dabur Glucose-D" and that the packaging was also dissimilar. (It appears that the appellants have also filed a suit in the Calcutta High Court to stop the misuse alongwith an application for interim relief but on an application by the respondent, the proceedings in Calcutta have been stayed pending the decision of the present suit.) The trial Judge in his order dated 11th December 2003 held that the word "Glucose" was a generic word and as such the appellants could not claim that the use of the word "Glucose-D" violated their registered trademark "Glucon-D". The Court also rejected the plea that the packaging used by the respondent was deceptively similar by making an examination of the two sets of packaging and noticing the dissimilarities between the two. The application was accordingly dismissed. The appellants thereupon filed a first Appeal in the Punjab and Haryana High Court but that too was dismissed on 27th October 2005 confirming the judgment of the trial court. It is in these circumstances that the matter has come to this Court.

4. We have heard the learned counsel for the parties at great length and examined the case law cited by them. At the outset, it must be pointed out that we are presently concerned only with the proceedings for ad-interim injunction claimed by the appellants under Order 39 Rules 1 and 2 CPC. We are accordingly confining ourselves to this limited aspect only, with the larger issues being left for decision in the suit.

5. Dr. Singhvi, the learned senior counsel for the appellants has first and foremost argued that the mark "Glucon-D" used by "Glaxo" since the year 1940 had been registered as a trademark in the year 1975 whereas it appears that the term "Glucose-D" had come into use some time in the year 1989 and as prior user was a cardinal test in cases of infringement and "passing off", this fact alone would suffice for the purpose of securing an order of ad- interim injunction. He also pleaded that as the packaging in green and the depiction of a "happy family" superimposed thereon had been used by the appellants since the year 1980 and by Glaxo for about decade earlier, the prior user also stood proved on record, and an injunction should thus follow. He has in this connection placed reliance on Century Traders vs. Roshan Lal Duggar & Co. AIR 1978 Delhi 250 and Cadila Healthcare Ltd. vs. Cadila Pharmaceuticals Ltd. 2001 PTC 300 (SC). He has also pleaded that the mark "Glucon-D" with its packaging had earned a reputation in the market and it was the intention of the respondent to dishonestly appropriate his goodwill which was impermissible in view of the judgments reported in Corn Products Refining Co. vs. Shangrila Food Products Ltd. AIR 1960 SC 142 and in Midas Hygiene Industries P.Ltd. vs. Sudhir Bhatia & Ors. 2004 (28) PTC 121 SC. It has further been pleaded that the word "Glucose-D" was not a generic word but even assuming it to be so, an injunction could still follow in special circumstances and reference has been made to Godfrey Philips India Ltd. vs. Girnar Food & Beverages (P) Ltd. (2004) 5 SCC 257. It has accordingly been prayed that the appellants were entitled to an order of injunction in the matter.

6. Mr. Sudhir Chandra, the learned senior counsel for the respondent has, however, argued that the application for ad-interim injunction had been declined by two courts and as the respondent had been using the word "Glucose- D" and the packaging since the year 1989 and the suit had been filed after many years i.e. in 2003 was a good reason for refusal to exercise the discretion in favour of the claim for interim relief. Reliance for this argument has been placed on Wander Ltd. vs. Antox India P.Ltd. (1990) Suppl. SCC 727.

7. It has also been pleaded that it had to be shown by the appellants that the word "Glucon-D" and the packaging which they claim as their own was deceptively similar to the respondent's product and had acquired a unique reputation in the market but no such evidence had yet come on record to justify an order of ad-interim injunction. Reliance has been placed on J.B. Williams vs. H.Bronnley; 26(1909) RPC 765 in support of this argument.

8. Mr. Sudhir Chandra has further pointed out that the courts below had rightly held that the word "Glucose" was a generic word and could not be appropriated by anybody and that even if its exclusive use could be justified in some extraordinary situation the decision could be arrived at only after evidence had been recorded. He too has relied on Godfrey Philips India's case (supra) in support of this argument.

9. We first take up the objection raised by Mr. Sudhir Chandra i.e. with regard to the interference of this Court in an application for ad-interim injunction. It has been held in Wander Ltd. case (supra) that an interlocutory injunction under Order 39 Rules 1 and 2 of the CPC is in the nature of a discretionary relief and that interference should not be made when two courts have gone against a party. We however find from the facts of the case that in that matter the ad-interim injunction had been held to be rightly refused as the opposite party had claimed and proved prior user on which the passing off action was based. In the present case, however, the fact that the "Glucon-D" and its distinctive packaging had been used by Glaxo since the year 1940 and thereafter by the appellant long before it had been used by the respondent is clear on record. We also find that the challenge in these proceedings is to the mark and packaging used in Gurgaon from the year 2000. We therefore reject the first argument raised by Mr. Sudhir Chandra.

10. We have also considered the arguments with regard to the prior user of the trademark "Glucon-D" and the specific packaging. It is the admitted case that the term "Glucose-D" has been used by the respondent from the year 1989 and that the packaging which is the subject matter of dispute in the present suit has been in use from the year 2000. In the case of Century Traders (supra) it has been held that in an action for passing off, the plaintiff has to establish prior user to secure an injunction and that the registration of the mark or similar mark in point of time, is irrelevant. This Court in Cadila Health Care case (supra) also laid down the tests in the case of passing off and observed as under:-

"In other words in the case of un-

registered trade marks, a passing off action is maintainable. The passing off action depends upon the principle that nobody has a right to represent his goods as the goods of some body. In other words a man is not to sell his goods or services under the pretence that they are those of another person. As per Lord Diplock in Erwen Warnink BV v. J.Townend & Sons, 1979 (2) AER 927, the modern tort of passing off has five elements i.e. (1) a misrepresentation, (2) made by a trader in the course of trade, (3) to prospective customers of his or ultimate consumers of goods or services supplied by him, (4) which is calculated to injure the business or goodwill of another trade (in the sense that this is a reasonably foreseeable consequence), and (5) which causes actual damage to a business or goodwill of the trader by whom the action is brought or (in a quia timet action) will probably do so."

11. Likewise, it has been repeatedly held that before the use of a particular mark can be appropriated it is for the plaintiff to prove that the product that he is representing had earned a reputation in the market and that this reputation had been sought to be violated by the opposite party. In Corn Products case (supra) it was observed that the principle of similarity could not to be very rigidly applied and that if it could be prima facie shown that there was a dishonest intention on the part of the defendant in passing off goods, an injunction should ordinarily follow and the mere delay in bringing the matter to Court was not a ground to defeat the case of the plaintiff. It bears reiteration that the word "Glucon-D" and its packaging had been used by Glaxo since 1940 whereas the word "Glucose- D" had been used for the first time in the year 1989. In Cadila Healthcare case (supra), it has also been held that in the case of a passing off action the similarities rather than the dissimilarities have to be taken note of by the Court and the principle of phonetic "similarity" cannot be ignored and the test is as to whether a particular mark has obtained acceptability in the market so as to confuse a buyer as to the nature of product he was purchasing. We observe that the both Glucon-D and Glucose-D are items containing glucose and to us it appears that there is remarkable phonetic similarity in these two words. We have also examined the packaging of the product and specifically Annexure P.6 (colly). Item D of Annexure P-6 is the packaging in dispute. It will be seen that the colour scheme of Glucose-D and Glucon-D is almost identical with a happy family superimposed on both. Mr. Chandra has however pointed out that in Glucose-D the happy family consisted of four whereas in the case of Glucon-D the family was of three and as such the two were dissimilar. We are of the opinion however that the colour scheme and the overall effect of the packaging has to be seen. We have also examined Item D individually which is the exclusive packaging for Glucose-D; the one on the extreme left being the packaging in the year 1989, the one in the middle being the one for the year 2000 (which is impugned in the present suit) and the third on the extreme right which is the subject matter of the suit in Calcutta which has been stayed on the application made by respondent. We are of the opinion that the packaging of Glucose-D is Glucon-D is so similar that it can easily confuse a purchaser. We also feel that mere fact that the respondents have time and again made small changes in their packaging is an attempt to continue to mislead the purchaser and to make it more difficult for the appellants to protect their mark, which the record shows has acquired an enviable reputation in the market which is sought to be exploited by the respondent.

12. It is true that certain issues have been raised by Mr. Chandra which necessitate a consideration of the evidence such as the plea based on Godfrey Philips case (supra) but we are of the opinion that the case of prior user of the mark is a fact which needs no evidence in the present circumstances.

13. We accordingly set aside the order of the trial court dated 11th December 2003 and the order of the High Court dated 27th October 2005. However, as this order is confined only to the limited question of an ad-interim injunction, any observation made in this order would not bind the trial Judge in the proceedings in the suit. The application for ad-interim injunction is accordingly allowed in terms of prayer clause (ii) of the application.

14. The Civil Appeal is disposed of.