Cal. Bus. & Prof. Code § 17044 : CALIFORNIA BUSINESS AND PROFESSIONS CODE — GENERAL BUSINESS REGULATIONS — PRESERVATION AND REGULATION OF COMPETITION — UNFAIR TRADE PRACTICES — OFFENSES AGAINST THE CHAPTER — Unlawful sale or use of "loss leader"
It is unlawful for any person engaged in business within this State to sell or use any article or product as a "loss leader" as defined in Section 17030 of this chapter.